Talk at CMA Live 2017 conference
Mark Schaefer: How are you fighting to be superior and create that emotional connection in a world with a lot of options?
John Espirian: Relentlessly helpful content.
Get to the point
Your brand identity is like the hook of a great song. Get it right and people will echo it back to you.
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Being “relentlessly helpful” is at the core of my personal brand. How I stumbled on that label was pure luck. Part of my motivation for writing this book is so that you don’t need to rely on similar good fortune.
“Helping your ideas grow.”
Back in early 2017, that was my tagline. It was bloody awful.
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