LinkedIn Archives - Page 2 of 4

LinkedIn creator mode

“Creator mode” is a set of LinkedIn profile features launched in March 2021, to support content creators. It’s a single option to enable but results in a few changes being applied to your profile. “Over 11 million members have turned on LinkedIn creator mode since its launch in March of 2021.” Source: LinkedIn Ads blog, […]

LinkedIn: followers versus connections

What is the difference between a LinkedIn follower and a connection? This clip from my LinkedIn Sofa series explains what a LinkedIn follower is and how that differs from a LinkedIn connection:

LinkedIn profile videos

Treat this as archived info. On 26 June 2023, LinkedIn turned off new profile video uploads. See my LinkedIn post about it when the news broke 10 days before. This renders the information below as mostly academic, though you can still view profile videos that were uploaded before the cutoff date. My hope is that […]

Managing another person’s LinkedIn account

Recently, I was asked about the best way to manage someone else’s LinkedIn personal profile on their behalf. So, how do social media managers and virtual assistants manage LinkedIn accounts for their clients? Introduction Logging in as another person Using a Virtual Private Network (VPN) Using another person’s account at their premises Scheduling via a […]

Are LinkedIn post impressions down?

Lots of LinkedIn observers have said that post impressions on the platform are going down. Here’s my analysis of what that means for small business owners and solopreneurs trying to build a personal brand on LinkedIn. What are post impressions? Are impressions down? Do impression counts matter? An important point about impression counts Let’s wrap […]

LinkedIn: disconnecting and unfollowing

Building a network on LinkedIn and gathering followers is great for business. But we often overlook the quality and relevance of the people who make up that network. They’re responsible for the content we see in our feeds. This piece is about taking back some control over your feed by using two important features: disconnecting […]

LinkedIn shares don’t work

Comment & react instead: it’s much better for LinkedIn engagement. Most people think that using LinkedIn’s Share button is a good way to spread the word about posts they like or find useful. But LinkedIn shares don’t receive many views. In fact, sharing a LinkedIn post is about the worst way for you to help […]

LinkedIn Fix List

Last update: 1 October 2024 Here’s my list of things that need to be fixed or improved on LinkedIn. I started this in 2019. If you like these ideas or have any more to suggest, give feedback direct to LinkedIn via the form linked below. Feel free to copy and paste any of my descriptions […]

How to record LinkedIn post stats

Log your LinkedIn post analytics to help you do more of what works. Do text posts work best for you? Do you get more comments from video posts? What are your most popular posts? It’s important to know what works on LinkedIn so that you can post content that’s effective for your audience. This post […]

LinkedIn voice notes

I’ve loved sending and receiving LinkedIn voice notes since they debuted in July 2018. Here’s why you might want to give them a whirl. Introduction What LinkedIn voice notes look like Voice note limits When to send voice notes Sending voice notes to non-connections Voice note downsides? Voice note glitches that LinkedIn ought to fix […]

LinkedIn groups

I’ve had quite the downer on LinkedIn groups for a long time, but I’ve changed my mind following the experience of running my Espresso by Espirian group since the start of September 2021. Here’s what you need to know about LinkedIn groups. Introduction Benefits of LinkedIn groups Joining LinkedIn groups Benefits of running a LinkedIn […]

Scheduling posts on LinkedIn

Does scheduling reduce visibility and engagement on LinkedIn posts? Did you know? Native scheduling started rolling out around 18 November 2022. See my blog post on native scheduling on LinkedIn. I gave up using a third-party scheduling tool at the start of 2017, when I decided to focus on building my LinkedIn presence. This experiment […]

LinkedIn newsletters

LinkedIn newsletters are like LinkedIn articles on steroids. They’re longform content – the equivalent of blog posts on your website. new – subscribe to the relentlessly helpful® newsletter on LinkedIn. Introduction Why bother with LinkedIn newsletters? What should I write about in my LinkedIn newsletter? How to create a LinkedIn newsletter Can I still create […]

LinkedIn link click experiment

Research at the end of 2021 by Richard van der Blom suggested that the best place to share external links on LinkedIn was directly within the body of shortform posts. So, I decided to do a short experiment in November and December 2021 to find out how many times links in my posts were actually […]

LinkedIn post anatomy

This post is my step-by-step formula for writing my short-form LinkedIn posts. I do this below by chunking up a real sample LinkedIn post. Listen to this advice shared in the May 2020 edition of the LinkedIn Sofa, part of the You Are The Media podcast: Headline Body content Subheadings Lists and emojis Links Tagging […]

LinkedIn commenting tips

Writing substantial comments is the best way to boost your visibility on LinkedIn. This article will give you tips to leave comments that help you get noticed, remembered and preferred. Top 10 LinkedIn commenting tips Annotated example LinkedIn comments Advanced LinkedIn comment tips Let’s wrap up Top 10 LinkedIn commenting tips. Here are some commenting […]

How I handle LinkedIn invitations

As my LinkedIn network has grown, I’ve changed my approach to accepting invitations to connect. I now reject most invitations I receive, in large part because so many of them arrive without a note. This article sets out how I’m handling invitations as of late 2021. Do you connect with anyone? Connecting with and following […]

LinkedIn recommendations

Recommendations are LinkedIn’s version of written testimonials. Here’s how to give and get them. Introduction What LinkedIn recommendations look like Recommendation proportions: received to given How to give LinkedIn recommendations How to request LinkedIn recommendations Things to note about recommendations Ratings and reviews Let’s wrap up Introduction. LinkedIn recommendations are a way of giving written […]

LinkedIn don’ts

A recent discussion on Clubhouse with #FridayShout member Wanita Z led me to post some “don’ts” about LinkedIn. To contribute to that post, see here. The responses in the comments were enough to suggest that this topic warranted a blog post, so here are lots of craptacular actions to AVOID on LinkedIn. ❌ Salesy posts […]