About John
Relentlessly helpful® LinkedIn nerd
LinkedIn nerd
Do any of these sound familiar?
You're trying to make an impact.
You’re often too busy to keep up.
You want more online visibility.
You want to feel part of something.
Let’s fix all that
Improve the online visibility of your business on LinkedIn and online
with this
Espresso+
Courses, Book, Zoom, Training
LinkedIn Lounge
The “why” behind this business
When I worked at an office, I used to be the guy answering everyone’s questions:
“HOW DOES THIS WORK?”
“WHAT DOES THIS MEAN?”
“WHY’S THIS BLOODY ERROR HAPPENING?”
I’d explain how stuff worked so that anyone would get it. I was a natural teacher.
IN 2009
In 2009, I went solo and became an independent technical copywriter.
To find B2B clients, I looked to LinkedIn.
IN 2017
In 2017, I started writing content to explain how LinkedIn works.
I soon became known more for my LinkedIn tips than for my copywriting services.
AND NOW...
And now here I am as the relentlessly helpful® LinkedIn nerd, working from home in Newport, South Wales, UK.
Are you a one-person business
Yes!
Zero office politics at Espirian Towers.
I can make my tea with two teabags and no one can tell me off.
MY CORPORATE ORG CHART
The Boss
Logistics
Marketing
Accounts
Sales
HR
Design
IT
alter ego here!
Say hi to BitmoJohn
BitmoJohn is my cartoon alter ego. I use him as part of my visual branding.
He’s a younger, slimmer and better-at-football version of me.
(I’m not artistic. I used the free Bitmoji service to create him.)
Why relentlessly helpful®
Here’s the moment I created the core of my brand identity in 2017, which I trademarked in 2023:
That moment was the trigger for defining the rest of my brand.
I call this Content DNA – the “shape” of my business.
My Content DNA is made up of these building blocks:
Teacher not preacher
I write simple explanations of how stuff works.
I don’t pretend to know it all. I don’t make others feel inadequate.
Cheeky geek
I like to have fun with my content. I think it’s more engaging that way, too.
It would suck if my gravestone read “boring sadsack”. And think of the poor SEO there – terrible.
Attitude of gratitude
I enjoy thanking and including others in my content. I look for ways to collaborate with and promote others.
I’m fortunate to know lots of talented people and want to share their value with my audience.
Eager experimenter
I’m an inveterate poker and fiddler – a constant “what does that button do?” sort of person.
I enjoy testing things (especially on LinkedIn) to see how they work. And I love sharing the results of my nerdy experiments.
Relentlessly helpful
If I’ve got a good tip to share, I’m sharing it. I don’t hold back information. When people ask questions, I provide amazing answers.
Relentlessly helpful® is the essential element of my whole brand.
That’s a weird name
Yup, I’m British but have an Armenian surname.
Espirian = Ess-pih-ree-un
my name
What people say about me
talking about
me
Professional stuff
- Leader of the Espresso+ community
- Creator of the UpLift Live conference
- Host of the Informed podcast
- Author of Content DNA
- Microsoft Mac Most Valuable Professional (MVP) Consumer Macintosh 2003–2007
- Director of the Society for Editors and Proofreaders (SfEP) 2013–2018
stuff
Personal stuff
- Dad to a beautiful smartypants
- Liverpool FC fan and failed goalkeeper
- Lover of The Matrix and boxer dogs
- Bit of a legend in the kitchen
- Booster of Apple’s share price
- An actual Lord – no, really!
MORE PERSONAL THINGS
