If my LinkedIn Learner Lounge isn’t enough for you(!), follow the smartypants below for plenty more insights about how best to use LinkedIn.
Many of the following are part of the Espresso+ community, and each can help you professionally with some aspect of your LinkedIn presence.
- 🇬🇧 Gus Bhandal
- 🇬🇧 Louise Brogan
- 🇬🇧 Sarah Burgess
- 🇬🇧 Helen Burness
- 🇬🇧 Tracey Burnett
- 🇬🇧 Clare Carroll
- 🇬🇧 Sarah Clay
- 🇬🇧 Nigel Cliffe
- 🇬🇧 Greg Cooper
- 🇬🇧 Clare Ferguson
- 🇬🇧 Debbie Ford
- 🇬🇧 Melanie Goodman
- 🇬🇧 Jaz Greer
- 🇬🇧 Keith Grover
- 🇬🇧 Niraj Kapur
- 🇬🇧 Craig Langley
- 🇬🇧 Mac Laubscher
- 🇬🇧 Ashley Leeds
- 🇬🇧 Eleanor Mitchiner
- 🇬🇧 Ella Orr
- 🇬🇧 Nicole Osborne
- 🇬🇧 David Petherick
- 🇬🇧 Sam Rathling
- 🇬🇧 Tony Restell
- 🇬🇧 Tony K Silver
- 🇬🇧 Laura Taylor
- 🇬🇧 Lea Turner
- 🇬🇧 Mark Williams
- 🇮🇪 Maryrose Lyons
- 🇮🇪 Aoife Noone
- 🇺🇸 Sandra Clark
- 🇺🇸 Sid Clark
- 🇺🇸 Mary Fain Brandt
- 🇺🇸 Andy Foote
- 🇺🇸 Virginia Franco
- 🇺🇸 Beth Granger
- 🇺🇸 Judi Hays
- 🇺🇸 Viveca Hess
- 🇺🇸 Kenneth Lang
- 🇺🇸 Sandra Long
- 🇺🇸 Brenda Meller
- 🇺🇸 Nancy Myrland
- 🇺🇸 Angela Pitter
- 🇺🇸 Annette Richmond
- 🇺🇸 Deanna Russo
- 🇺🇸 Rachel Simon
- 🇺🇸 Crystal Thies
- 🇺🇸 Kevin D Turner
- 🇺🇸 Gillian Whitney
- 🇺🇸 DB Wienke
- 🇺🇸 Jared Wiese
- 🇺🇸 Lynne Williams
- 🇺🇸 Jeff Young
- 🇦🇺 Megan Edwards
- 🇦🇺 Anna McAfee
- 🇦🇺 Jo Saunders
- 🇦🇺 Karen Tisdell
- 🇦🇺 Michelle J Raymond
- 🇦🇺 Wanita Zoghby-Fourie
- 🇧🇪 Mic Adam
- 🇧🇪 Tiina Jarvet Pereira
- 🇨🇦 Leanne Calderwood
- 🇨🇦 Ilia Francis
- 🇨🇦 Bruce Johnston
- 🇩🇰 Tonny Mikkelsen
- 🇩🇪 Britta Behrens
- 🇩🇪 Lina Lotta Landgraf
- 🇩🇪 Kathrin Wischnath
- 🇮🇱 Efrat Dekel
- 🇮🇱 Eli Igra Serfaty
- 🇮🇹 Leonardo Bellini
- 🇲🇽 Kenyi Casillas
- 🇯🇴 Khaled Elahmad
- 🇳🇱 Richard van der Blom
- 🇳🇱 Marjolijn Cohen
- 🇳🇱 Petra Fisher
- 🇳🇱 Guy Strijbosch
- 🇳🇿 Lynnaire Johnston
- 🇿🇦 Este Pretorius
- 🇨🇭 Sebestian Ong
- Let’s wrap up
🇬🇧 Gus Bhandal.
- Espresso+ founder member
Gus is a social media trainer, content creator and marketing strategist.
An all-round nice guy with a distinctive personal brand and good taste in sports entertainment.
🇬🇧 Louise Brogan.
- Espresso+ member
Louise is a LinkedIn marketer specialising in professional services.
She runs her own podcast, LinkedIn with Louise and has her own YouTube channel.
🇬🇧 Sarah Burgess.
- Espresso+ founder member
Sarah is a career & LinkedIn coach and is a regular on LinkedIn Live video.
She kindly interviewed me in February 2022, just after I’d launched the Espresso+ community. Watch our chat
🇬🇧 Helen Burness.
- Espresso+ member
Helen is a social media marketing consultant with a specialism in helping legal founders to succeed on LinkedIn.
🇬🇧 Tracey Burnett.
- Espresso+ member
Tracey is a LinkedIn marketing strategist, and a mentor and trainer for teams, coaches and consultants.
🇬🇧 Clare Carroll.
- Espresso+ founder member
Clare is known as the Content Angel and is a content marketing strategist, content creator and LinkedIn trainer.
She’s also one of my favourite accessibility advocates on the platform and an expert in all aspects of video repurposing.
🇬🇧 Sarah Clay.
- Espresso+ founder member
Sarah specialises in keeping LinkedIn simple (see her #LinkedInSimplified content) and she runs her own membership community, the LinkingIn Academy.
Look out for her distinctive personal brand colours on everything! 🟧🟪
🇬🇧 Nigel Cliffe.
- Espresso+ founder member
Nigel is based in West Yorkshire and is a well-respected LinkedIn trainer in the UK.
His linkedintraining.co.uk site is well worth a visit for the helpful set of tips in his video catalogue.
🇬🇧 Greg Cooper.
- LinkedIn Sales Navigator
Greg is based in Bristol and one of the most knowledgeable people I know on LinkedIn in the UK.
We’ve met in person and Greg was refreshingly open about his methods. A really helpful guy who’s well worth following.
🇬🇧 Clare Ferguson.
- Espresso+ founder member
- LinkedIn ads
Clare specialises in digital advertising on many platforms but is one of my go-to people for LinkedIn ads.
🇬🇧 Debbie Ford.
- Espresso+ member
With more than 20 years of experience in marketing, communications and change management, Debbie is the SuperHelpful™️ social media coach and trainer with a special focus on LinkedIn.
🇬🇧 Melanie Goodman.
- Espresso+ member
Melanie is a former lawyer based between the UK and Switzerland.
Check out her Encyclopedia of LinkedIn Hashtags 2022.
🇬🇧 Jaz Greer.
- Espresso+ member
Jaz is a LinkedIn strategist, a social selling influencer and a specialist in B2B lead generation.
🇬🇧 Keith Grover.
- Espresso+ member
As well as being a copywriter for more than 30 years, Keith offers LinkedIn training and clinics for business owners and teams.
🇬🇧 Niraj Kapur.
- Espresso+ member
Niraj was a LinkedIn Top Voice in Sales in 2021 and has extensive experience in helping people sell ethically and organically online as a LinkedIn business coach.
As well as being a rock drummer(!), he’s written a couple of books, including Everybody Works In Sales. A true gent.
🇬🇧 Craig Langley.
- Espresso+ member
- LinkedIn Sales Navigator
Craig is a veteran of the automotive and electronics industry but also has a special interest in both the technical side of LinkedIn as well as in using Sales Navigator to find and nurture leads.
🇬🇧 Mac Laubscher.
- Espresso+ founder member
- LinkedIn Sales Navigator
Mac offers 1-to-1 coaching, group programmes and a 12-week LinkedIn masterclass.
🇬🇧 Ashley Leeds.
- Espresso+ founder member
Ashley is known as the 15-minute guy and encourages people to attract more clients by spending only 15 minutes per day on LinkedIn.
He keeps the 15-minute vibe going with a regular LinkedIn Live video series that goes “behind the profile” with his guests.
🇬🇧 Eleanor Mitchiner.
- Espresso+ founder member
Eleanor is a marketing specialist who helps people use LinkedIn as a key part of developing a successful business strategy.
🇬🇧 Ella Orr.
- Espresso+ founder member
Ella is a personal branding and social media marketing consultant and speaker, with a special interest in regulated industries such as finance and law.
She’s able to help with LinkedIn, Instagram and TikTok.
A former teacher and a trusted friend 💜
🇬🇧 Nicole Osborne.
- Espresso+ member
Nicole is a German with a sense of humour (her words!) and is a marketing coach for digital agency owners.
She helps people with their LinkedIn profiles and posting strategies, and creates LinkedIn-related content on her YouTube channel.
🇬🇧 David Petherick.
David has a memorable personal brand that makes him come across as the “doctor” of LinkedIn. He runs online “surgeries” and helps people to improve their LinkedIn profiles.
🇬🇧 Sam Rathling.
Sam is a LinkedIn lead generation specialist who helps large corporate customers.
She wrote Linked Inbound: 8 Social Selling Strategies to Generate Leads on LinkedIn in 2019 and gave me a kind mention in it.
🇬🇧 Tony Restell.
- Espresso+ member
Tony is an expert social media marketer who runs Social Hire, which helps businesses with social selling and lead generation.
🇬🇧 Tony K Silver.
- Espresso+ member
Tony is a LinkedIn profile writer, trainer and lead generation specialist.
🇬🇧 Laura Taylor.
- Espresso+ founder member
Laura is a social media strategist who offers LinkedIn audit power hours and profile rewrites.
🇬🇧 Lea Turner.
Lea has a massive following built on her distinctive brand and willingness to share personal content and opinions.
Despite having 150K+ followers, Lea is approachable and down to earth. One of the few big names of LinkedIn who’s actually worth following.
Check out this LinkedIn Live replay featuring my chat with Lea, along with Bobby Umar and Andy Foote.
🇬🇧 Mark Williams.
- LinkedIn Sales Navigator
If I had to take just one person’s advice about LinkedIn, it would be Mark’s (and not just because he’s a Liverpool FC fan, though that helps).
Mark hosts Linkedinformed, my favourite LinkedIn podcast.
I was a guest on two occasions:
🇮🇪 Maryrose Lyons.
- Espresso+ member
Maryrose is a digital marketer who offers one-on-one LinkedIn consulting as well as LinkedIn training for teams.
🇮🇪 Aoife Noone.
- Espresso+ member
Aoife used to work for Facebook and is a social media consultant and LinkedIn trainer with a specialism in financial services.
🇺🇸 Sandra Clark.
- Espresso+ founder member
Sandra is reassuringly calm and approachable.
She specialises in helping the “social media reluctant” to get better results from their efforts on LinkedIn.
🇺🇸 Sid Clark.
Sid is a former IT test engineer and English instructor who posts helpful LinkedIn tips via annotated screenshots.
He’s a nice guy who’s talented at writing clear explanations.
🇺🇸 Mary Fain Brandt.
- Espresso+ founder member
Mary is another regular on LinkedIn Live with her 15 Minutes of Fain show, and she now also hosts LinkedIn audio rooms.
Her catchy personal brand hashtag is #TrainWithFain
🇺🇸 Andy Foote.
Andy is a Brit based in the US. He loves to experiment and shares some of the best insights I’ve seen about the platform.
He’s the host of the Foote Notes podcast. I was a guest on episode 14.
🇺🇸 Virginia Franco.
- Espresso+ member
Virginia specialises in writing resumes and LinkedIn profiles for job seekers, and is the host of the Resume Storyteller podcast.
🇺🇸 Beth Granger.
- Espresso+ founder member
Beth is a highly respected and experienced LinkedIn consultant, and is always happy to share what she learns with other LinkedIn trainers around the world.
She’s one of a small number of people to have been invited to beta-test the LinkedIn audio feature, and was one of the first Espresso+ members in the United States.
🇺🇸 Judi Hays.
- Espresso+ founder member
Judi is a LinkedIn consultant, Forbes contributor and has written a book called Elevate, Expand, Engage (click for Amazon US page).
🇺🇸 Viveca Hess.
- Espresso+ founder member
Viveca specialises in helping lawyers to build their personal brand on LinkedIn. She’s also host of the Social Lawyer podcast.
🇺🇸 Kenneth Lang.
- Espresso+ founder member
Ken is one of the 2022 Top Job Search Experts to Follow on LinkedIn, and is a dedicated anti-automation advocate who wants LinkedIn to be a more human space.
🇺🇸 Sandra Long.
Sandra works on corporate LinkedIn rebranding and training as well as on B2B social selling.
She’s the author of LinkedIn for Personal Branding and Supercharge (click for Amazon US pages).
🇺🇸 Brenda Meller.
- Espresso+ member
Brenda is one of my favourite LinkedIn specialists in the US.
She’s a regular creator of LinkedIn Live videos and an expert in LinkedIn company pages.
Her book is called Social Media Pie.
Social Media Pie review on Amazon.
⭐️⭐️⭐️⭐️⭐️
Get the whole LinkedIn pie
I’ve been following Brenda’s LinkedIn tips for the past few years. I knew that when she produced a book, it would be a comprehensive look at how to build a LinkedIn profile and define a strategy for success on the world’s number one business networking platform. She’s achieved that with Social Media Pie.
Having published a business book myself, I know how much of an effort it is to create a piece of authority content like this. Well done, Brenda!
PS. Save me a slice of apple and cherry pie for when we eventually meet! 🍏🍒🥧
🇺🇸 Nancy Myrland.
- Espresso+ member
Nancy is a LinkedIn coach for lawyers, and a legal marketing and social media consultant.
🇺🇸 Angela Pitter.
- Espresso+ member
Angela is a digital marketing advisor and strategist, and a LinkedIn trainer and coach.
🇺🇸 Annette Richmond.
- Espresso+ founder member
Annette works with senior executives and consultants to help with their LinkedIn profiles (writing content, create banners, etc.), using LinkedIn for job search, engagement, and thought leadership.
🇺🇸 Deanna Russo.
- Espresso+ member
Deanna is a LinkedIn coach and strategist who optimises LinkedIn profiles and helps business owners with content and engagement strategy.
🇺🇸 Rachel Simon.
- Espresso+ founder member
Rachel is a LinkedIn profile writer and regular on LinkedIn social audio. Like Ken Lang, Rachel is also firmly against automation on LinkedIn.
🇺🇸 Crystal Thies.
Crystal is known as the LinkedIn Ninja 🥋 and specialises in LinkedIn lead generation consulting and training.
🇺🇸 Kevin D Turner.
More than just a LinkedIn expert, Kevin is a brand strategist and writer who always contributes thoughtful and helpful posts and comments on LinkedIn.
A truly smart thinker and all-round good guy.
🇺🇸 Gillian Whitney.
- Espresso+ founder member
Gillian is an expert at LinkedIn video content creation and produces wonderfully helpful content that makes the process “easy peasy”.
She’s a former technical writer and self-confessed Google Goddess with extensive knowledge on how to make LinkedIn content accessible, including testing just about every video-captioning tool available.
An absolute must-follow on LinkedIn and quite simply one of my favourite people.
🇺🇸 Jared Wiese.
I discovered Jared through his “Profiles that POP” campaign, where he helps people produce better resumes and profiles.
A genuinely helpful and nice guy who is one of the most popular people on this list (120K+ followers!).
🇺🇸 Lynne Williams.
- Espresso+ member
Lynne provides ATS-friendly resumes and LinkedIn help for job seekers, and is currently writing a doctoral dissertation on LinkedIn for job seekers.
🇺🇸 Jeff Young.
Jeff’s in the running for nicest guy on LinkedIn. He calls himself the LinkedIn Guru and really lives up to that reputation.
Unlike other LinkedIn experts, Jeff isn’t on LinkedIn to sell anything, as he’s already retired. He’s a great source of knowledge and wisdom about the platform. Namaste, buddy!
🇦🇺 Megan Edwards.
- Espresso+ member
Megan is a LinkedIn content creator and educator, and specialises in yoga and meditation.
🇦🇺 Anna McAfee.
- Espresso+ member
Anna is a LinkedIn coach, LinkedIn Learning instructor and was the founder of the popular LinkedIn Local movement.
🇦🇺 Jo Saunders.
Jo has a distinctive look (love the changing hair colours!) and a fun presence on LinkedIn.
She’s a regular video creator on LinkedIn and also runs a YouTube channel at youtube.com/user/wildfiresocial
🇦🇺 Karen Tisdell.
- Espresso+ founder member
Karen is one of my favourite LinkedIn specialists in Australia. Her posts and comments are always helpful, and she’s been an avid supporter of mine for a long time.
A class act who’s well worth listening to.
🇦🇺 Michelle J Raymond.
- LinkedIn company pages
- LinkedIn Sales Navigator
Michelle is the only LinkedIn expert I know who specialises in company pages.
Check out her best practice tips through her Good Trading Co page.
She also hosts regular Good for Business Show LinkedIn Live videos, which are repurposed into her audio podcast of the same name.
Michelle has co-authored a book called Business Gold with Lynnaire Johnston, all about LinkedIn company pages.
🇦🇺 Wanita Zoghby-Fourie.
- LinkedIn ads
Wanita is an expert in teaching several social platforms and, like me, is an avid fan of testing and experimenting to understand how those platforms work.
Knowledgeable, helpful and lovely.
🇧🇪 Mic Adam.
- LinkedIn Sales Navigator
- LinkedIn Recruiter
- LinkedIn ads
Mic is based in Belgium and specialises in employee advocacy, social selling and recruitment. He’s also a certified LinkedIn ads expert.
His content is always helpful and well researched. Follow him!
🇧🇪 Tiina Jarvet Pereira.
- LinkedIn Recruiter
Unlike the other LinkedIn specialists on the list, Tiina is a career strategy consultant.
However, she’s highly experienced on LinkedIn and has a particular interest in helping people to use LinkedIn Recruiter. Only power users in recruitment will need to use this top-tier LinkedIn package.
Though based in Belgium, Tiina is Estonian and speaks 9 languages! Check her out.
🇨🇦 Leanne Calderwood.
- Espresso+ member
Leanne is a LinkedIn and personal branding trainer who specialises in helping hospitality industry businesses to create sales leads on LinkedIn.
🇨🇦 Ilia Francis.
- Espresso+ member
Ilia is the LinkedIn Whisperer: a LinkedIn strategist who produces engaging video content ideal for people coming to LinkedIn from platforms such as Instagram and TikTok.
🇨🇦 Bruce Johnston.
Bruce is a LinkedIn trainer and consultant who has built his reputation through longform content in the shape of LinkedIn articles and newsletters.
🇩🇰 Tonny Mikkelsen.
- Espresso+ member
- LinkedIn Recruiter
- LinkedIn Sales Navigator
Tonny covers all elements of social selling and helps people search LinkedIn effectively.
A top pick if you need a LinkedIn expert in Denmark.
🇩🇪 Britta Behrens.
- Espresso+ member
Britta is a social selling expert and onstage speaker who specialises in LinkedIn.
🇩🇪 Lina Lotta Landgraf.
- Espresso+ founder member
Lina specialises in personal branding and employer branding, and has one of my favourite profiles on LinkedIn.
She creates company LinkedIn content and helps people with scripting, filming and editing videos for the platform.
🇩🇪 Kathrin Wischnath.
- Espresso+ member
Kathrin specialises in LinkedIn profile optimisation and content creation training.
🇮🇱 Efrat Dekel.
- Espresso+ member
Efrat specialises in B2B LinkedIn marketing & training for business development teams.
🇮🇱 Eli Igra Serfaty.
- Espresso+ founder member
As well as being a LinkedIn consultant, Eli is an investment analyst and specialist in venture capital and startups.
🇮🇹 Leonardo Bellini.
- Espresso+ founder member
Leo specialises in lead generation for B2B sales teams and also offers LinkedIn training and consulting.
🇲🇽 Kenyi Casillas.
- Espresso+ member
Kenyi (pronounced Ken-jee) specialises in profile optimisation, lead generation and social selling.
🇯🇴 Khaled Elahmad.
- Espresso+ member
Khaled has a large, devoted following in the Arabic-speaking LinkedIn community.
He specialises in profile optimisation and has a LinkedIn masterclass on the way.
🇳🇱 Richard van der Blom.
- LinkedIn Sales Navigator
Richard is known for in-depth experiments on LinkedIn and meaty reports that dig into the fine workings of the LinkedIn algorithm.
For example, see his LinkedIn Algorithm Research October 2021 report.
Nerds who want to get a competitive advantage on LinkedIn would do well to follow Richard’s posts and to hire him for help with social selling.
🇳🇱 Marjolijn Cohen.
- Espresso+ member
Marjolijn is a social media strategist, trainer, author and speaker.
🇳🇱 Petra Fisher.
- Espresso+ member
Petra describes herself as a “cranky old fuddy-duddy” (harsh!) but she runs her own LinkedIn course and membership as well as being a LinkedIn consultant and trainer.
🇳🇱 Guy Strijbosch.
- LinkedIn Sales Navigator
Guy (pronounced to rhyme with bee) is a social selling expert who helps clients with personal branding, sales training and more.
He also regularly talks about LinkedIn on Clubhouse (@guystrijbosch).
🇳🇿 Lynnaire Johnston.
Lynnaire is the first person in New Zealand to have read my first book, Content DNA. And I was one of the first people in the UK to read her excellent book, Link∙Ability, which covers strategies for using LinkedIn well (Amazon review below).
She’s lovely and well worth a follow. Don’t miss her excellent article 77 Tips for Getting a Head Start with your LinkedIn in 2021 – it’s packed with valuable insight.
Lynnaire has co-authored a book called Business Gold with Michelle J Raymond. It’s all about LinkedIn company pages.
Link∙Ability review on Amazon.
⭐️⭐️⭐️⭐️⭐️
Excellent LinkedIn primer for businesspeople
Lynnaire has written a clear business guide that shows the value of being on LinkedIn.
I’m sure that the content will help lots of people looking to get cracking on a business platform that has more than 700 million members but that still has great potential for organic content reach. Nice work, Lynnaire!
🇿🇦 Este Pretorius.
- Espresso+ founder member
Este calls herself an “accidental LinkedIn expert” and specialises in LinkedIn lead generation, training, social selling and marketing.
🇨🇭 Sebestian Ong.
- Espresso+ member
- LinkedIn ads
Seb is a digital strategist and B2B marketer. He’s also a fan of LinkedIn Live video, social audio and is a regular experimenter with new technology and tools.
Let’s wrap up.
I do know more LinkedIn specialists than this but I’m not going to try to list them all. Any such list could never be exhaustive.
If I’ve left out someone amazing, please let me know so that I can include them here. But please don’t nominate yourself: that’s not what cool people do.
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John Espirian.
I'm the relentlessly helpful LinkedIn nerd and author of Content DNA. I teach business owners how to be noticed, remembered and preferred.
Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.
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