LinkedIn membership numbers

How many members does LinkedIn have? On 29 April 2026, LinkedIn had more than 1.3 billion member accounts. Source: LinkedIn Pressroom Source: Microsoft Fiscal Year 2026 Q3 Earnings Here are the LinkedIn member stats I’ve tracked. Some extra detail about the announcements (such as growth and revenue) are accessible via the links on the numbers […]

LinkedIn desktop and mobile differences

What are the differences between the desktop and mobile app versions of LinkedIn? A recent question during an Espresso+ community Live Q&A call prompted me to look at this. Introduction. You’d think that a large, well-established platform like LinkedIn (which has been around since 2003) would have the same features regardless of whether you’re on […]

Reducing LinkedIn notifications

This one is aimed at people who have quite a busy Notifications tab on LinkedIn. You can improve your LinkedIn experience by cutting down the number of unnecessary notifications you receive. There are various options for notifications control in the Settings & Privacy panel, but one approach that no one ever seems to talk about […]

LinkedIn data archive

Did you know that you can download all your data from LinkedIn? Here’s how. Introduction. The data archive is the most robust way to get a copy of all your most important LinkedIn data. I recommend that active LinkedIn users back up their data at least a couple of times each year. If things ever […]

LinkedIn audio pronunciation

LinkedIn lets you record up to 10 seconds of audio on your profile to help people pronounce your name correctly. This post shows how it works and some examples of it in action. Introduction How to record an audio pronunciation Audio pronunciation examples Let’s wrap up Introduction. LinkedIn’s audio pronunciation feature is great for people […]

LinkedIn Premium review

Here are some further thoughts about the value of LinkedIn Premium from 13 December 2025 on the Informed podcast episode 471: This is a completely rewritten update to a blog I wrote in 2021: see original Every time I run a LinkedIn training session, someone always asks whether it’s worth upgrading to a Premium account. […]

LinkedIn experts to follow

If my LinkedIn Learner Lounge isn’t enough for you(!), follow the smartypants below for plenty more insights about how best to use LinkedIn. Many of the following are part of the Espresso+ community, as indicated by after their name. Each person can help you professionally with some aspect of your LinkedIn presence. 🇬🇧 Gus Bhandal […]

LinkedIn verification

Introduction What is LinkedIn verification? Does verification matter? Verification when names don’t match Verification via a company page Verification via an educational institution Data privacy concerns when verifying “Verified on LinkedIn” on external platforms Verification and the Online Safety Act Let’s wrap up Introduction. Verification is LinkedIn’s attempt to build trust with users and external […]

How to get help on LinkedIn

Here are all the routes to contact LinkedIn support for help. IMPORTANT: two-step verification. If you’re here because you or your client were hacked on LinkedIn, there’s a good chance you didn’t enable two-step verification (aka two-factor authentication/2FA) on your account. Enable it as soon as you’re able to. Turn on two-step verification on your […]

LinkedIn Social Selling Index (SSI)

Here’s a quick look at LinkedIn Social Selling Index (SSI) – the score that LinkedIn uses to reflect the strength of your presence on the platform. Note: there was a significant drop in everyone’s SSI score around 26 January 2025. See my post on LinkedIn about this. What is LinkedIn SSI? How do I see […]

LinkedIn visibility

Here are my LinkedIn post visibility and engagement stats for the past 5 years, to show how things have changed as the platform has grown. I’m sharing this info so that you can see that even a regular LinkedIn content creator can experience declining visibility on the platform. I’ll remind you below of the advice […]

Are hashtags dead on LinkedIn?

More than 100 people got involved in my latest experiment on LinkedIn hashtags, as I tried to work out whether hashtags on LinkedIn were going away. Despite the hashtag functionality having a recent wobble in October 2024, almost everyone who responded said that hashtags were active/clickable and working as expected. Any hashtags that looked like […]

How to promote more than one business on LinkedIn

I’m often asked how to use LinkedIn to promote multiple businesses or activities at the same time. It’s a tough one because, as I say in Content DNA, it’s best to be known for only ONE thing. To make things harder, you might want to promote a second line of business on the side, perhaps because […]

LinkedIn dictionary

LinkedIn doesn’t seem to have a dictionary or glossary, so I made my own entirely unofficial one. There are 143 definitions below, so you’ll need two coffees to get through this. Sorry. What have I missed? Please message me on LinkedIn.(It’s free even if we’re not connected.) 1st-level connections 2nd-level connections 3rd-level connections 3rd-party tools/extensions […]

LinkedIn starter guide

How to improve your LinkedIn profile. This short guide covers basics of producing the best LinkedIn profile, building your presence on the platform and using the search field to look for good leads. For my best thinking on doing the right things on LinkedIn, check out my LinkedIn course. For ongoing support with LinkedIn best […]

LinkedIn “see more” breakpoints on posts

Here’s some updated info for how LinkedIn shows post previews in late 2024. Posts are often too long to be shown in full, so LinkedIn saves space in the feed by showing a preview of the content, with a “…⁠more” link that leads to the full post when clicked. Knowing where this link appears can […]

LinkedIn links in posts or comments

If you want to point your LinkedIn readers to an external resource on the web, what’s the best way to include a link? This piece sets out some pros and cons of how to share links in shortform LinkedIn posts. Introduction Pros and cons of links in comments Pros and cons of links in posts […]

LinkedIn character limits

Here are some LinkedIn character limits for common fields on the platform. Don’t feel you need to fill all the space: your content should be only as long as is needed to convey your message. Posts. 3000 characters. The old limit used to be 1300 characters. Comments. 1250 characters. The old limit used to be […]

LinkedIn native post scheduling

Native LinkedIn post scheduling rolled out to me on Friday 18 November 2022. I can now schedule shortform LinkedIn posts to go out in future without needing to use third-party tools. At last! We can tag people and companies in scheduled LinkedIn posts. I used the scheduling feature to announce the rollout: see scheduled post […]

Give feedback to LinkedIn

Use the Creator Product Feedback form to give LinkedIn a piece of your mind about unexpected or unwanted changes, or if you have any ideas for how to improve the platform. Sadly, LinkedIn never respond to feedback submitted via this form. For direct help from LinkedIn’s support department, see my blog on how to get […]