How to post documents on LinkedIn

How to create LinkedIn document posts

How to add Word, PowerPoint and PDF documents to your LinkedIn posts

LinkedIn now lets you add documents to your posts. If you have the feature, you’ll see a document icon in the posting panel at the top of your home feed. It’s highlighted below.

LinkedIn posting panel with document button highlighted

Click the document icon and you’ll be prompted to browse your computer for a document to share. You can also select a document stored on Dropbox:

Choose a document to share on LinkedIn

Choose a local file or Dropbox file to share

The supported document types are:

  • Format: Word (DOC/DOCX), PowerPoint (PPT/PPTX) or PDF
  • Max. length: 300 pages
  • Max. size: 100MB

Once you’ve selected a document, you’ll see this screen:

LinkedIn document post preview

Set a title for the document and click Next to start composing the main text of the post

As above, the document is previewed, and you can enter a document title.

Then you can click Next to start composing the main text of the post.

After you publish the post, it will show up in the feed with the document as an inline item, allowing people to consume the content without leaving the feed.

The document post contains back and forward page buttons (shown only on multi-page documents):

LinkedIn document post back and forward buttons

There is also a fullscreen button:

LinkedIn document post fullscreen button

The fullscreen option offers two further features: accessibility mode and document download. These are shown in the top-right corner when the document is in fullscreen mode.

LinkedIn document post accessibility mode and document download button

Accessibility mode simplifies the display and shows pages individually rather than side by side.

For PDFs, accessibility mode passes control to your web browser’s PDF plugin, and you should see common PDF controls on the right-hand side of the page.

The download button lets you save a copy of the document to your computer, so that you can view or print it offline.

LinkedIn document post stats

Document posts are still relatively new on LinkedIn. They were implemented around October 2018. To increase interest in them, LinkedIn seems to be boosting their reach.

In December 2018, one of my document posts received more than 200K views in just over a week. Thanks to Andreas Jonsson and the team at SHIELD INTELLIGENCE for these graphs of the post’s performance.

LinkedIn document post performance stats, provided by SHIELD INTELLIGENCE

Some stats I measured manually for this post:

Date Views
04 December 2018 82,544
06 December 2018 125,472
09 December 2018 197,134
10 December 2018 200,808

There’s no doubt that this sort of boost won’t last long, but if you’ve got the document post feature already then don’t be afraid to give it a whirl.

Remember: post only relevant, helpful content. Posting salesy or spammy content won’t get you far.

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Who wrote this?

John Espirian freelance technical copywriter

John Espirian – the relentlessly helpful technical copywriter

I write B2B web content, blogs, user guides and case studies – all aimed at explaining how your products, services and processes work. I also offer LinkedIn profile critiquing and rewriting.

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