How to personalise LinkedIn mobile invitations
In my November 2020 experiment, 71% of LinkedIn invitations I received arrived without a note. This is a missed opportunity to make a good impression. Common questions that run through my mind when people don’t send a note with their invitation: Why does the other person want to connect? Are they just playing a numbers […]
LinkedIn view counts explained
Not all LinkedIn views are equal. On LinkedIn, not all views count the same way. Let’s look at how they differ and what sort of views really matter. My current view stats are shown below. You’ll have to read the rest of the post to understand the differences!
How to post documents on LinkedIn
How to add Word, PowerPoint and PDF documents to your LinkedIn posts. Document posts (sometimes incorrectly referred to as carousels or sliders) perform really well for me on LinkedIn. Check out the bottom row of my latest stats here: Here’s how to add a document to a LinkedIn post. LinkedIn document posts can contain PDFs, […]
In defence of LinkedIn articles
As discussed in LinkedIn view counts explained, articles typically receive the lowest view counts of any type of content on LinkedIn. But while shortform posts are great at getting you visibility, longform articles are great for building authority. People who know their stuff are able to go into length in their articles. That showcases their […]
LinkedIn Premium
Should I pay for LinkedIn Premium? UPDATE: See my latest LinkedIn Premium review, published in December 2024. Until doing this April 2021 experiment, I’d never paid a penny for my LinkedIn account. I managed to reach 33K followers on my free LinkedIn account but I wanted to test Business Premium to see whether it was […]
Daily video experiment
I wanted to see what would happen when doing only one type of content for a whole month on LinkedIn. So, during March 2021, I posted a native video on LinkedIn each day. Here’s what happened. Introduction Results Creating the videos Non-video content during the experiment Let’s wrap up Introduction. My hypothesis was that people […]
Unfollowing people on LinkedIn
I follow fewer than 300 people on LinkedIn despite having many thousands of connections. This means my feed is relevant and my experience of LinkedIn is all the better for it. You can do the same and here’s how. Follow the 3 Es Unfollowed people won’t generate notifications The Mute feature Refollowing people Let’s wrap […]
Delayed engagement experiment
My February 2021 experiment tested whether delaying replies to comments for the first 3 hours after publishing my LinkedIn posts would have a negative impact on the visibility and engagement on those posts. Introduction The experiment Let’s wrap up Introduction. It’s often said that you need to be around to reply to early engagement on […]
B2C examples on LinkedIn
Yes, B2C businesses can and do thrive on LinkedIn. I’m often asked whether business-to-consumer (B2C) businesses can get the same value from being on LinkedIn as business-to-business (B2B) businesses do. I’m convinced the answer is YES. LinkedIn is the world’s best business platform for conversational marketing. Any business can succeed there. To show that B2C […]
LinkedIn weekend posting
When is the best time to post on LinkedIn? I’m often asked what days of the week and times are best to post on LinkedIn. I’ve found that weekends work well for me, so I decided to ask my audience how active they were on LinkedIn on weekends. Here are the results of my December […]
LinkedIn connect experiment
Since October 2018, all non-connections of mine have seen the Follow button when visiting my LinkedIn profile. This has led to excellent growth in my follower count. I’ve talked about this before in my followers versus connections article. I wanted to see what happened if I were to switch back to Connect mode for a […]
LinkedIn company pages
They suck but you probably still need one. Should you create a LinkedIn a company page? And if you do, should you post from your company page or from your own personal feed? Get to the point. LinkedIn company pages have limited value. Yes, you should have one – but do almost all of your […]
LinkedIn: testing links in posts
My number one LinkedIn tip for the longest time has been not to share links directly in LinkedIn posts. But now things have changed. Introduction The data: testing links in posts How do these figures differ from before? Updated stats for January 2021 to August 2021 Why did this change happen? The new CEO theory […]
LinkedIn polls
Create a poll. Learn how your LinkedIn audience thinks. LinkedIn introduced the ability to add polls to posts in May 2020. LinkedIn polls can be useful for gathering quick feedback without everyone having to comment with their answers. Basic LinkedIn poll info How to create a LinkedIn poll Thoughts on LinkedIn polls Let’s wrap up […]
LinkedIn headlines: bravery badge
In Content DNA, my book about finding the right “shape” to your personal brand, I talk about an element of social media headlines that is often overlooked by my clients. It’s the third and final part of my “interesting, informative, intriguing” formula for social media headlines – and I call it a bravery badge. What is […]
How to share links on LinkedIn
How to include links on LinkedIn posts without being penalised by the algorithm. Hold on a second! The method below has worked well for me since 2018. BUT … LinkedIn changed their algorithm some time between May and June 2020. My testing and feedback from others suggests strongly that links in posts are NOT currently […]
How to improve LinkedIn engagement
Quick tips to multiply your profile and post views on LinkedIn. The actionable advice here has helped my LinkedIn profile views and engagement to increase massively since the start of 2017.
LinkedIn article tips
Top tips for getting your long-form content right on LinkedIn. Here are my best tips on getting your LinkedIn articles right. For more context, check out my interview with Mark Williams on the Linkedinformed podcast, episode 252. Briefly, why bother with articles? Because they’re a great way to demonstrate your authority. Normal posts in the […]
LinkedIn advanced tips
20+ advanced LinkedIn tips for non-newbies. You’ve read all the basic advice about using LinkedIn. You know you need to fill out your profile, write an engaging headline and add a good-quality headshot. Blah blah blah. Now you want to move on and see some more advanced tips for using LinkedIn. You’re in the right […]
Blog posts vs LinkedIn articles
Is it better to create a blog post or a LinkedIn article? A lot of my copywriting clients aren’t sure whether their content ought to be published on their blog or on LinkedIn. Let’s take a quick look at the pros and cons. Plus, I’ll show you my recommended publishing process.