Get to the point
Our marketing should be magnetic: it should attract but also repel. If we have interesting opinions and if we stand for something, not everyone will buy into that – and that’s perfectly fine.
If you’re a people-pleaser like me, this chapter title is a nightmare. I was raised to serve others and to seek approval from them. That meant doing what I could to help people and to get them to like me through doing that. Not offending people and not complaining were big parts of that. I’d be annoyed or upset if people didn’t like me.
Here’s the problem: if you try to please everyone, you won’t make a strong impression on anyone. Being a chameleon or a doormat isn’t the path to being remembered or respected.The rest of this post is only for Espresso+ Members.