Manifesto.

What to expect (and what not to expect).

Here’s what you’ll get by sticking around and reading my content on espirian.co.uk.

This isn’t like a political manifesto. I actually mean it. You get to think up weird and unusual punishments if I let you down.

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Relentlessly helpful content.

If you want to write better content, improve your web presence or be smarter on LinkedIn, you’re in the right place.

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Simple, clear language.

I won’t use big words or long sentences to sound clever.

I make things simple to understand.

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Transparent pricing.

I don’t waste your time by hiding my prices.

Check out my pricing page for the low-down.

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Useful referrals.

If I’m not available to handle a writing job, I’ll hook you up with someone.

Check out my recommended copywriters page.

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Captions on videos.

More than 80% of all videos are played with the sound off.

All my videos have captions so that you don’t have to turn on sound to understand what I’m saying.

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No spam.

I send helpful content to people on my Espresso ☕️ email list, and I keep all messages to fewer than 200 words.

There’s no stinking hosepipe of spammy sludge here. And no endless walls of text.

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No sales.

No arm-twisting. No guilt-tripping. No pushy “buy buy buy”.

If you want to hire me to write some content, please get in touch.

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No adverts.

There are no banner ads or sponsored content.

I include some affiliate links for services I use and like.

I don’t promote stuff unless I believe in it.

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No guest posts.

Everything on here is stuff I’ve written myself.

I don’t accept guest post submissions.

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No copying.

Stealing isn’t cool. I don’t copy other people’s homework.

Check your writing for plagiarism with this free tool: Copyscape.

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No popups.

I hate popups and “welcome mats” – those things that slide over the whole screen.

You get my content without interruption.

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No image carousels.

You know those moving image galleries I’m talking about.

Never on this site.

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No clickbait headlines.

“What Barry did next amazed everyone.”

Good for him. I don’t write crap like that.

Learn more: How to write good headlines

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No personal rambling.

You’re not here to learn about my “journey”.

I share helpful hints and tips. And not much else.

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No gated content.

I won’t force you to sign up to my mailing list.

If you want my direct help, book a paid consultation.

Otherwise, all my goodies are free and available to all.

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No browser notifications.

I hate those annoying “we’d like to send you notifications in your browser” messages.

Has anyone ever clicked “Accept” on those anyway? Pointless.


And finally, I don’t do any of the stuff mentioned here:

Social media bad practice
Social media bad practice

John Espirian.

John Espirian

I write clear, engaging and fun B2B content that helps your customers understand how your products, services and processes work.

I can also help you build your presence on LinkedIn.

My book is Content DNA.

Get in touch.

Tip: nice people get a quick response.