How many members does LinkedIn have?
LinkedIn currently has 800 million members.
(Source: LinkedIn Pressroom, updated 26 October 2021)
Here are the LinkedIn member stats I’ve been tracking since 2019 combined with older data found through Twitter and other websites.
Some extra detail about the announcements (such as growth and revenue) are accessible via the links on the numbers in the table.
|02 Aug 2012||174M|
|01 Aug 2013||238M|
|31 Jul 2014||313M|
|31 Jul 2015||380M|
|28 Apr 2016||433M|
|31 Aug 2016||450M|
|27 Oct 2016||467M|
|25 Apr 2017||500M|
|09 Aug 2018||575M|
|31 Jan 2019||610M|
|06 Aug 2019||645M|
|29 Oct 2019||660M|
|31 Jan 2020||675M|
|30 Apr 2020||690M|
|04 Aug 2020||706M|
|27 Oct 2020||722M|
|26 Jan 2021||738M|
|27 Apr 2021||756M|
|28 Jul 2021||774M|
|26 Oct 2021||800M|
Updated stats are announced with each Microsoft quarterly earnings call. The next update should be in late January 2022.
Here’s a graph of the above data from 600M members upwards (January 2019 to now).
I’ll keep this page up to date but you can always see the current official figures via the LinkedIn Pressroom.
Top 5 countries on LinkedIn by accounts.
On 26 October 2021, the top 5 countries in millions of LinkedIn members (not active users) were:
🇺🇸 180M+ in USA
🇮🇳 82M+ in India
🇨🇳 55M+ in China*
🇧🇷 53M+ in Brazil
🇬🇧 31M+ in the UK
*LinkedIn is being sunsetted in China, to be replaced by InJobs – not sure whether membership numbers will adjust to reflect that.
Why these numbers matter.
LinkedIn’s growth isn’t slowing, and it’s still a great place to reach your audience without having to pay for ads.
But that free organic reach is unlikely to last forever.
To buffer yourself from the potential future issues with organic reach for your content, it’s a good idea to build your audience now.
Since the start of 2017, I’ve been doing this by getting involved in as many public and private conversations on LinkedIn as I can. This is what helps people remember and care about me and my work.
The best thing to do to defeat the algorithms is to get people to care about you. When they do, it doesn’t matter what the algorithms do – you’ll always be someone people seek and find.
More LinkedIn goodies.
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