Content DNA – Chapter 23 – What to write about and how to find content ideas

The relentlessly helpful blog

22 April 2020

Content DNA

No matter what people tell you, words and ideas can change the world.

Robin Williams

Get to the point

You should never run out of content ideas if you know your customers well enough. Think about the real questions they ask and how you could answer them at scale.

There’s an old saying that goes, “If you want to understand something, try to teach it.” If you want your core business offering to improve, create content about it. But what content should you create? This is the question I hear most often from people who are struggling to get started.

For me, this comes back to understanding your customers well enough. If you have a sharp idea of who your Tony or Tina is, you should know what their headaches are. You should also understand how your product or service can make their life better.

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John Espirian

I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA

I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

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