MY Book

LinkedIn Learner Lounge.

Most popular articles about LinkedIn.

Follow John Espirian (37K followers) AND #LinkedInLearnerLounge (1.9K followers) for more tips:

Starter guide

LinkedIn starter guide

Engagement guide

LinkedIn engagement guide

Links in posts

LinkedIn links in posts

Paid LinkedIn resources and support.

LinkedIn course

Online course

£299

Learn more

LinkedIn private group sessions

Private group sessions

£449

Learn more

LinkedIn Profile VIP

Profile rewriting

£799

Learn more
SHIELD Analytics

Try SHIELD Analytics.

Go to shieldapp.ai?via=john and use code JOHNESPIRIAN15 to get a 15% discount on your first year of SHIELD Analytics.

I use SHIELD for all my LinkedIn analytics!

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More LinkedIn goodies.

I threw myself into LinkedIn in 2017. Since then, I’ve created this library of articles to help business owners build a memorable and effective presence there. I now have 93 recommendations.

Post anatomy

LinkedIn post anatomy

View counts

LinkedIn view counts explained

Don’t click Share

LinkedIn shares don't work

Profile headlines

LinkedIn bravery badges

Multiple businesses

How to promote multiple businesses

Logging post stats

Logging LinkedIn post stats
Buy John a coffee

General LinkedIn articles.

Book a 1-2-1 call with me

LinkedIn limits.

  • Max. profile headline length: 220 characters
  • Max. company headline length: 120 characters
  • Max. personal profile About statement: 2600 characters
  • Max. company page About statement: 2000 characters
  • Max. post length: 3000 characters (formerly 1300)
  • Max. comment length: 1250 characters
  • Max. article length: ~120,000 characters
  • Post/article image dimensions: 1200×630 pixels
  • Personal banner dimensions: 1584×396 pixels
  • Company banner dimensions: 2360×400 pixels
  • Max. native video length: 10 minutes
  • "See more" link on text posts: end of line 5
  • "See more" link on other posts: end of line 3

Prefer to listen?

Check out the short audio snippets from my appearances on the You Are The Media podcast.
Listen to LinkedIn Sofa

Need to up your LinkedIn game?

My profile reviews and 1-to-1 LinkedIn consultations are ideal if you’re short on time and need direct support to improve your LinkedIn presence.

1-2-1 LINKEDIN HELP

Imogen Allen
Web designer

Umbrella Digital Media

I was struggling with my own homepage website copy. I wanted someone who was able to see ‘me’ from a client’s perspective and to put into words how someone would feel when they work with me.

Tracey Tait
Chatty, Tea-loving Content Marketer

TranscendYou

John’s Copy Fix showed me what I couldn’t see on my website. The comments and feedback made perfect sense and improved my copy so much.

Get in touch.

Tip: nice people get a quick response.