There is no greatness where there is no simplicity, goodness and truth.
Leo Tolstoy
Get to the point
Make consistency and congruence the foundation for everything you do. Start now.
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In school, we learn to build our writing towards the big conclusion. I’ve written for the web for so long that it’s now ingrained in me to deliver the value upfront, with the impatient reader in mind. So, let’s keep it short and sweet.
Think about the handful of building blocks that make up your true Content DNA. What are the authentic and differentiated values that give your brand its shape? What does your stencil really look like?
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