If my LinkedIn Learner Lounge isn’t enough for you(!), follow the smartypants below for plenty more insights about how best to use LinkedIn.
Many of the following are part of the Espresso+ community, and each can help you professionally with some aspect of your LinkedIn presence.
- ๐ฌ๐ง Gus Bhandal
- ๐ฌ๐ง Louise Brogan
- ๐ฌ๐ง Sarah Burgess
- ๐ฌ๐ง Helen Burness
- ๐ฌ๐ง Tracey Burnett
- ๐ฌ๐ง Clare Carroll
- ๐ฌ๐ง Sarah Clay
- ๐ฌ๐ง Nigel Cliffe
- ๐ฌ๐ง Greg Cooper
- ๐ฌ๐ง Clare Ferguson
- ๐ฌ๐ง Debbie Ford
- ๐ฌ๐ง Melanie Goodman
- ๐ฌ๐ง Jaz Greer
- ๐ฌ๐ง Keith Grover
- ๐ฌ๐ง Niraj Kapur
- ๐ฌ๐ง Craig Langley
- ๐ฌ๐ง Mac Laubscher
- ๐ฌ๐ง Ashley Leeds
- ๐ฌ๐ง Eleanor Mitchiner
- ๐ฌ๐ง Ella Orr
- ๐ฌ๐ง Nicole Osborne
- ๐ฌ๐ง David Petherick
- ๐ฌ๐ง Sam Rathling
- ๐ฌ๐ง Tony Restell
- ๐ฌ๐ง Tony K Silver
- ๐ฌ๐ง Laura Taylor
- ๐ฌ๐ง Lea Turner
- ๐ฌ๐ง Mark Williams
- ๐ฎ๐ช Maryrose Lyons
- ๐ฎ๐ช Aoife Noone
- ๐บ๐ธ Sandra Clark
- ๐บ๐ธ Sid Clark
- ๐บ๐ธ Mary Fain Brandt
- ๐บ๐ธ Andy Foote
- ๐บ๐ธ Virginia Franco
- ๐บ๐ธ Beth Granger
- ๐บ๐ธ Judi Hays
- ๐บ๐ธ Viveca Hess
- ๐บ๐ธ Kenneth Lang
- ๐บ๐ธ Sandra Long
- ๐บ๐ธ Brenda Meller
- ๐บ๐ธ Nancy Myrland
- ๐บ๐ธ Angela Pitter
- ๐บ๐ธ Annette Richmond
- ๐บ๐ธ Deanna Russo
- ๐บ๐ธ Rachel Simon
- ๐บ๐ธ Crystal Thies
- ๐บ๐ธ Kevin D Turner
- ๐บ๐ธ Gillian Whitney
- ๐บ๐ธ DB Wienke
- ๐บ๐ธ Jared Wiese
- ๐บ๐ธ Lynne Williams
- ๐บ๐ธ Jeff Young
- ๐ฆ๐บ Megan Edwards
- ๐ฆ๐บ Anna McAfee
- ๐ฆ๐บ Jo Saunders
- ๐ฆ๐บ Karen Tisdell
- ๐ฆ๐บ Michelle J Raymond
- ๐ฆ๐บ Wanita Zoghby-Fourie
- ๐ง๐ช Mic Adam
- ๐ง๐ช Tiina Jarvet Pereira
- ๐จ๐ฆ Leanne Calderwood
- ๐จ๐ฆ Ilia Francis
- ๐จ๐ฆ Bruce Johnston
- ๐ฉ๐ฐ Tonny Mikkelsen
- ๐ฉ๐ช Britta Behrens
- ๐ฉ๐ช Lina Lotta Landgraf
- ๐ฉ๐ช Kathrin Wischnath
- ๐ฎ๐ฑ Efrat Dekel
- ๐ฎ๐ฑ Eli Igra Serfaty
- ๐ฎ๐น Leonardo Bellini
- ๐ฒ๐ฝ Kenyi Casillas
- ๐ฏ๐ด Khaled Elahmad
- ๐ณ๐ฑ Richard van der Blom
- ๐ณ๐ฑ Marjolijn Cohen
- ๐ณ๐ฑ Petra Fisher
- ๐ณ๐ฑ Guy Strijbosch
- ๐ณ๐ฟ Lynnaire Johnston
- ๐ฟ๐ฆ Este Pretorius
- ๐จ๐ญ Sebestian Ong
- Letโs wrap up
๐ฌ๐ง Gus Bhandal.
- Espresso+ founder member
Gus is a social media trainer, content creator and marketing strategist.
An all-round nice guy with a distinctive personal brand and good taste in sports entertainment.
๐ฌ๐ง Louise Brogan.
- Espresso+ member
Louise is a LinkedIn marketer specialising in professional services.
She runs her own podcast, LinkedIn with Louise and has her own YouTube channel.
๐ฌ๐ง Sarah Burgess.
- Espresso+ founder member
Sarah is a career & LinkedIn coach and is a regular on LinkedIn Live video.
She kindly interviewed me in February 2022, just after I’d launched the Espresso+ community. Watch our chat
๐ฌ๐ง Helen Burness.
- Espresso+ member
Helen is a social media marketing consultant with a specialism in helping legal founders to succeed on LinkedIn.
๐ฌ๐ง Tracey Burnett.
- Espresso+ member
Tracey is a LinkedIn marketing strategist, and a mentor and trainer for teams, coaches and consultants.
๐ฌ๐ง Clare Carroll.
- Espresso+ founder member
Clare is known as the Content Angel and is a content marketing strategist, content creator and LinkedIn trainer.
She’s also one of my favourite accessibility advocates on the platform and an expert in all aspects of video repurposing.
๐ฌ๐ง Sarah Clay.
- Espresso+ founder member
Sarah specialises in keeping LinkedIn simple (see her #LinkedInSimplified content) and she runs her own membership community, the LinkingIn Academy.
Look out for her distinctive personal brand colours on everything! ๐ง๐ช
๐ฌ๐ง Nigel Cliffe.
- Espresso+ founder member
Nigel is based in West Yorkshire and is a well-respected LinkedIn trainer in the UK.
His linkedintraining.co.uk site is well worth a visit for the helpful set of tips in his video catalogue.
๐ฌ๐ง Greg Cooper.
- LinkedIn Sales Navigator
Greg is based in Bristol and one of the most knowledgeable people I know on LinkedIn in the UK.
Weโve met in person and Greg was refreshingly open about his methods. A really helpful guy whoโs well worth following.
๐ฌ๐ง Clare Ferguson.
- Espresso+ founder member
- LinkedIn ads
Clare specialises in digital advertising on many platforms but is one of my go-to people for LinkedIn ads.
๐ฌ๐ง Debbie Ford.
- Espresso+ member
With more than 20 years of experience in marketing, communications and change management, Debbie is the SuperHelpfulโข๏ธ social media coach and trainer with a special focus on LinkedIn.
๐ฌ๐ง Melanie Goodman.
- Espresso+ member
Melanie is a former lawyer based between the UK and Switzerland.
Check out her Encyclopedia of LinkedIn Hashtags 2022.
๐ฌ๐ง Jaz Greer.
- Espresso+ member
Jaz is a LinkedIn strategist, a social selling influencer and a specialist in B2B lead generation.
๐ฌ๐ง Keith Grover.
- Espresso+ member
As well as being a copywriter for more than 30 years, Keith offers LinkedIn training and clinics for business owners and teams.
๐ฌ๐ง Niraj Kapur.
- Espresso+ member
Niraj was a LinkedIn Top Voice in Sales in 2021 and has extensive experience in helping people sell ethically and organically online as a LinkedIn business coach.
As well as being a rock drummer(!), he’s written a couple of books, including Everybody Works In Sales. A true gent.
๐ฌ๐ง Craig Langley.
- Espresso+ member
- LinkedIn Sales Navigator
Craig is a veteran of the automotive and electronics industry but also has a special interest in both the technical side of LinkedIn as well as in using Sales Navigator to find and nurture leads.
๐ฌ๐ง Mac Laubscher.
- Espresso+ founder member
- LinkedIn Sales Navigator
Mac offers 1-to-1 coaching, group programmes and a 12-week LinkedIn masterclass.
๐ฌ๐ง Ashley Leeds.
- Espresso+ founder member
Ashley is known as the 15-minute guy and encourages people to attract more clients by spending only 15 minutes per day on LinkedIn.
He keeps the 15-minute vibe going with a regular LinkedIn Live video series that goes “behind the profile” with his guests.
๐ฌ๐ง Eleanor Mitchiner.
- Espresso+ founder member
Eleanor is a marketing specialist who helps people use LinkedIn as a key part of developing a successful business strategy.
๐ฌ๐ง Ella Orr.
- Espresso+ founder member
Ella is a personal branding and social media marketing consultant and speaker, with a special interest in regulated industries such as finance and law.
She’s able to help with LinkedIn, Instagram and TikTok.
A former teacher and a trusted friend ๐
๐ฌ๐ง Nicole Osborne.
- Espresso+ member
Nicole is a German with a sense of humour (her words!) and is a marketing coach for digital agency owners.
She helps people with their LinkedIn profiles and posting strategies, and creates LinkedIn-related content on her YouTube channel.
๐ฌ๐ง David Petherick.
David has a memorable personal brand that makes him come across as the “doctor” of LinkedIn. He runs online “surgeries” and helps people to improve their LinkedIn profiles.
๐ฌ๐ง Sam Rathling.
Sam is a LinkedIn lead generation specialist who helps large corporate customers.
She wrote Linked Inbound: 8 Social Selling Strategies to Generate Leads on LinkedIn in 2019 and gave me a kind mention in it.
๐ฌ๐ง Tony Restell.
- Espresso+ member
Tony is an expert social media marketer who runs Social Hire, which helps businesses with social selling and lead generation.
๐ฌ๐ง Tony K Silver.
- Espresso+ member
Tony is a LinkedIn profile writer, trainer and lead generation specialist.
๐ฌ๐ง Laura Taylor.
- Espresso+ founder member
Laura is a social media strategist who offers LinkedIn audit power hours and profile rewrites.
๐ฌ๐ง Lea Turner.
Lea has a massive following built on her distinctive brand and willingness to share personal content and opinions.
Despite having 150K+ followers, Lea is approachable and down to earth. One of the few big names of LinkedIn who’s actually worth following.
Check out this LinkedIn Live replay featuring my chat with Lea, along with Bobby Umar and Andy Foote.
๐ฌ๐ง Mark Williams.
- LinkedIn Sales Navigator
If I had to take just one person’s advice about LinkedIn, it would be Mark’s (and not just because he’s a Liverpool FC fan, though that helps).
Mark hosts Linkedinformed, my favourite LinkedIn podcast.
I was a guest on two occasions:
๐ฎ๐ช Maryrose Lyons.
- Espresso+ member
Maryrose is a digital marketer who offers one-on-one LinkedIn consulting as well as LinkedIn training for teams.
๐ฎ๐ช Aoife Noone.
- Espresso+ member
Aoife used to work for Facebook and is a social media consultant and LinkedIn trainer with a specialism in financial services.
๐บ๐ธ Sandra Clark.
- Espresso+ founder member
Sandra is reassuringly calm and approachable.
She specialises in helping the “social media reluctant” to get better results from their efforts on LinkedIn.
๐บ๐ธ Sid Clark.
Sid is a former IT test engineer and English instructor who posts helpful LinkedIn tips via annotated screenshots.
He’s a nice guy whoโs talented at writing clear explanations.
๐บ๐ธ Mary Fain Brandt.
- Espresso+ founder member
Mary is another regular on LinkedIn Live with her 15 Minutes of Fain show, and she now also hosts LinkedIn audio rooms.
Her catchy personal brand hashtag is #TrainWithFain
๐บ๐ธ Andy Foote.
Andy is a Brit based in the US. He loves to experiment and shares some of the best insights I’ve seen about the platform.
Heโs the host of the Foote Notes podcast. I was a guest on episode 14.
๐บ๐ธ Virginia Franco.
- Espresso+ member
Virginia specialises in writing resumes and LinkedIn profiles for job seekers, and is the host of the Resume Storyteller podcast.
๐บ๐ธ Beth Granger.
- Espresso+ founder member
Beth is a highly respected and experienced LinkedIn consultant, and is always happy to share what she learns with other LinkedIn trainers around the world.
She’s one of a small number of people to have been invited to beta-test the LinkedIn audio feature, and was one of the first Espresso+ members in the United States.
๐บ๐ธ Judi Hays.
- Espresso+ founder member
Judi is a LinkedIn consultant, Forbes contributor and has written a book called Elevate, Expand, Engage (click for Amazon US page).
๐บ๐ธ Viveca Hess.
- Espresso+ founder member
Viveca specialises in helping lawyers to build their personal brand on LinkedIn. She’s also host of the Social Lawyer podcast.
๐บ๐ธ Kenneth Lang.
- Espresso+ founder member
Ken is one of the 2022 Top Job Search Experts to Follow on LinkedIn, and is a dedicated anti-automation advocate who wants LinkedIn to be a more human space.
๐บ๐ธ Sandra Long.
Sandra works on corporate LinkedIn rebranding and training as well as on B2B social selling.
She’s the author of LinkedIn for Personal Branding and Supercharge (click for Amazon US pages).
๐บ๐ธ Brenda Meller.
- Espresso+ member
Brenda is one of my favourite LinkedIn specialists in the US.
She’s a regular creator of LinkedIn Live videos and an expert in LinkedIn company pages.
Her book is called Social Media Pie.
Social Media Pie review on Amazon.
โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ
Get the whole LinkedIn pie
I’ve been following Brenda’s LinkedIn tips for the past few years. I knew that when she produced a book, it would be a comprehensive look at how to build a LinkedIn profile and define a strategy for success on the world’s number one business networking platform. She’s achieved that with Social Media Pie.
Having published a business book myself, I know how much of an effort it is to create a piece of authority content like this. Well done, Brenda!
PS. Save me a slice of apple and cherry pie for when we eventually meet! ๐๐๐ฅง
๐บ๐ธ Nancy Myrland.
- Espresso+ member
Nancy is a LinkedIn coach for lawyers, and a legal marketing and social media consultant.
๐บ๐ธ Angela Pitter.
- Espresso+ member
Angela is a digital marketing advisor and strategist, and a LinkedIn trainer and coach.
๐บ๐ธ Annette Richmond.
- Espresso+ founder member
Annette works with senior executives and consultants to help with their LinkedIn profiles (writing content, create banners, etc.), using LinkedIn for job search, engagement, and thought leadership.
๐บ๐ธ Deanna Russo.
- Espresso+ member
Deanna is a LinkedIn coach and strategist who optimises LinkedIn profiles and helps business owners with content and engagement strategy.
๐บ๐ธ Rachel Simon.
- Espresso+ founder member
Rachel is a LinkedIn profile writer and regular on LinkedIn social audio. Like Ken Lang, Rachel is also firmly against automation on LinkedIn.
๐บ๐ธ Crystal Thies.
Crystal is known as the LinkedIn Ninja ๐ฅ and specialises in LinkedIn lead generation consulting and training.
๐บ๐ธ Kevin D Turner.
More than just a LinkedIn expert, Kevin is a brand strategist and writer who always contributes thoughtful and helpful posts and comments on LinkedIn.
A truly smart thinker and all-round good guy.
๐บ๐ธ Gillian Whitney.
- Espresso+ founder member
Gillian is an expert at LinkedIn video content creation and produces wonderfully helpful content that makes the process “easy peasy”.
She’s a former technical writer and self-confessed Google Goddess with extensive knowledge on how to make LinkedIn content accessible, including testing just about every video-captioning tool available.
An absolute must-follow on LinkedIn and quite simply one of my favourite people.
๐บ๐ธ Jared Wiese.
I discovered Jared through his “Profiles that POP” campaign, where he helps people produce better resumes and profiles.
A genuinely helpful and nice guy who is one of the most popular people on this list (120K+ followers!).
๐บ๐ธ Lynne Williams.
- Espresso+ member
Lynne provides ATS-friendly resumes and LinkedIn help for job seekers, and is currently writing a doctoral dissertation on LinkedIn for job seekers.
๐บ๐ธ Jeff Young.
Jeffโs in the running for nicest guy on LinkedIn. He calls himself the LinkedIn Guru and really lives up to that reputation.
Unlike other LinkedIn experts, Jeff isnโt on LinkedIn to sell anything, as heโs already retired. Heโs a great source of knowledge and wisdom about the platform. Namaste, buddy!
๐ฆ๐บ Megan Edwards.
- Espresso+ member
Megan is a LinkedIn content creator and educator, and specialises in yoga and meditation.
๐ฆ๐บ Anna McAfee.
- Espresso+ member
Anna is a LinkedIn coach, LinkedIn Learning instructor and was the founder of the popular LinkedIn Local movement.
๐ฆ๐บ Jo Saunders.
Jo has a distinctive look (love the changing hair colours!) and a fun presence on LinkedIn.
She’s a regular video creator on LinkedIn and also runs a YouTube channel at youtube.com/user/wildfiresocial
๐ฆ๐บ Karen Tisdell.
- Espresso+ founder member
Karen is one of my favourite LinkedIn specialists in Australia. Her posts and comments are always helpful, and sheโs been an avid supporter of mine for a long time.
A class act whoโs well worth listening to.
๐ฆ๐บ Michelle J Raymond.
- LinkedIn company pages
- LinkedIn Sales Navigator
Michelle is the only LinkedIn expert I know who specialises in company pages.
Check out her best practice tips through her Good Trading Co page.
She also hosts regular Good for Business Show LinkedIn Live videos, which are repurposed into her audio podcast of the same name.
Michelle has co-authored a book called Business Gold with Lynnaire Johnston, all about LinkedIn company pages.
๐ฆ๐บ Wanita Zoghby-Fourie.
- LinkedIn ads
Wanita is an expert in teaching several social platforms and, like me, is an avid fan of testing and experimenting to understand how those platforms work.
Knowledgeable, helpful and lovely.
๐ง๐ช Mic Adam.
- LinkedIn Sales Navigator
- LinkedIn Recruiter
- LinkedIn ads
Mic is based in Belgium and specialises in employee advocacy, social selling and recruitment. He’s also a certified LinkedIn ads expert.
His content is always helpful and well researched. Follow him!
๐ง๐ช Tiina Jarvet Pereira.
- LinkedIn Recruiter
Unlike the other LinkedIn specialists on the list, Tiina is a career strategy consultant.
However, she’s highly experienced on LinkedIn and has a particular interest in helping people to use LinkedIn Recruiter. Only power users in recruitment will need to use this top-tier LinkedIn package.
Though based in Belgium, Tiina is Estonian and speaks 9 languages! Check her out.
๐จ๐ฆ Leanne Calderwood.
- Espresso+ member
Leanne is a LinkedIn and personal branding trainer who specialises in helping hospitality industry businesses to create sales leads on LinkedIn.
๐จ๐ฆ Ilia Francis.
- Espresso+ member
Ilia is the LinkedIn Whisperer: a LinkedIn strategist who produces engaging video content ideal for people coming to LinkedIn from platforms such as Instagram and TikTok.
๐จ๐ฆ Bruce Johnston.
Bruce is a LinkedIn trainer and consultant who has built his reputation through longform content in the shape of LinkedIn articles and newsletters.
๐ฉ๐ฐ Tonny Mikkelsen.
- Espresso+ member
- LinkedIn Recruiter
- LinkedIn Sales Navigator
Tonny covers all elements of social selling and helps people search LinkedIn effectively.
A top pick if you need a LinkedIn expert in Denmark.
๐ฉ๐ช Britta Behrens.
- Espresso+ member
Britta is a social selling expert and onstage speaker who specialises in LinkedIn.
๐ฉ๐ช Lina Lotta Landgraf.
- Espresso+ founder member
Lina specialises in personal branding and employer branding, and has one of my favourite profiles on LinkedIn.
She creates company LinkedIn content and helps people with scripting, filming and editing videos for the platform.
๐ฉ๐ช Kathrin Wischnath.
- Espresso+ member
Kathrin specialises in LinkedIn profile optimisation and content creation training.
๐ฎ๐ฑ Efrat Dekel.
- Espresso+ member
Efrat specialises in B2B LinkedIn marketing & training for business development teams.
๐ฎ๐ฑ Eli Igra Serfaty.
- Espresso+ founder member
As well as being a LinkedIn consultant, Eli is an investment analyst and specialist in venture capital and startups.
๐ฎ๐น Leonardo Bellini.
- Espresso+ founder member
Leo specialises in lead generation for B2B sales teams and also offers LinkedIn training and consulting.
๐ฒ๐ฝ Kenyi Casillas.
- Espresso+ member
Kenyi (pronounced Ken-jee) specialises in profile optimisation, lead generation and social selling.
๐ฏ๐ด Khaled Elahmad.
- Espresso+ member
Khaled has a large, devoted following in the Arabic-speaking LinkedIn community.
He specialises in profile optimisation and has a LinkedIn masterclass on the way.
๐ณ๐ฑ Richard van der Blom.
- LinkedIn Sales Navigator
Richard is known for in-depth experiments on LinkedIn and meaty reports that dig into the fine workings of the LinkedIn algorithm.
For example, see his LinkedIn Algorithm Research October 2021 report.
Nerds who want to get a competitive advantage on LinkedIn would do well to follow Richard’s posts and to hire him for help with social selling.
๐ณ๐ฑ Marjolijn Cohen.
- Espresso+ member
Marjolijn is a social media strategist, trainer, author and speaker.
๐ณ๐ฑ Petra Fisher.
- Espresso+ member
Petra describes herself as a “cranky old fuddy-duddy” (harsh!) but she runs her own LinkedIn course and membership as well as being a LinkedIn consultant and trainer.
๐ณ๐ฑ Guy Strijbosch.
- LinkedIn Sales Navigator
Guy (pronounced to rhyme with bee) is a social selling expert who helps clients with personal branding, sales training and more.
He also regularly talks about LinkedIn on Clubhouse (@guystrijbosch).
๐ณ๐ฟ Lynnaire Johnston.
Lynnaire is the first person in New Zealand to have read my first book, Contentย DNA. And I was one of the first people in the UK to read her excellent book, LinkโAbility, which covers strategies for using LinkedIn well (Amazon review below).
Sheโs lovely and well worth a follow. Don’t miss her excellent article 77 Tips for Getting a Head Start with your LinkedIn in 2021 โ it’s packed with valuable insight.
Lynnaire has co-authored a book called Business Gold with Michelle J Raymond. It’s all about LinkedIn company pages.
LinkโAbility review on Amazon.
โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ
Excellent LinkedIn primer for businesspeople
Lynnaire has written a clear business guide that shows the value of being on LinkedIn.
I’m sure that the content will help lots of people looking to get cracking on a business platform that has more than 700 million members but that still has great potential for organic content reach. Nice work, Lynnaire!
๐ฟ๐ฆ Este Pretorius.
- Espresso+ founder member
Este calls herself an “accidental LinkedIn expert” and specialises in LinkedIn lead generation, training, social selling and marketing.
๐จ๐ญ Sebestian Ong.
- Espresso+ member
- LinkedIn ads
Seb is a digital strategist and B2B marketer. He’s also a fan of LinkedIn Live video, social audio and is a regular experimenter with new technology and tools.
Letโs wrap up.
I do know more LinkedIn specialists than this but Iโm not going to try to list them all. Any such list could never be exhaustive.
If Iโve left out someone amazing, please let me know so that I can include them here. But please don’t nominate yourself: that’s not what cool people do.
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I'm the relentlessly helpful LinkedIn nerd and author of Contentย DNA. I teach business owners how to be noticed, remembered and preferred.
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