Content DNA – Chapter 7 – My Content DNA

The relentlessly helpful blog

23 April 2020

Content DNA

The world will ask you who you are, and if you don’t know, the world will tell you.

Carl Jung

Get to the point

I use my four Content DNA building blocks in all my content. This is what defines my shape and helps to make my stuff memorable (I hope). The building blocks are tied together with an anchor value.

My Content DNA is made of four building blocks (plus an anchor value – we’ll get to that in a moment):

  • Teacher not preacher
  • Cheeky geek
  • Attitude of gratitude
  • Relentlessly helpful
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John Espirian

I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA

I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

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