What to expect (and what not to expect)
Here’s what you’ll get by sticking around and reading my content on espirian.co.uk.
This isn’t like a political manifesto. I actually mean it. You get to think up weird and unusual punishments if I let you down.
Relentlessly helpful content
Simple, clear language
I make things simple to understand.
Check out my pricing page for the low-down.
Check out my recommended copywriters page.
Captions on videos
All my videos have captions so that you don’t have to turn on sound to understand what I’m saying.
There’s no stinking hosepipe of spammy sludge here.
If you want to hire me to write some content, please get in touch.
I include some affiliate links for services I use and like.
I don’t promote stuff unless I believe in it.
No guest posts
I don’t accept guest post submissions.
Check your writing for plagiarism with this free tool: Copyscape.
You get my content without interruption.
No image carousels
Never on this site.
No clickbait headlines
Good for him. I don’t write junk.
Learn more: How to write good headlines
No personal rambling
I share helpful hints and tips – and not much else.
No gated content
If you want my direct help, I charge for my time.
Otherwise, all my goodies are free and available to all.
No browser notifications
Has anyone ever clicked “Accept” on those anyway? Pointless.
And finally, I don’t do any of the stuff mentioned here:
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Short and strong. And zero sales fluff.
Who wrote this?
John Espirian – the relentlessly helpful technical copywriter
I write B2B web content, blogs, user guides and case studies – all aimed at explaining how your products, services and processes work. I also offer LinkedIn profile critiquing and rewriting.
Who cares about the Premier League anyway? The Champions League could yet be ours again #LFC 🔴⚽️