Get to the point

Write down a detailed summary of who your ideal client is. All of your content and everything your business does will be in service of this imagined person.

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One of the basics of marketing your business is to have a keen understanding of who your customer is, so that you can get to grips with what they want and how your product or service would be relevant in solving whatever problems they have.

At first blush, it’s obvious that your business would be set up to serve the needs of your customers, and that to do anything else would mean putting your business at risk. After all, as management legend Peter Drucker once said, “The purpose of business is to create and keep a customer.”