Meaty comments help your visibility on LinkedIn.
Follow these tips to improve the chances of your comments occupying the Top Comment slot on others’ posts.
That means more people outside your direct network will see your contributions.
Intelligent, thoughtful comments are a great way to build authority and strengthen your personal brand.
If you’re more of an audio person, here are some commenting tips I shared on an episode of the You Are The Media podcast:
Here are my top 10 tips for commenting on LinkedIn.
Don’t be a salesy douche canoe.
Putting sales spam in comments is a good way to get yourself reported and blocked.
Comments are for debate, not for telling us about your unmissable special deals.
If the original poster invites you to talk about your products or services, fair enough. Otherwise, don’t force it.
Write more than a couple of words.
Your comments should have substance otherwise you might as well just stick to clicking one of the reaction buttons.
“Great post!” is a rubbish comment.
Make paragraphs 2–3 sentences long.
Walls of text are off-putting, especially on mobile.
Break up your comments by using short paragraphs.
You have 1250 characters to play with in comments. White space is your friend.
Use emojis as list item markers.
Rich-text formatting isn’t supported on LinkedIn, but you can use emojis as a replacement for bullet points in lists.
? This is an emoji bullet.
On macOS, press
Ctrl-Cmd-Space to call up the emoji panel. On Windows, press
Windows-. (full stop).
Don’t use external links.
As much as possible, keep the debate on LinkedIn. Using links could be seen as spammy practice.
Linking out to external sources may be useful if you’ve already answered a question at length and don’t have the space or time to cover it all again in a comment.
Tag the person you’re responding to.
Tagging the person you’re responding to should send them a notification, meaning that they’re more likely to remain engaged in conversation.
On busy posts, people might have turned off notifications about activity on the post. Tagging them cuts through that. But use it responsibly!
Don’t tag people unnecessarily.
Tag the people you’re already talking with but be mindful about dragging new people into the conversation. Tag them only if the topic is highly relevant to them.
Name-dropping or tagging people simply to chase engagement isn’t cool.
Be respectful of other people’s notifications burden.
Keep it on topic.
Your comment should enrich the discussion, not sidetrack it.
If you want to make a separate point, start your own post and perhaps refer back to the post that prompted it.
Include an image.
Visuals often aren’t needed in comments, but if there’s a relevant image or screenshot that helps you make your point, don’t be afraid to include it.
Animated GIFs are good attention-grabbers, but be warned that some people hate them!
I use my BitmoJohn cartoon in many of my comments. Watch how I do it.
Challenge content not people.
It’s OK to disagree with the subject of a post or with specific points made by the poster or other commenters.
Remember to judge the substance of what’s written. Don’t descend to personal confrontation.
Block people if you need to avoid content that makes your blood boil. Life’s too short for fighting.
Here’s an example of an excellent comment:
Be better at LinkedIn.
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I write the words that go on B2B websites. I also offer LinkedIn consultancy and profile reviews.
My book is Content DNA.