What to expect (and what not to expect).
Here’s what you’ll get by sticking around and reading my content on espirian.co.uk.
This isn’t like a political manifesto. I actually mean it. You get to think up weird and unusual punishments if I let you down.
Relentlessly helpful content.
If you want to write better content, improve your web presence or be smarter on LinkedIn, you’re in the right place.
Simple, clear language.
I won’t use big words or long sentences to sound clever.
I make things simple to understand.
Transparent pricing.
I don’t waste your time by hiding my prices.
Check out my pricing page for the low-down.
Useful referrals.
If I’m not available to handle a writing job, I’ll hook you up with someone.
Check out my recommended copywriters page.
Captions on videos.
More than 80% of all videos are played with the sound off.
All my videos have captions so that you don’t have to turn on sound to understand what I’m saying.
No spam.
I send helpful content to people on my Espresso ☕️ email list, and I keep all messages to fewer than 200 words.
There’s no stinking hosepipe of spammy sludge here. And no endless walls of text.
No sales.
No arm-twisting. No guilt-tripping. No pushy “buy buy buy”.
If you want to hire me to write some content, please get in touch.
No adverts.
There are no banner ads or sponsored content.
I include some affiliate links for services I use and like.
I don’t promote stuff unless I believe in it.
No guest posts.
Everything on here is stuff I’ve written myself.
I don’t accept guest post submissions.
No copying.
Stealing isn’t cool. I don’t copy other people’s homework.
Check your writing for plagiarism with this free tool: Copyscape.
No popups.
I hate popups and “welcome mats” – those things that slide over the whole screen.
You get my content without interruption.
No image carousels.
You know those moving image galleries I’m talking about.
Never on this site.
No clickbait headlines.
“What Barry did next amazed everyone.”
Good for him. I don’t write crap like that.
Learn more: How to write good headlines
No personal rambling.
You’re not here to learn about my “journey”.
I share helpful hints and tips. And not much else.
No gated content.
I won’t force you to sign up to my mailing list.
If you want my direct help, book a paid consultation.
Otherwise, all my goodies are free and available to all.
No browser notifications.
I hate those annoying “we’d like to send you notifications in your browser” messages.
Has anyone ever clicked “Accept” on those anyway? Pointless.
And finally, I don’t do any of the stuff mentioned here:
John Espirian.
I'm a B2B technical copywriter. I write clear, engaging and fun content that helps your customers understand how your products, services and processes work.
I also help business owners do better on LinkedIn.
My book is Content DNA.