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Stick around if you want:

✅ Writing and editing tips
✅ How-to content
✅ Social media tactics
✅ Content marketing advice

Look elsewhere if you want:

❌ Fluff and nonsense
❌ Popups and sales pitches
❌ Boring, grey walls of text
❌ Spam and other soul-destroying things

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How to share links on LinkedIn

How to share links on LinkedIn

If you place a link in a LinkedIn post, your post probably won’t be seen by most of your connections and followers.

LinkedIn’s algorithm treats external links in posts like they’re Kryptonite.

This is bad news if you’ve got web content to share.

But there’s always a workaround …

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Blog republishing strategy

Blog republishing strategy

This post shows how articles on your website can be legitimately republished on LinkedIn and Medium. It means your content does double or triple duty to improve the exposure of your business – without any duplicate content penalties.
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5-minute branding

5-minute branding

Putting a consistent ‘voice’ into your writing is an essential step to having a memorable online presence.

This 5-minute practical exercise will help you get there. Ready to improve your writing?

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How do I get freelance copywriting work?

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One of the commonest questions I’m asked is: How do I get copywriting work?

Fed up of trotting out the same old responses, I wrote this article. I hope it helps a few of you newbie copywriters to get started.

If you become rich and famous, send me a postcard from your yacht, OK? 🛳
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Document content formats: pros and cons

Document content formats: pros and cons

There are loads of document content formats out there. How do you decide which content format is right for you? Can’t we just do it all in Word?

My clients are often unsure about which document format they should use for their content. It’s one of the first things I ask them to think about when I send them my copywriting briefing questions.

Let’s look at the pros and cons of 4 of the most popular types of content format: HTML, PDF, Word and PowerPoint.

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LinkedIn: how to improve engagement in 2018

LinkedIn improve engagement 2018

My LinkedIn profile views and engagement on posts have increased by more than 800% in the past 12 months.

I’m not a LinkedIn trainer or a LinkedIn expert. I don’t even have a LinkedIn Premium account. But what I do have is a desire to learn the science of social media and to share what I find out.

I’m confident that you can improve your use of LinkedIn, so I’ve put together my best advice for increasing your engagement on LinkedIn in 2018.
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Write like a weightlifter

Write like a weightlifter

Why is good web copywriting like a weightlifter? It sounds like the setup for a rubbish punchline. But you’re not here for comedy (I hope).

No, I’m going to explain by making some comparisons.

It’s time to give flabby writing a punch in the guts.

Web copywriting is like a weightlifter because …

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Social media bad practice

Bad social media practice

I love social media. It’s a great connector of people and a fab way to find new leads for your business. I’ve been an avid fan of LinkedIn and Twitter for the past few years and have learned enough to use the platforms to promote my technical copywriting services.

Unfortunately, it’s all too common to see some bad social media behaviours.

I’m not talking about the obvious stuff such as being racist, sexist or generally loathsome. (You don’t need a blog post to tell you that these are bad things. Behind every profile photo is a real human being. Act accordingly.)

No, this post is more of a mini rant about the logistics of your interactions with your followers and connections.

Here are 8 examples of things you should avoid doing on social media.

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How marketing communities can help businesses grow

How marketing communities can help businesses grow

Do you feel lost in the sea of advice about how to promote your business? How do you know that you’re doing the right things to market yourself online?

These were a couple of the questions I asked myself in 2016 when I was thinking about how to take my business to the next level.

Since that time, I have:

This post is about how two marketing communities have helped me succeed.
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