B2C examples on LinkedIn
Yes, B2C businesses can and do thrive on LinkedIn. I’m often asked whether business-to-consumer (B2C) businesses can get the same value from being on LinkedIn as business-to-business (B2B) businesses do. I’m convinced the answer is YES. LinkedIn is the world’s best business platform for conversational marketing. Any business can succeed there. To show that B2C […]
Post Snippets WordPress plugin
How to make your WordPress website more consistent by reusing repeatable blocks of content. If there’s one thing that wastes our time more than anything else, it’s repeating ourselves when we write our content. Whether it’s looking up that list of links you wrote 5 blogs ago or including a set of social media buttons […]
LinkedIn weekend posting
When is the best time to post on LinkedIn? I’m often asked what days of the week and times are best to post on LinkedIn. I’ve found that weekends work well for me, so I decided to ask my audience how active they were on LinkedIn on weekends. Here are the results of my December […]
LinkedIn connect experiment
Since October 2018, all non-connections of mine have seen the Follow button when visiting my LinkedIn profile. This has led to excellent growth in my follower count. I’ve talked about this before in my followers versus connections article. I wanted to see what happened if I were to switch back to Connect mode for a […]
Copywriting rates
Here are some results from the ProCopywriters survey since 2016. Average day rate for copywriting Average annual earnings for freelance copywriters Preferred pricing models for copywriting Gender pay gap for copywriting Full ProCopywriters survey results More about copywriting prices Average day rate for copywriting. I quote a day rate (currently ) on my Pricing page […]
LinkedIn company pages
They suck but you probably still need one. Should you create a LinkedIn a company page? And if you do, should you post from your company page or from your own personal feed? Get to the point. LinkedIn company pages have limited value. Yes, you should have one – but do almost all of your […]
Tips for writing web pages
What information should go where on your website? Here are some of the tips I give to my clients when they hire me to write B2B website content for them. Many websites have several more pages than this, but I wanted to cover the basics of the essential content found on almost all service-based sites. […]
LinkedIn: testing links in posts
My number one LinkedIn tip for the longest time has been not to share links directly in LinkedIn posts. But now things have changed. Introduction The data: testing links in posts How do these figures differ from before? Updated stats for January 2021 to August 2021 Why did this change happen? The new CEO theory […]
How to get freelance copywriting work
Top tips for new freelance copywriters looking for work. I’ve been a freelance copywriter since 2009, and a lot of newbies come to me for advice on how to find copywriting projects. Here’s my best advice for getting your freelance copywriting career up and running. Get to the point. Most of copywriting comes down to […]
Espirian style guide
Preferences for how I write my own stuff. When I write content for my B2B clients, I usually create a style sheet. It’s a Word document I use to record the style preferences that I need to apply to the text I write and edit. I have a style sheet for my own writing. Here […]
How to write good headlines
Improve your headlines to help your content be found. We’re all tired of “clickbait”: where the headline promises something that the rest of the content doesn’t deliver. Here’s how to do better with your headlines. The goodies in this post are taken from chapter 27 (“How to write good content”) in my book, Content DNA. […]
LinkedIn polls
Create a poll. Learn how your LinkedIn audience thinks. LinkedIn introduced the ability to add polls to posts in May 2020. LinkedIn polls can be useful for gathering quick feedback without everyone having to comment with their answers. Basic LinkedIn poll info How to create a LinkedIn poll Thoughts on LinkedIn polls Let’s wrap up […]
LinkedIn headlines: bravery badge
In Content DNA, my book about finding the right “shape” to your personal brand, I talk about an element of social media headlines that is often overlooked by my clients. It’s the third and final part of my “interesting, informative, intriguing” formula for social media headlines – and I call it a bravery badge. What is […]
How to share links on LinkedIn
How to include links on LinkedIn posts without being penalised by the algorithm. Hold on a second! The method below has worked well for me since 2018. BUT … LinkedIn changed their algorithm some time between May and June 2020. My testing and feedback from others suggests strongly that links in posts are NOT currently […]
How I self-published Content DNA
Content DNA is my book aimed at business owners who want to create an online presence that’s noticed, remembered and preferred. This post looks at the self-publishing process I went through to get the book out into the world, including the expenses involved and the problems I faced along the way. The costs I mention here […]
Content DNA brand values: the long list
Chapter 9’s long list of brand values. My book, Content DNA, includes advice for business owners on defining the “shape” of their brand. One of the exercises in chapter 9 is “The X Factor word list method”. If you’ve read the book, you’ll know that didn’t want to stuff a dirty long list in there, so […]
How to improve LinkedIn engagement
Quick tips to multiply your profile and post views on LinkedIn. The actionable advice here has helped my LinkedIn profile views and engagement to increase massively since the start of 2017.
Twitter search advanced guide
Whether you’re researching blog ideas, looking for work or just trying to find out what’s going on near you, the advanced features of Twitter search will help you find the content you need. Top 10 Twitter tips (free PDF) This post contains tips and filters for getting the best from Twitter search. All the details […]
How marketing communities can help businesses grow
Do you feel lost in the sea of advice about how to promote your business? How do you know that you’re doing the right things to market yourself online? This post is about how being part of a marketing community has helped me succeed. There are lots of communities you could join, and I’m sure […]
Recommended business podcasts
My recommended podcasts for marketing, copywriting and social media. Blog posts and videos are great but nothing lets you learn while multitasking in the same way that podcasts do. Here are my recommended business podcasts for marketing your business, writing well and using social media. Ready?