Content DNA – Chapter 9 – Define your brand values
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 11 – Be the same shape everywhere
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 16 – Meeting people in person
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 7 – My Content DNA
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 23 – What to write about and how to find content ideas
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 27 – How to write good content
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 32 – Let’s wrap up
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 12 – Social media bad practice
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 15 – Not everyone will like you
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 13 – Create a manifesto
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 20 – Referrals: the value of your network
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 21 – Pen portraits: your ideal customer
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 3 – My relentlessly helpful story
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 1
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 30 – Promote your content
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 29 – Repurpose and republish
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 28 – How to edit your own writing
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 2 – What is Content DNA?
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 18 – Pattern interrupts
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.
Content DNA – Chapter 5 – Be known for one thing
This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.