LinkedIn post anatomy
This post is my step-by-step formula for writing my short-form LinkedIn posts. I do this below by chunking up a real sample LinkedIn post. Listen to this advice shared in the May 2020 edition of the LinkedIn Sofa, part of the You Are The Media podcast: Headline Body content Subheadings Lists and emojis Links Tagging […]
LinkedIn commenting tips
Writing substantial comments is the best way to boost your visibility on LinkedIn. This article will give you tips to leave comments that help you get noticed, remembered and preferred. Top 10 LinkedIn commenting tips Annotated example LinkedIn comments Advanced LinkedIn comment tips Let’s wrap up Top 10 LinkedIn commenting tips. Here are some commenting […]
LinkedIn starter guide
How to improve your LinkedIn profile for 2023. Let’s look at the basics of producing the best LinkedIn profile, building your presence on the platform and using the search field to look for good leads. For my best thinking on doing the right things on LinkedIn, check out my LinkedIn course. MUST READ – new […]
How to promote more than one business on LinkedIn
I’m often asked how to use LinkedIn to promote multiple businesses or activities at the same time. It’s a tough one because, as I say in Content DNA, it’s best to be known for only ONE thing. I have no silver bullet for you but here are some thoughts on how you might go about promoting […]
How I handle LinkedIn invitations
As my LinkedIn network has grown, I’ve changed my approach to accepting invitations to connect. I now reject most invitations I receive, in large part because so many of them arrive without a note. This article sets out how I’m handling invitations as of late 2021. Do you connect with anyone? Connecting with and following […]
LinkedIn recommendations
Recommendations are LinkedIn’s version of written testimonials. Here’s how to give and get them. Introduction What LinkedIn recommendations look like Recommendation proportions: received to given How to give LinkedIn recommendations How to request LinkedIn recommendations Things to note about recommendations Ratings and reviews Let’s wrap up Introduction. LinkedIn recommendations are a way of giving written […]
LinkedIn don’ts
A recent discussion on Clubhouse with #FridayShout member Wanita Z led me to post some “don’ts” about LinkedIn. To contribute to that post, see here. The responses in the comments were enough to suggest that this topic warranted a blog post, so here are lots of craptacular actions to AVOID on LinkedIn. ❌ Salesy posts […]
Video Reply Day
On 10 June 2021, I tried an experimental LinkedIn post where I offered to reply with a video to all questions in the comments. Here are all 40 questions and my video responses, along with some useful additional resources. (I normally add captions to all my videos. These were intended as quick replies and so […]
How to personalise LinkedIn mobile invitations
In my November 2020 experiment, 71% of LinkedIn invitations I received arrived without a note. This is a missed opportunity to make a good impression. Common questions that run through my mind when people don’t send a note with their invitation: Why does the other person want to connect? Are they just playing a numbers […]
LinkedIn view counts explained
Not all LinkedIn views are equal. On LinkedIn, not all views count the same way. Let’s look at how they differ and what sort of views really matter. My current view stats are shown below. You’ll have to read the rest of the post to understand the differences!
How to post documents on LinkedIn
How to add Word, PowerPoint and PDF documents to your LinkedIn posts. Document posts (sometimes incorrectly referred to as carousels or sliders) perform really well for me on LinkedIn. Check out the bottom row of my latest stats here: Here’s how to add a document to a LinkedIn post. LinkedIn document posts can contain PDFs, […]
In defence of LinkedIn articles
As discussed in LinkedIn view counts explained, articles typically receive the lowest view counts of any type of content on LinkedIn. But while shortform posts are great at getting you visibility, longform articles are great for building authority. People who know their stuff are able to go into length in their articles. That showcases their […]
Clubhouse intro
Guidance for Clubhouse newbies. Clubhouse is an audio-only social network. It’s currently in private beta and works on iPhone (and is compatible with iPad) on iOS 13 and above. As of May 2021, a rollout started for Android users. Right now, Android users can’t connect their Twitter and Instagram accounts to their Clubhouse bios. They […]
LinkedIn Premium
Should I pay for LinkedIn Premium? Until doing this April 2021 experiment, I’d never paid a penny for my LinkedIn account. I managed to reach 33K followers on my free LinkedIn account but I wanted to test Business Premium to see whether it was worth the money (£399.90+VAT=£479.88 per year in the UK). How much […]
Daily video experiment
I wanted to see what would happen when doing only one type of content for a whole month on LinkedIn. So, during March 2021, I posted a native video on LinkedIn each day. Here’s what happened. Introduction Results Creating the videos Non-video content during the experiment Let’s wrap up Introduction. My hypothesis was that people […]
Unfollowing people on LinkedIn
I follow fewer than 300 people on LinkedIn despite having many thousands of connections. This means my feed is relevant and my experience of LinkedIn is all the better for it. You can do the same and here’s how. Follow the 3 Es Unfollowed people won’t generate notifications The Mute feature Refollowing people Let’s wrap […]
Lucky Lab Game
Lucky Lab Game was my secret viral marketing experiment that ran from February to March 2021. As part of my move to making all of my content experimental, I thought it would be interesting to try a little test with a secret game that wouldn’t be revealed to players until they agreed to take part […]
Delayed engagement experiment
My February 2021 experiment tested whether delaying replies to comments for the first 3 hours after publishing my LinkedIn posts would have a negative impact on the visibility and engagement on those posts. Introduction The experiment Let’s wrap up Introduction. It’s often said that you need to be around to reply to early engagement on […]
Clubhouse: tips for moderators
This post was inspired by Roy Kowarski and Michael Field‘s Clubhouse room called Ask The Audience: Moderator Crash Course for Beginners, which took place on 7 March 2021. Thanks also to Vanessa Marrama for her contributions. Looking for basic Clubhouse help? See my intro guide. Top tips for Clubhouse moderators. Modding isn’t easy for everyone! […]
LinkedIn audio pronunciation
LinkedIn lets you record up to 10 seconds of audio on your profile to help people pronounce your name correctly. This post shows how it works and some examples of it in action. Introduction How to record an audio pronunciation Audio pronunciation examples Let’s wrap up Introduction. LinkedIn’s audio pronunciation feature is great for people […]