LinkedIn membership numbers

How many members does LinkedIn have?

On 31 October 2024, LinkedIn had more than 1 billion members.

Source: Microsoft Fiscal Year 2025 Q1 Earnings Conference Call

(See also LinkedIn Pressroom)

Here are the LinkedIn member stats I’ve tracked. Some extra detail about the announcements (such as growth and revenue) are accessible via the links on the numbers in the table.

Top 5 countries on LinkedIn by accounts.

On 31 October 2024, the top 5 countries of LinkedIn members (not all will be active users) were:

🇺🇸  230M+ in USA
🇮🇳  143M+ in India
🇧🇷  81M+ in Brazil
🇬🇧  41M+ in the UK
🇫🇷  32M+ in France

Latest members map, via LinkedIn Pressroom:

LinkedIn news from latest MS earnings call.

• Video viewership up 36% year-over-year.
• Weekly immersive video views increased 6x quarter-over-quarter.
• 10% year-over-year growth in revenue (9% in constant currency).
• Sessions grew 11% with record engagement.
• 1.6M+ feed updates viewed per minute.
• 13K+ connections made per minute.
• 138 hours of learning content consumed every minute.

Source: Microsoft Fiscal Year 2025 Q1 Earnings Conference Call

LinkedIn member growth to 1B accounts.

Here’s a graph of the above table from 600M accounts to 1B accounts (January 2019 to January 2024).

(I write “accounts” rather than “members” because I still think there are a lot of fake and duplicate accounts on the platform, so these numbers don’t represent the number of real people on LinkedIn.)

Microsoft stopped sharing exact numbers once LinkedIn reached 1B accounts, but growth is generally at around 25M per quarter.

How many active users are on LinkedIn?

The absolute number of members on LinkedIn doesn’t matter as much as the number of active members.

LinkedIn don’t publish details of active members across the whole platform but they do have to publish details about the activity of LinkedIn members in the European Union.

Using that information and doing some extrapolation means that we can make a decent approximation of the real number of active users.

LinkedIn’s Transparency Report for October 2024 includes these figures for the platform’s use by people in the EU:

• Monthly average logged-in active users: 51,900,000
• Monthly average logged-out site visits: 192,900,000

Let’s assume we care only about the people who’ve logged in to LinkedIn, so that’s 51.9M logged-in visits per month.

Now, we need to know how many LinkedIn members there are in the EU. There are currently 27 member states in the EU, which are:

• Austria
• Belgium
• Bulgaria
• Croatia
• Cyprus
• Czechia
• Denmark
• Estonia
• Finland
• France
• Germany
• Greece
• Hungary
• Ireland
• Italy
• Latvia
• Lithuania
• Luxembourg
• Malta
• Netherlands
• Poland
• Portugal
• Romania
• Slovakia
• Slovenia
• Spain
• Sweden

We can do a custom People search of LinkedIn and add each of these countries in the Location filter. Here is a link that does exactly that search for us:

Custom search of all 27 EU member states

That search returns about 154 million results as of 24 December 2024.

So, with 51.9M logged-in visits per month and 154M total users in the EU, that gives us an activity rate for the EU of 33.7%.

Now, we can do our extrapolation to work out how many active users there are across all of LinkedIn.

Let’s assume the 33.7% activity rate for the EU is the same for the rest of the world. (We can’t be too sure that this is a correct assumption, but it’s the best we can do.)

We know that there are around 1.08 billion LinkedIn members at the end of 2024.

So, 33.7% activity for 1.08 billion LinkedIn members would mean there are around 363,960,000 (almost 364M) active LinkedIn members around the world.

But what does active really mean? It’s hard to know. In the Transparency Report, LinkedIn uses the phrases “monthly average logged-in users” and “Monthly Active Recipients of the Service” without going into detail about what activity really means.

“Activity” might be as basic as saying that someone has logged in and spent a few seconds browsing the site, in which case it’s not much of a measure of anything important.

Why these numbers matter.

LinkedIn is still a great place to reach your audience without having to pay for ads, but good levels of free organic reach have been decreasing since 2023.

To buffer yourself from the decline of organic reach, it’s a good idea to build your audience now.

Further reading.

• 17 January 2023: LinkedIn Ads blog