Content DNA – Chapter 5 – Be known for one thing

The relentlessly helpful blog

21 April 2020

Content DNA


Be relevant, consistent and superior.

Mark Schaefer

Get to the point

Focus on one main product or service, one main content creation channel and one main social media channel.

Have you ever been victim of Shiny Red Ball syndrome? It’s where something new and apparently interesting comes along and sweeps your attention away from whatever it is you were doing before. It’s affected me in the past. It’s probably messed with you, too.

Putting a memorable shape into the world means keeping things simple, not trying to do and be too many different things. Your social media presence is a case in point. It’s so easy to get excited about the possibility of reaching potential customers that you steam ahead and try to be everywhere.

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John Espirian

I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA

I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

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