Whoever can surprise well must conquer.
John Paul Jones
Get to the point
Consistency is good. We don’t have enough of it in our businesses. But leave space for surprise and delight. A splash of pink goes well with all that white paint.
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Although I think consistency is a good thing and that our businesses all need more of it, there’s probably some danger in being remorselessly uniform and entirely predictable. If you really operated in a completely cookie-cutter fashion, your people would all sound identical and devoid of any individuality. It’s the equivalent of turning your business into a vending machine, and that doesn’t feel right.
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