Stick around if you want:

✅ Writing and editing tips
✅ How-to content
✅ Social media tactics
✅ Content marketing advice

Look elsewhere if you want:

❌ Fluff and nonsense
❌ Popups and sales pitches
❌ Boring, grey walls of text
❌ Spam and other soul-destroying things

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LinkedIn: how to improve engagement in 2018

LinkedIn improve engagement 2018

My LinkedIn profile views and engagement on posts have increased by more than 800% in the past 12 months.

I’m not a LinkedIn trainer or a LinkedIn expert. I don’t even have a LinkedIn Premium account. But what I do have is a desire to learn the science of social media and to share what I find out.

I’m confident that you can improve your use of LinkedIn, so I’ve put together my best advice for increasing your engagement on LinkedIn in 2018.
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Write like a weightlifter

Write like a weightlifter

Why is good web copywriting like a weightlifter? It sounds like the setup for a rubbish punchline. But you’re not here for comedy (I hope).

No, I’m going to explain by making some comparisons.

It’s time to give flabby writing a punch in the guts.

Web copywriting is like a weightlifter because …

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Social media bad practice

Bad social media practice

I love social media. It’s a great connector of people and a fab way to find new leads for your business. I’ve been an avid fan of LinkedIn and Twitter for the past few years and have learned enough to use the platforms to promote my technical copywriting services.

Unfortunately, it’s all too common to see some bad social media behaviours.

I’m not talking about the obvious stuff such as being racist, sexist or generally loathsome. (You don’t need a blog post to tell you that these are bad things. Behind every profile photo is a real human being. Act accordingly.)

No, this post is more of a mini rant about the logistics of your interactions with your followers and connections.

Here are 8 examples of things you should avoid doing on social media.

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How marketing communities can help businesses grow

How marketing communities can help businesses grow

Do you feel lost in the sea of advice about how to promote your business? How do you know that you’re doing the right things to market yourself online?

These were a couple of the questions I asked myself in 2016 when I was thinking about how to take my business to the next level.

Since that time, I have:

This post is about how two marketing communities have helped me succeed.
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Twitter search advanced guide 2018

Twitter search advanced guide 2018

Whether you’re researching blog ideas, looking for work or just trying to find out what’s going on near you, the advanced features of Twitter search will help you find the content you need.

This post contains tips and filters for getting the best from Twitter search. All the details are below, but if you just need a quick reference list of available filters, here it is:

Twitter search filter Search results
filter:news tweets containing news
filter:links tweets containing links
filter:images tweets containing images
filter:videos tweets containing videos
filter:periscope tweets containing Periscope videos
filter:retweets classic RT retweets or quote tweets
filter:nativeretweets retweets via the retweet button
filter:safe tweets excluding adult content
filter:verified tweets from verified accounts

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7 ways to increase web traffic in 2018

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My website traffic has grown 2.5x in the past year.

More website traffic often means more interest in your products and services. If you want to boost your business in 2018, getting more people to look at your site is one of the goals to aim for. But how?

This post lists 7 reasons for this growth. See how they can help you improve your web presence.

Espirian page view stats 2012–2017

My page view stats 2012–2017

Year Posts Page views
2012 0 1171
2013 0 1194
2014 15 4422
2015 10 5822
2016 37 21,838
2017 49 53,580

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LinkedIn advanced tips

LinkedIn advanced tips

You’ve read all the basic advice about using LinkedIn. You know you need to fill out your profile, write an engaging headline and add a good-quality headshot. Blah blah blah.

Now you want to move on and see some more practical tips for using LinkedIn. Good, you’re in the right place 👍🏻

Check out some of the most popular how-to posts from my LinkedIn feed.

🆓 Bonus
All of these tips work on the free version of LinkedIn.

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My favourite business podcasts

My favourite business podcasts

I love podcasts. Their audio format means I can consume interesting content while I’m out walking or when cooking. Blog posts and videos are great but nothing lets you learn while multitasking in the same way that podcasts do.

Here are some of my favourite business podcasts about marketing your business, writing well and using social media. Ready?

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LinkedIn ad campaigns – an experiment

LinkedIn ad campaigns

Have you ever advertised on LinkedIn? I hadn’t until recently. But I’m an avid user of LinkedIn and thought it was worth a try.

This post includes my personal data and thoughts on the process of advertising on LinkedIn.

Summary for busy people
In October 2017, I spent $340.22 on LinkedIn ads and got 68 people to view my website.

Compare this with ~3500 visits per month from people finding my site via social media and Google.

I don’t think LinkedIn ads are for me.

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