About John

Relentlessly helpful® LinkedIn nerd

LinkedIn nerd

Do any of these sound familiar?


You're trying to make an impact.

You’re trying to do something positive, and you wish more people could understand the value your business offers.
BitmoJohn busy

You’re often too busy to keep up.

You want to grow your business online but you don’t know how best to maximise the use of your precious time.
BitmoJohn looking with big eyes

You want more online visibility.

You want to show up in an ethical way, without “growth hacking” or using any other spammy or salesy tricks.

You want to feel part of something.

You’d appreciate support from like-minded business owners who enjoy collaborating with and helping others.

Let’s fix all that

Improve the online visibility of your business on LinkedIn and online.

Let’s get on
with this


The community for small business owners and solopreneurs to get ongoing learning, support and accountability to build an effective presence on LinkedIn and online.

Courses, Book, Zoom, Training

Fast-track your success with paid support either direct from me or through my premium content.

LinkedIn Lounge

Most popular LinkedIn guides and other free LinkedIn goodies.
I first came across John on LinkedIn and he wasn’t joking when he used the words ‘relentlessly helpful’ in relation to his attitude to work. Not only is John relentlessly helpful, he is also a veritable mine of information.
Holly Christie, Web designer, This Demanding Life
Jon Espirian - LinkedIn Consultancy

The “why” behind this business

When I worked at an office, I used to be the guy answering everyone’s questions:




I’d explain how stuff worked so that anyone would get it. I was a natural teacher.

IN 2009

In 2009, I went solo and became an independent technical copywriter.

To find B2B clients, I looked to LinkedIn.

IN 2017

In 2017, I started writing content to explain how LinkedIn works.

I soon became known more for my LinkedIn tips than for my copywriting services.


And now here I am as the relentlessly helpful® LinkedIn nerd, working from home in Newport, South Wales, UK.

Are you a one-person business


Zero office politics at Espirian Towers.

I can make my tea with two teabags and no one can tell me off.


JE_IND_JC_0708_0428 Hi

The Boss

JE_IND_JC_0708_0329 Hi


JE_IND_JC_0708_0182 Hi


JE_IND_JC_0708_0009 Hi


JE_IND_JC_0708_0037 Hi


JE_IND_JC_0708_0021 Hi



JE_IND_JC_0708_0235 Hi


Hello, John’s
alter ego here!

Say hi to BitmoJohn

BitmoJohn is my cartoon alter ego. I use him as part of my visual branding.

He’s a younger, slimmer and better-at-football version of me.

(I’m not artistic. I used the free Bitmoji service to create him.)

Why relentlessly helpful®

Here’s the moment I created the core of my brand identity in 2017, which I trademarked in 2023:

That moment was the trigger for defining the rest of my brand.

I call this Content DNA – the “shape” of my business.

My Content DNA is made up of these building blocks:

BitmoJohn reading Content DNA

Teacher not preacher

I write simple explanations of how stuff works.

I don’t pretend to know it all. I don’t make others feel inadequate.

Cheeky geek

I like to have fun with my content. I think it’s more engaging that way, too.

It would suck if my gravestone read “boring sadsack”. And think of the poor SEO there – terrible.

Cheeky geek
Attitude of gratitude

Attitude of gratitude

I enjoy thanking and including others in my content. I look for ways to collaborate with and promote others.

I’m fortunate to know lots of talented people and want to share their value with my audience.

Eager experimenter

I’m an inveterate poker and fiddler – a constant “what does that button do?” sort of person.

I enjoy testing things (especially on LinkedIn) to see how they work. And I love sharing the results of my nerdy experiments.

Eager experimenter
BitmoJohn tick

Relentlessly helpful

If I’ve got a good tip to share, I’m sharing it. I don’t hold back information. When people ask questions, I provide amazing answers.

Relentlessly helpful® is the essential element of my whole brand.

That’s a weird name

Yup, I’m British but have an Armenian surname.

Espirian = Ess-pih-ree-un

Learn how to
say my name

What people say about me

Yup, they’re
talking about

Professional stuff

The important

Personal stuff


Thanks for all your hard work John. This was a very complex piece of work and I think you’ve done a fantastic job.
Tony Cooper, Senior eCare Manager, Virgin Media
I had the pleasure of working with John when making changes to our customer facing pages, specifically relating to a new product.
Chris Plumbley, Senior Project Manager, Sky