Get to the point

Focus on one main product or service, one main content creation channel and one main social media channel.

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Have you ever been victim of Shiny Red Ball syndrome? It’s where something new and apparently interesting comes along and sweeps your attention away from whatever it is you were doing before. It’s affected me in the past. It’s probably messed with you, too.

Putting a memorable shape into the world means keeping things simple, not trying to do and be too many different things. Your social media presence is a case in point. It’s so easy to get excited about the possibility of reaching potential customers that you steam ahead and try to be everywhere.