Content DNA – Chapter 15 – Not everyone will like you

The relentlessly helpful blog

22 April 2020

Content DNA

If people are not going to like you it needs to be because of who you are not because of who you are trying to be.

Vicki O’Neill

Get to the point

Our marketing should be magnetic: it should attract but also repel. If we have interesting opinions and if we stand for something, not everyone will buy into that – and that’s perfectly fine.

If you’re a people-pleaser like me, this chapter title is a nightmare. I was raised to serve others and to seek approval from them. That meant doing what I could to help people and to get them to like me through doing that. Not offending people and not complaining were big parts of that. I’d be annoyed or upset if people didn’t like me.

Here’s the problem: if you try to please everyone, you won’t make a strong impression on anyone. Being a chameleon or a doormat isn’t the path to being remembered or respected.

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John Espirian

I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA

I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

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