Recommended copywriters & content writers
Hire a copywriter or content writer. I’m now focusing on my LinkedIn consultancy work and my Espresso+ community for small business owners, which means I no longer take on copywriting projects (unless you’re Liverpool Football Club, in which case I love you and will work for you for free). Check out my list of recommended […]
LinkedIn starter guide
How to improve your LinkedIn profile. This short guide covers basics of producing the best LinkedIn profile, building your presence on the platform and using the search field to look for good leads. For my best thinking on doing the right things on LinkedIn, check out my LinkedIn course. For ongoing support with LinkedIn best […]
How to create a branded hashtag
Create your own terms to support your personal brand. Do you have your own branded hashtag? It could help your business stand out and provides an easy way for followers to spread the word about you. I use branded hashtags to give labels to some of my content on social media. You can do the […]
How you can help me
I help non-meanies with lots of queries about LinkedIn, personal branding and online visibility. If I’ve helped you and you wish to reciprocate, here’s how. These would be amazing. Join Espresso+ my membership community Buy an UpLift Live conference ticket Book a consultation Buy my LinkedIn course These would be pretty cool, too. Share my […]
LinkedIn creator mode
“Creator mode” is a set of LinkedIn profile features launched in March 2021, to support content creators. It’s a single option to enable but results in a few changes being applied to your profile. “Over 11 million members have turned on LinkedIn creator mode since its launch in March of 2021.” Source: LinkedIn Ads blog, […]
LinkedIn: followers versus connections
What is the difference between a LinkedIn follower and a connection? This clip from my LinkedIn Sofa series explains what a LinkedIn follower is and how that differs from a LinkedIn connection:
Podcasting mistakes
This was prompted by a popular LinkedIn post on mistakes by podcasters and their guests. Introduction False promises Lack of research Boring questions Not listening Laughing at your own jokes Self promotion Misunderstanding the knowledge of the listener Not giving credit where it’s due Going off topic Poor show notes Too many ads No episode […]
LinkedIn shares don’t work
Comment & react instead: it’s much better for LinkedIn engagement. Most people think that using LinkedIn’s Share button is a good way to spread the word about posts they like or find useful. But LinkedIn shares don’t receive many views. In fact, sharing a LinkedIn post is about the worst way for you to help […]
How to be a good podcast guest
In 2019, I remember aiming to be a guest on 12 podcasts. I’ve now done 60 guest podcast appearances. Here are my best tips for how to be a good podcast guest. Follow this advice to stand the best chance of getting a podcast host’s attention and becoming a great guest for their audio or […]
How to record LinkedIn post stats
Log your LinkedIn post analytics to help you do more of what works. Do text posts work best for you? Do you get more comments from video posts? What are your most popular posts? It’s important to know what works on LinkedIn so that you can post content that’s effective for your audience. This post […]
LinkedIn voice notes
I’ve loved sending and receiving LinkedIn voice notes since they debuted in July 2018. Here’s why you might want to give them a whirl. Introduction What LinkedIn voice notes look like Voice note limits When to send voice notes Sending voice notes to non-connections Voice note downsides? Voice note glitches that LinkedIn ought to fix […]
A sample blog template
I’ve created this for Ella Orr, who asked in the Espresso+ community about how best to structure a blog post. Start with a hero image, like the one above. I’ve created a template in Snagit, but you can use Canva if that’s easier. Take time to get the headline right. It should be clear and […]
How long does it take to write a blog post?
How much time does it take to write a blog post? Some people seem to rattle off content in minutes. Other people agonise over it for weeks. So, what’s the truth? How long does writing a blog post take? Let’s look at some stats.
LinkedIn link click experiment
Research at the end of 2021 by Richard van der Blom suggested that the best place to share external links on LinkedIn was directly within the body of shortform posts. So, I decided to do a short experiment in November and December 2021 to find out how many times links in my posts were actually […]
LinkedIn post anatomy
This post is my step-by-step formula for writing my short-form LinkedIn posts. I do this below by chunking up a real sample LinkedIn post. Listen to this advice shared in the May 2020 edition of the LinkedIn Sofa, part of the You Are The Media podcast: Headline Body content Subheadings Lists and emojis Links Tagging […]
LinkedIn commenting tips
Writing substantial comments is the best way to boost your visibility on LinkedIn. This article will give you tips to leave comments that help you get noticed, remembered and preferred. Top 10 LinkedIn commenting tips Annotated example LinkedIn comments Advanced LinkedIn comment tips Let’s wrap up Top 10 LinkedIn commenting tips. Here are some commenting […]
Video Reply Day
On 10 June 2021, I tried an experimental LinkedIn post where I offered to reply with a video to all questions in the comments. Here are all 40 questions and my video responses, along with some useful additional resources. (I normally add captions to all my videos. These were intended as quick replies and so […]
How to personalise LinkedIn mobile invitations
In my November 2020 experiment, 71% of LinkedIn invitations I received arrived without a note. This is a missed opportunity to make a good impression. Common questions that run through my mind when people don’t send a note with their invitation: Why does the other person want to connect? Are they just playing a numbers […]
LinkedIn view counts explained
Not all LinkedIn views are equal. On LinkedIn, not all views count the same way. Let’s look at how they differ and what sort of views really matter. My current view stats are shown below. You’ll have to read the rest of the post to understand the differences!
How to post documents on LinkedIn
How to add Word, PowerPoint and PDF documents to your LinkedIn posts. Document posts (sometimes incorrectly referred to as carousels or sliders) perform really well for me on LinkedIn. Check out the bottom row of my latest stats here: Here’s how to add a document to a LinkedIn post. LinkedIn document posts can contain PDFs, […]