Content DNA – Chapter 15 – Not everyone will like you

The relentlessly helpful® blog by John Espirian

22 April 2020
Content DNA

If people are not going to like you it needs to be because of who you are not because of who you are trying to be.

Vicki O’Neill

Get to the point

Our marketing should be magnetic: it should attract but also repel. If we have interesting opinions and if we stand for something, not everyone will buy into that – and that’s perfectly fine.

If you’re a people-pleaser like me, this chapter title is a nightmare. I was raised to serve others and to seek approval from them. That meant doing what I could to help people and to get them to like me through doing that. Not offending people and not complaining were big parts of that. I’d be annoyed or upset if people didn’t like me.

Here’s the problem: if you try to please everyone, you won’t make a strong impression on anyone. Being a chameleon or a doormat isn’t the path to being remembered or respected.

The rest of this post is only for Espresso+ Members.


Members Only

This content is restricted to Espresso+ Members. Join now to read on

Join yearly to get 12 months for the price of 10 – or join monthly.

Be part of Espresso+

The community for freelancers & small business owners.

119 recommendations
for John

John Espirian

I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA

I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

Follow me on

Share on
social media