Content DNA – Chapter 32 – Let’s wrap up

The relentlessly helpful® blog by John Espirian

22 April 2020
Content DNA

There is no greatness where there is no simplicity, goodness and truth.

Leo Tolstoy

Get to the point

Make consistency and congruence the foundation for everything you do. Start now.

In school, we learn to build our writing towards the big conclusion. I’ve written for the web for so long that it’s now ingrained in me to deliver the value upfront, with the impatient reader in mind. So, let’s keep it short and sweet.

Think about the handful of building blocks that make up your true Content DNA. What are the authentic and differentiated values that give your brand its shape? What does your stencil really look like?

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John Espirian

I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA

I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

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