Content DNA – Chapter 28 – How to edit your own writing

The relentlessly helpful® blog by John Espirian

22 April 2020
Content DNA

I’m all for the scissors. I believe more in the scissors than I do in the pencil.

Truman Capote

Get to the point

Errors in your text will ruin your credibility, especially when they occur in strategically important places such as in headlines. You never know who might not become a customer because of poor perceptions about your standards.

Just as sloppy design puts us off, so does sloppy text. Effective writing comes from effective editing – it’s like chiselling a statue out of the marble. You risk losing credibility if you don’t bother with the editing stage. As your business grows, errors in your text pose a greater risk to that credibility.

If you think loose editorial standards don’t matter too much, check out the words of Matt Cutts, former head of the webspam team at Google:

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John Espirian

I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA

I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

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