Here’s a quick look at some results from the Professional Copywriters’ Network’s survey results since 2016.
- Average day rate for copywriting
- Average annual earnings for freelance copywriters
- Preferred pricing models for copywriting
- Gender pay gap for copywriting
- Full PCN survey results
- More about copywriting prices
Average day rate for copywriting
I quote a day rate (currently £500) on my Pricing page as a guide, but my preference is to provide a flat project fee.
Don’t forget that good quality writing can be hugely valuable to your business. Pay your copywriter what they’re worth.
Average annual earnings for freelance copywriters
The typical freelance copywriter earns a decent salary but isn’t swimming in cash.
Preferred pricing models
Most copywriters prefer flat project fees. This is also my preferred pricing model. Learn more about pricing models
|Year||Flat fee||Per day/hour||Per word|
Gender pay gap for copywriting
This is the reported gender pay gap for freelance copywriters. Not very cool, especially as most of the best copywriters I know are women.
Full PCN survey results
Download past PCN surveys here:
More about copywriting prices
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I write the words that go on B2B websites. I also offer LinkedIn consultancy and profile reviews.
My book is Content DNA.