Content DNA – Chapter 1

The relentlessly helpful® blog by John Espirian

22 April 2020
Content DNA

A rising tide lifts all boats.

– Fishing proverb

Get to the point

Each chapter starts with the main takeaway. If you’re busy or need something to jog your memory, this is where to look.

No one reads the intro anyway so let’s get on with it, shall we?

This book’s for you if you’re a business owner who wants better control over your brand identity and marketing, so that you can be noticed, remembered and preferred in your industry. Even if you hire someone else to implement the tactics to make this happen, you’ll understand the underlying lessons involved.

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John Espirian

I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA

I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

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