Content DNA – Chapter 16 – Meeting people in person

The relentlessly helpful blog

23 April 2020

Content DNA

Always be a first rate version of yourself and not a second rate version of someone else.

Judy Garland

Get to the point

Make your online persona match your offline one, and vice versa. Being a social chameleon may have given your ancestors an evolutionary advantage. That doesn’t need to restrict who you are now. Be unapologetically you.

Isn’t it great when you meet someone in person and they’re exactly the same as they are behind a computer screen? You can relax and enjoy their company because you know what to expect.

But then there are the let-downs – the times when a person you thought was pretty cool online actually turns out to be a grade A douche canoe.

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John Espirian

I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA

I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

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