Content DNA – Chapter 21 – Pen portraits: your ideal customer

The relentlessly helpful® blog by John Espirian

22 April 2020
Content DNA

Personas are characters in your business story.

Vicki O’Neill

Get to the point

Write down a detailed summary of who your ideal client is. All of your content and everything your business does will be in service of this imagined person.

One of the basics of marketing your business is to have a keen understanding of who your customer is, so that you can get to grips with what they want and how your product or service would be relevant in solving whatever problems they have.

At first blush, it’s obvious that your business would be set up to serve the needs of your customers, and that to do anything else would mean putting your business at risk. After all, as management legend Peter Drucker once said, “The purpose of business is to create and keep a customer.”

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John Espirian

I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA

I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

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