How to add Word, PowerPoint and PDF documents to your LinkedIn posts.
LinkedIn now lets you add documents to your posts. If you have the feature, you’ll see a document icon in the posting panel at the top of your home feed. It’s highlighted below.
Click the document icon and you’ll be prompted to browse your computer for a document to share. You can also select a document stored on Dropbox:
The supported document types are:
- Format: Word (DOC/DOCX), PowerPoint (PPT/PPTX) or PDF
- Max. length: 300 pages
- Max. size: 100MB
Once you’ve selected a document, you’ll see this screen:
As above, the document is previewed, and you can enter a document title.
Then you can click Next to start composing the main text of the post.
After you publish the post, it will show up in the feed with the document as an inline item, allowing people to consume the content without leaving the feed.
The document post contains back and forward page buttons (shown only on multi-page documents):
There is also a fullscreen button:
The fullscreen option offers two further features: accessibility mode and document download. These are shown in the top-right corner when the document is in fullscreen mode.
Accessibility mode simplifies the display and shows pages individually rather than side by side.
For PDFs, accessibility mode passes control to your web browser’s PDF plugin, and you should see common PDF controls on the right-hand side of the page.
The download button lets you save a copy of the document to your computer, so that you can view or print it offline.
LinkedIn document post stats.
Document posts are still relatively new on LinkedIn. They were implemented around October 2018. To increase interest in them, LinkedIn seems to be boosting their reach.
In December 2018, one of my document posts received more than 200K views in just over a week. Thanks to Andreas Jonsson and the team at SHIELD INTELLIGENCE for these graphs of the post’s performance.
Some stats I measured manually for this post:
| Date | Views |
|---|---|
| 04 December 2018 | 82,544 |
| 06 December 2018 | 125,472 |
| 09 December 2018 | 197,134 |
| 10 December 2018 | 200,808 |
There’s no doubt that this sort of boost won’t last long, but if you’ve got the document post feature already then don’t be afraid to give it a whirl.
Remember: post only relevant, helpful content. Posting salesy or spammy content won’t get you far.
Examples of my document posts.
Here are some of my LinkedIn document posts to get you thinking:
- Content DNA chapter summaries
- How I do LinkedIn direct messages
- LinkedIn Social Selling Index (SSI) guide
- Top 10 tips: LinkedIn profiles
Make LinkedIn work for you.
Take my LinkedIn course to fix your profile and improve your content so that you can increase your visibility and win more business.
John Espirian.
I write the words that go on B2B websites. I also offer LinkedIn consultancy and profile reviews.
My book is Content DNA.
Has my content helped you? Buy me a coffee.
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