Content DNA – Chapter 29 – Repurpose and republish

The relentlessly helpful® blog by John Espirian

22 April 2020
Content DNA

Advertising is temporary but content is forever.

Andy Crestodina

Get to the point

Get the best of the creative effort needed to create each piece of content. Repurpose and republish your source material in different formats and locations to make that content work harder for you.

Your website is your home base. It’s the only corner of the publicly viewable internet that you can control. Social media and other platforms may come and go, but your website will always be there for as long as you choose to maintain it. That’s why posting your business content there is always the best place to start.

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John Espirian

I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA

I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

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