LinkedIn experts to follow

The relentlessly helpful blog

26 October 2022

LinkedIn experts to follow

If my LinkedIn Learner Lounge isn’t enough for you(!), follow the smartypants below for plenty more insights about how best to use LinkedIn.

Many of the following are part of the Espresso+ community, as indicated by Espresso+ square logo after their name.

Each person can help you professionally with some aspect of your LinkedIn presence.

🇬🇧 Gus Bhandal.

Gus Bhandal

View LinkedIn profile

Gus is a social media trainer, content creator and marketing strategist.

An all-round nice guy with a distinctive personal brand and good taste in sports entertainment.

🇬🇧 Louise Brogan.

Louise Brogan

View LinkedIn profile

Louise is a LinkedIn marketer specialising in professional services.

She runs her own podcast, LinkedIn with Louise and has her own YouTube channel.

🇬🇧 Sarah Burgess.

Sarah Burgess

View LinkedIn profile

Sarah is a career & LinkedIn coach and is a regular on LinkedIn Live video.

She kindly interviewed me in February 2022, just after I’d launched the Espresso+ community. Watch our chat

🇬🇧 Tracey Burnett.

Tracey Burnett

View LinkedIn profile

Tracey is a LinkedIn marketing strategist, and a mentor and trainer for teams, coaches and consultants.

🇬🇧 Clare Carroll.

Clare Carroll

View LinkedIn profile

Clare is known as the Content Angel and is a content marketing strategist, content creator and LinkedIn trainer.

She’s also one of my favourite accessibility advocates on the platform and an expert in all aspects of video repurposing.

🇬🇧 Nigel Cliffe.

Nigel Cliffe

View LinkedIn profile

Nigel is based in West Yorkshire and is a well-respected LinkedIn trainer in the UK.

His site is well worth a visit for the helpful set of tips in his video catalogue.

🇬🇧 Greg Cooper.

Greg Cooper

View LinkedIn profile

  • LinkedIn Sales Navigator

Greg is based in Bristol and one of the most knowledgeable people I know on LinkedIn in the UK.

We’ve met in person and Greg was refreshingly open about his methods. A really helpful guy who’s well worth following.

🇬🇧 Clare Ferguson.

Clare Ferguson

View LinkedIn profile

Clare specialises in digital advertising on many platforms but is one of my go-to people for LinkedIn ads.

🇬🇧 Debbie Ford.

Debbie Ford

View LinkedIn profile

With more than 20 years of experience in marketing, communications and change management, Debbie is the SuperHelpful™️ social media coach and trainer with a special focus on LinkedIn.

🇬🇧 Melanie Goodman.

Melanie Goodman

View LinkedIn profile

Melanie is a former lawyer based between the UK and Switzerland.

Check out her Encyclopedia of LinkedIn Hashtags 2022.

Also, see her excellent free tool, the LinkedIn Profile Photo Frame Generator.

You can see an example of the output in this Espresso+ post.

🇬🇧 Keith Grover.

Keith Grover

View LinkedIn profile

As well as being a copywriter for more than 30 years, Keith offers LinkedIn training and clinics for business owners and teams.

🇬🇧 Niraj Kapur.

Niraj Kapur

View LinkedIn profile

Niraj was a LinkedIn Top Voice in Sales in 2021 and has extensive experience in helping people sell ethically and organically online as a LinkedIn business coach.

As well as being a rock drummer(!), he’s written a couple of books, including Everybody Works In Sales. A true gent.

🇬🇧 Craig Langley.

Craig Langley

View LinkedIn profile

Craig is a veteran of the automotive and electronics industry but also has a special interest in both the technical side of LinkedIn as well as in using Sales Navigator to find and nurture leads.

🇬🇧 Mac Laubscher.

Mac Laubscher

View LinkedIn profile

  • Espresso+ founder member
  • LinkedIn Sales Navigator

Mac offers 1-to-1 coaching, group programmes and a 12-week LinkedIn masterclass.

🇬🇧 Ashley Leeds.

Ashley Leeds

View LinkedIn profile

Ashley is known as the 15-minute guy and encourages people to attract more clients by spending only 15 minutes per day on LinkedIn.

He keeps the 15-minute vibe going with a regular LinkedIn Live video series that goes “behind the profile” with his guests.

🇬🇧 Eleanor Mitchiner.

Eleanor Mitchiner

View LinkedIn profile

Eleanor is a marketing specialist who helps people use LinkedIn as a key part of developing a successful business strategy.

🇬🇧 Ella Orr.

Ella Orr

View LinkedIn profile

Ella is a personal branding and social media marketing consultant and speaker, with a special interest in regulated industries such as finance and law.

She’s able to help with LinkedIn, Instagram and TikTok.

A former teacher and a trusted friend 💜

🇬🇧 David Petherick.

David Petherick

View LinkedIn profile

David has a memorable personal brand that makes him come across as the “doctor” of LinkedIn. He runs online “surgeries” and helps people to improve their LinkedIn profiles.

🇬🇧 Sam Rathling.

Sam Rathling

View LinkedIn profile

Sam is a LinkedIn lead generation specialist who helps large corporate customers.

She wrote Linked Inbound: 8 Social Selling Strategies to Generate Leads on LinkedIn in 2019 and gave me a kind mention in it.

🇬🇧 Tony Restell.

Tony Restell

View LinkedIn profile

Tony is an expert social media marketer who runs Social Hire, which helps businesses with social selling and lead generation.

🇬🇧 Laura Taylor.

Laura Taylor

View LinkedIn profile

Laura is a social media strategist who offers LinkedIn audit power hours and profile rewrites.

🇬🇧 Lea Turner.

Lea Turner

View LinkedIn profile

Lea has a massive following built on her distinctive brand and willingness to share personal content and opinions.

Despite having 150K+ followers, Lea is approachable and down to earth. One of the few big names of LinkedIn who’s actually worth following.

Check out this LinkedIn Live replay featuring my chat with Lea, along with Bobby Umar and Andy Foote.

🇬🇧 Mark Williams.

Mark Williams

View LinkedIn profile

  • LinkedIn Sales Navigator

If I had to take just one person’s advice about LinkedIn, it would be Mark’s (and not just because he’s a Liverpool FC fan, though that helps).

Mark hosts Linkedinformed, my favourite LinkedIn podcast.

I was a guest on two occasions:

🇮🇪 Aoife Noone.

Aoife Noone

View LinkedIn profile

Aoife used to work for Facebook and is a social media consultant and LinkedIn trainer with a specialism in financial services.

🇺🇸 Sandra Clark.

Sandra Clark

View LinkedIn profile

Sandra is reassuringly calm and approachable.

She specialises in helping the “social media reluctant” to get better results from their efforts on LinkedIn.

🇺🇸 Sid Clark.

Sid Clark

View LinkedIn profile

Sid is a former IT test engineer and English instructor who posts helpful LinkedIn tips via annotated screenshots.

He’s a nice guy who’s talented at writing clear explanations.

🇺🇸 Liam Darmody.

Liam Darmody

View LinkedIn profile

Liam is a LinkedIn brand strategist who worked for fast-growing companies for almost 20 years before going independent to help people build a brand on LinkedIn.

🇺🇸 Andy Foote.

Andy Foote

View LinkedIn profile

Andy is a Brit based in the US. He loves to experiment and shares some of the best insights I’ve seen about the platform.

He’s the host of the Foote Notes podcast. I was a guest on episode 14.

🇺🇸 Virginia Franco.

Virginia Franco

View LinkedIn profile

Virginia specialises in writing resumes and LinkedIn profiles for job seekers, and is the host of the Resume Storyteller podcast.

🇺🇸 Beth Granger.

Beth Granger

View LinkedIn profile

Beth is a highly respected and experienced LinkedIn consultant, and is always happy to share what she learns with other LinkedIn trainers around the world.

She’s one of a small number of people to have been invited to beta-test the LinkedIn audio feature, and was one of the first Espresso+ members in the United States.

🇺🇸 Judi Hays.

Judi Hays

View LinkedIn profile

Judi is a LinkedIn consultant, Forbes contributor and has written a book called Elevate, Expand, Engage (click for Amazon US page).

🇺🇸 Viveca Hess.

Viveca Hess

View LinkedIn profile

Viveca specialises in helping lawyers to build their personal brand on LinkedIn. She’s also host of the Social Lawyer podcast.

🇺🇸 Kenneth Lang.

Kenneth Lang

View LinkedIn profile

Ken is one of the 2022 Top Job Search Experts to Follow on LinkedIn, and is a dedicated anti-automation advocate who wants LinkedIn to be a more human space.

🇺🇸 Sandra Long.

Sandra Long

View LinkedIn profile

Sandra works on corporate LinkedIn rebranding and training as well as on B2B social selling.

She’s the author of LinkedIn for Personal Branding and Supercharge (click for Amazon US pages).

🇺🇸 Brenda Meller.

Brenda Meller

View LinkedIn profile

Brenda is one of my favourite LinkedIn specialists in the US.

She’s a regular creator of LinkedIn Live videos and an expert in LinkedIn company pages.

Her book is called Social Media Pie.

Social Media Pie review on Amazon.

Get the whole LinkedIn pie
I’ve been following Brenda’s LinkedIn tips for the past few years. I knew that when she produced a book, it would be a comprehensive look at how to build a LinkedIn profile and define a strategy for success on the world’s number one business networking platform. She’s achieved that with Social Media Pie.

Having published a business book myself, I know how much of an effort it is to create a piece of authority content like this. Well done, Brenda!

PS. Save me a slice of apple and cherry pie for when we eventually meet! 🍏🍒🥧

🇺🇸 Nancy Myrland.

Nancy Myrland

View LinkedIn profile

Nancy is a LinkedIn coach for lawyers, and a legal marketing and social media consultant.

🇺🇸 Angela Pitter.

Angela Pitter

View LinkedIn profile

Angela is a digital marketing advisor and strategist, and a LinkedIn trainer and coach. She has a specialism in helping non-profits on LinkedIn.

See for more info and contact Angela if you have questions!

🇺🇸 Annette Richmond.