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Here are some results from the ProCopywriters survey since 2016.

Average day rate for copywriting.

I quote a day rate (currently £500) on my Pricing page as a guide, but my preference is to provide a flat project fee.

Good quality writing is hugely valuable. Pay your copywriter what they’re worth.

YearDay rate
2020£379
2019£349
2018£342
2017£339
2016£337

Average annual earnings for freelance copywriters.

The typical freelance copywriter earns a decent salary but isn’t swimming in cash.

YearAnnual earnings
2020£42,792
2019£37,585
2018£45,757
2017£36,012
2016£39,883

Preferred pricing models.

Most copywriters prefer flat project fees. This is also my preferred pricing model. Learn more about pricing models

YearFlat feePer day/hourPer word
202062%35%3%
201959%40%1%
201863%36%1%
201758%41%1%
201655%43%2%

Gender pay gap for copywriting.

This is the reported gender pay gap for freelance copywriters. Not very cool, especially as most of the best copywriters I know are women, though the gap is narrowing at last.

YearMenWomenGap
2020£44,081£42,2654%
2019£44,876£34,31030%
2018£52,055£41,24821%
2017£48,564£34,80328%
2016£44,753£34,86522%

Full PCN survey results.

Download past PCN surveys here:

More about copywriting prices.

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John Espirian

John Espirian

I write the words that go on B2B websites. I also offer LinkedIn consultancy and profile reviews.

My book is Content DNA.

Espresso: digital caffeine by email.

Regular tips to improve your web content & LinkedIn presence.
Always under 200 words.

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