Copywriting rates

Copywriting rates survey results

Here’s a quick look at some results from the Professional Copywriters’ Network’s survey results since 2016.

Average day rate for copywriting

I quote a day rate (currently £395) on my Pricing page as a guide, but my preference is to provide a flat project fee.

Don’t forget that good quality writing can be hugely valuable to your business. Pay your copywriter what they’re worth.

Year Day rate
2018 £342
2017 £339
2016 £337

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Average annual earnings for freelance copywriters

The typical freelance copywriter earns a decent salary but isn’t swimming in cash.

Year Annual earnings
2018 £45,757
2017 £36,012
2016 £39,883

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Preferred pricing models

Most copywriters prefer flat project fees. This is also my preferred pricing model. Learn more about pricing models

Year Flat fee Per day/hour Per word
2018 63% 36% 1%
2017 58% 41% 1%
2016 55% 43% 2%

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Full PCN survey results

Download past PCN surveys here:

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More about copywriting prices

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Who wrote this?

John Espirian freelance technical copywriter

John Espirian – the relentlessly helpful technical copywriter

I write B2B web content, blogs, user guides and case studies – all aimed at explaining how your products, services and processes work. I also offer LinkedIn profile critiquing and rewriting.

I work from home in Newport, South Wales and support the (formerly) mighty Liverpool FC 🔴⚽️