Blog

Stick around if you want:

✅ Writing and editing tips
✅ How-to content
✅ Social media tactics
✅ Content marketing advice

Look elsewhere if you want:

❌ Fluff and nonsense
❌ Popups and sales pitches
❌ Boring, grey walls of text
❌ Spam and other soul-destroying things

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Top tips for event write-ups

Top tips for event write-ups

Putting on an event takes a lot of effort. You have to book a venue, organise presentations, sell tickets – there are loads of things to think about.

One thing a lot of organisers miss out on is investing some effort in writing about the event. This is a valuable activity, because it helps to promote everyone concerned with the event, from the organisers all the way down to the individual delegates.

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Pen portraits – real examples

Pen portraits – real examples

Do you have a pen portrait for your business? That’s a written summary of your ideal customer. I believe that creating one can help you stay on the right track when it comes to producing content for your business.

This post contains some real examples of pen portraits, shared by members of my Espresso ☕ community. Perhaps they’ll inspire you to create your own?

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Payment terms for technical writing

Payment terms for technical writing

How do technical writers invoice for their work? Do you need to pay a deposit? Are Purchase Orders acceptable?

If you’ve never hired a professional writer before, you’ll probably have these things in mind.

They’re the same questions my customers have been asking me since the end of 2009, so I thought I’d set out my approach here.

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Should I accept invitations to connect on LinkedIn?

Should I accept invitations to connect on LinkedIn?

Do you ignore or delete requests to connect on LinkedIn? What if the invitation hasn’t been personalised?

What’s the best approach to handling invitation requests?

I’m no LinkedIn expert but I am a highly active user of the platform, and I know what works for me. In this post, I’ll give you my best advice on dealing with invitation requests.

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What is technical writing?

What is technical writing?

Do you know what technical writing is? It’s not a term most people are familiar with.

📚 Just here for a definition?
Technical writing is written content that educates, informs and explains how products, services and processes work.

Good technical writing conveys factual content in a clear, simple and useful fashion.

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5 ways to think of ideas for your blog

5 ways to think of ideas for your blog
Do you struggle to come up with content ideas for your blog? I’m going to give you 5 ways to get your creative juices flowing.

Despite working in what some see as a boring field (technical writing), I’m creative when writing content that explains how things work. I hunt for simplicity and clarity – that’s as much art as it is science.

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