How to post documents on LinkedIn.

LinkedIn document posts

How to add Word, PowerPoint and PDF documents to your LinkedIn posts.

Document posts (sometimes referred to as carousels or sliders) perform really well for me on LinkedIn. Check out the bottom row of my latest stats here:

Posts Reactions Comments Views Shares
Text 209 118 101 8131 3.4
Image 485 87 79 5287 1.3
Video 222 107 89 2401* 2.2
Document 36 124 120 11566 4.9

Source: 956 posts analysed between August 2018 and April 2022. Absolute post counts in first column. Mean average counts in the rest of the table.

* Must be multiplied by 5 to be comparable to other view counts in this table. See explanation

Here’s how to add a document to a LinkedIn post.

LinkedIn document posts can contain PDFs, PowerPoints or Word documents. In my experience, PDFs work best on LinkedIn. Creating those files isn’t what I’m covering here.

First, a document post can be made only via the desktop version of LinkedIn. And you can’t schedule document posts via third-party scheduling tools such as Buffer or Hootsuite.

When you create a post, there’s no longer a button to add a document. That’s not a problem: start by clicking the Start a post text field.

Creating a LinkedIn post does not prompt you to add a document

On the next screen, look for the document icon shown below:

Add document
Click the highlighted icon to add a document

Click Choose file and you’ll be prompted to browse your computer for a document to share. You can also select a document stored on Dropbox:

Select document
Choose a local file or Dropbox file to share

The supported document types are:

  • Format: Word (DOC/DOCX), PowerPoint (PPT/PPTX) or PDF
  • Max. length: 300 pages
  • Max. size: 100MB

Once you’ve selected a document, you’ll see this screen:

Set the title
Set a title for the document and click Done to start composing the main text of the post

As above, the document is previewed, and you can enter a document title.

Then you can click Done to start composing the main text of the post.

The document is embedded and you have 3000 characters to add to that content.

Start composing your post
Start composing your post above the embedded document

After you publish the post, it will show up in the feed with the document as an inline item, allowing people to consume the content without leaving the feed.

Document posted
Document post with document controls highlighted

The document post contains back and forward page buttons (shown only on multi-page documents):

LinkedIn document post back and forward buttons

There is also a fullscreen button:

LinkedIn document post fullscreen button

The fullscreen option offers two further features: Accessibility mode and Document download. These are shown in the top-right corner when the document is in fullscreen mode.

LinkedIn document post accessibility mode and document download button

Accessibility mode simplifies the display and shows pages individually rather than side by side.

For PDFs, accessibility mode passes control to your web browser’s PDF plugin, and you should see common PDF controls on the right-hand side of the page.

The download button lets you save a copy of the document to your computer, so that you can view or print it offline.

Examples of my document posts.

Here are some of my LinkedIn document posts to get you thinking:

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John Espirian.

John Espirian and Espresso+

I'm the relentlessly helpful LinkedIn nerd and author of Content DNA. I teach business owners how to be noticed, remembered and preferred.

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