This page exists because of a chapter in my book, Content DNA.

Listen to 6 chapters for free – no signup required.

What to expect (and what not to expect).

Here’s what you’ll get by sticking around and reading my content on

This isn’t like a political manifesto. I actually mean it. You get to think up weird and unusual punishments if I let you down.

Happy face

Relentlessly helpful content.

If you want to write better content, improve your web presence or be smarter on LinkedIn, you’re in the right place.

Happy face

Simple, clear language.

I won’t use big words or long sentences to sound clever.

I make things simple to understand.

Happy face

Transparent pricing.

I don’t waste your time by hiding my prices.

Check out my pricing page for the low-down.

Happy face

Useful referrals.

If I’m not available to handle a writing job, I’ll hook you up with someone.

Check out my recommended copywriters page.

Happy face

Captions on videos.

More than 80% of all videos are played with the sound off.

All my videos have captions so that you don’t have to turn on sound to understand what I’m saying.

Sad face

No spam.

I send helpful content to people on my Espresso ☕️ email list, and I keep all messages to fewer than 200 words.

There’s no stinking hosepipe of spammy sludge here. And no endless walls of text.

Sad face

No sales.

No arm-twisting. No guilt-tripping. No pushy “buy buy buy”.

If you want to hire me to write some content, please get in touch.

Sad face

No adverts.

There are no banner ads or sponsored content.

I include some affiliate links for services I use and like.

I don’t promote stuff unless I believe in it.

Sad face

No guest posts.

Everything on here is stuff I’ve written myself.

I don’t accept guest post submissions.

Sad face

No copying.

Stealing isn’t cool. I don’t copy other people’s homework.

Check your writing for plagiarism with this free tool: Copyscape.

Sad face

No popups.

I hate popups and “welcome mats” – those things that slide over the whole screen.

You get my content without interruption.

Sad face

No image carousels.

You know those moving image galleries I’m talking about.

Never on this site.

Sad face

No clickbait headlines.

“What Barry did next amazed everyone.”

Good for him. I don’t write crap like that.

Learn more: How to write good headlines

Sad face

No personal rambling.

You’re not here to learn about my “journey”.

I share helpful hints and tips. And not much else.

Sad face

No gated content.

I won’t force you to sign up to my mailing list.

If you want my direct help, book a paid consultation.

Otherwise, all my goodies are free and available to all.

Sad face

No browser notifications.

I hate those annoying “we’d like to send you notifications in your browser” messages.

Has anyone ever clicked “Accept” on those anyway? Pointless.

And finally, I don’t do any of the stuff mentioned here:

Social media bad practice
Social media bad practice

John Espirian.

John Espirian and Espresso+

I'm the relentlessly helpful LinkedIn nerd and author of Content DNA. I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

Join 228 action-takers

Get in touch.

Tip: nice people get a quick response.