Content DNA – Chapter 18 – Pattern interrupts

The relentlessly helpful® blog by John Espirian

21 April 2020
Content DNA

Whoever can surprise well must conquer.

John Paul Jones

Get to the point

Consistency is good. We don’t have enough of it in our businesses. But leave space for surprise and delight. A splash of pink goes well with all that white paint.

Although I think consistency is a good thing and that our businesses all need more of it, there’s probably some danger in being remorselessly uniform and entirely predictable. If you really operated in a completely cookie-cutter fashion, your people would all sound identical and devoid of any individuality. It’s the equivalent of turning your business into a vending machine, and that doesn’t feel right.

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John Espirian

I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA

I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

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