Copywriting rates

Copywriting rates survey results

Here’s a quick look at some results from the Professional Copywriters’ Network’s survey results since 2016.

Average day rate for copywriting

I quote a day rate (currently £425) on my Pricing page as a guide, but my preference is to provide a flat project fee.

Don’t forget that good quality writing can be hugely valuable to your business. Pay your copywriter what they’re worth.

Year Day rate
2019 £349
2018 £342
2017 £339
2016 £337

⬆️ Back to top

Average annual earnings for freelance copywriters

The typical freelance copywriter earns a decent salary but isn’t swimming in cash.

Year Annual earnings
2019 £37,585
2018 £45,757
2017 £36,012
2016 £39,883

⬆️ Back to top

Preferred pricing models

Most copywriters prefer flat project fees. This is also my preferred pricing model. Learn more about pricing models

Year Flat fee Per day/hour Per word
2019 59% 40% 1%
2018 63% 36% 1%
2017 58% 41% 1%
2016 55% 43% 2%

⬆️ Back to top

Gender pay gap for copywriting

This is the reported gender pay gap for freelance copywriters. Not very cool, especially as most of the best copywriters I know are women.

Year Men Women Gap
2019 £44,876 £34,310 30%
2018 £52,055 £41,248 21%
2017 £48,564 £34,803 28%
2016 £44,753 £34,865 22%

⬆️ Back to top

Full PCN survey results

Download past PCN surveys here:

⬆️ Back to top

More about copywriting prices

Looking for a writer?

Don't have the time, energy or skill to write web content for your business? I'm your guy.

I've been an independent writing consultant since 2009, working with small and large businesses to write website pages, blogs, case studies and more.

I need writing help

Want relentlessly helpful emails? Join Espresso ☕️

Get tips to improve your writing and web presence.
Short and strong. And zero sales fluff.

💙 907 digital caffeine fans

🍩 No spam or the doughnuts are on me • privacy

Who wrote this?

John Espirian

John Espirian – the relentlessly helpful technical copywriter

I write B2B web content, blogs, user guides and case studies – all aimed at explaining how your products, services and processes work. I also offer LinkedIn profile critiquing and rewriting.

Who cares about the Premier League? The Champions League is ours again! #LFC 🔴⚽️