Human vs AI book summaries
One of the most popular features from my Content DNA book on personal branding is the “Get to the point” section at the start of each of the 32 chapters. I wrote a few sentences to summarise my thinking and placed them at the start of each chapter, to give readers a flavour of what […]
Are hashtags dead on LinkedIn?
More than 100 people got involved in my latest experiment on LinkedIn hashtags, as I tried to work out whether hashtags on LinkedIn were going away. Despite the hashtag functionality having a recent wobble in October 2024, almost everyone who responded said that hashtags were active/clickable and working as expected. Any hashtags that looked like […]
How to promote more than one business on LinkedIn
I’m often asked how to use LinkedIn to promote multiple businesses or activities at the same time. It’s a tough one because, as I say in Content DNA, it’s best to be known for only ONE thing. To make things harder, you might want to promote a second line of business on the side, perhaps because […]
LinkedIn dictionary
LinkedIn doesn’t seem to have a dictionary or glossary, so I made my own entirely unofficial one. There are 143 definitions below, so you’ll need two coffees to get through this. Sorry. What have I missed? Please message me on LinkedIn.(It’s free even if we’re not connected.) 1st-level connections 2nd-level connections 3rd-level connections 3rd-party tools/extensions […]
LinkedIn starter guide
How to improve your LinkedIn profile. This short guide covers basics of producing the best LinkedIn profile, building your presence on the platform and using the search field to look for good leads. For my best thinking on doing the right things on LinkedIn, check out my LinkedIn course. For ongoing support with LinkedIn best […]
LinkedIn “see more” breakpoints on posts
Here’s some updated info for how LinkedIn shows post previews in late 2024. Posts are often too long to be shown in full, so LinkedIn saves space in the feed by showing a preview of the content, with a “…more” link that leads to the full post when clicked. Knowing where this link appears can […]
LinkedIn disconnection experiment
Almost everyone I’ve spoken to who has pared down their first-level network on LinkedIn has said it’s helped to clean up their feed and get their content seen by more relevant people. I decided to try this out over the middle of 2024, and here are the results of my own disconnection experiment. Get to […]
LinkedIn company page analytics
Here’s how LinkedIn describes the Analytics section of the company page: Analytics. Gain insight into the performance of your LinkedIn Page with analytics that gauge trends across metrics and time periods. View your Page’s competitor, content, employee advocacy, follower, lead, search, employer brand (Career Pages only), and visitor highlights. Source: LinkedIn help Let’s wrap up. […]
LinkedIn links in posts or comments
If you want to point your LinkedIn readers to an external resource on the web, what’s the best way to include a link? This piece sets out some pros and cons of how to share links in shortform LinkedIn posts. Introduction Pros and cons of links in comments Pros and cons of links in posts […]
LinkedIn character limits
Here are some LinkedIn character limits for common fields on the platform. Don’t feel you need to fill all the space: your content should be only as long as is needed to convey your message. Posts. 3000 characters. The old limit used to be 1300 characters. Comments. 1250 characters. The old limit used to be […]
How to create a branded hashtag
Create your own terms to support your personal brand. Do you have your own branded hashtag? It could help your business stand out and provides an easy way for followers to spread the word about you. I use branded hashtags to give labels to some of my content on social media. You can do the […]
UpLift Live conference feedback
Here’s the feedback we received on the first UpLift Live conference. I’m focusing here on the suggestions for improvement rather than simply sharing all of the mostly very positive compliments about the event. It’s great to read the lovely things people have said about UpLift Live, but I’m most interested in the suggestions for improvement, […]
How we made UpLift Live
What goes into making a conference? Here are some notes for what we did to put together UpLift Live, the UK’s first LinkedIn-focused conference. Before you read on, here’s where to go when you’re ready to buy a ticket to UpLift Live 25. Here are a few minutes of highlights from the conference on 21 […]
How you can help me
I help non-meanies with lots of queries about LinkedIn, personal branding and online visibility. If I’ve helped you and you wish to reciprocate, here’s how. These would be amazing. Join Espresso+ my membership community Buy an UpLift Live conference ticket Book a consultation Buy my LinkedIn course These would be pretty cool, too. Share my […]
LinkedIn stats breakdown
There’s a lot of talk about how our reach or visibility on LinkedIn has changed over recent times. Here’s an analysis of my own stats. Introduction Average post stats by year Days of the week Let’s wrap up Introduction. I’ve shared plenty of my own data in the past but now that we have a […]
LinkedIn image sizes
Here’s a look at the various image types and sizes you need to know about when creating visual content for LinkedIn. Introduction Profile banners Image posts Introduction. LinkedIn is now pretty forgiving with the image dimensions it supports in various places, but there are still some best practices to keep in mind, as set out […]
LinkedIn native post scheduling
Native LinkedIn post scheduling rolled out to me on Friday 18 November 2022. I can now schedule shortform LinkedIn posts to go out in future without needing to use third-party tools. At last! We can tag people and companies in scheduled LinkedIn posts. I used the scheduling feature to announce the rollout: see scheduled post […]
UpLift Live
UpLift Live is the UK’s first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts. Join the apex operators of LinkedIn to learn best practices for the world’s number one business networking platform. 🗓️ Thursday 21 March 2024 📍 Millennium Point, Birmingham, UK 🔗 uplift-live.com Get your ticket This is the only event of its […]
Give feedback to LinkedIn
Get to the point: Form 1 · Form 2 LinkedIn have two main feedback forms. Use them to give LinkedIn a piece of your mind about unexpected or unwanted changes, or if you have any ideas for how to improve the platform. Form 1 – “Weekly: Creator Product Feedback” Form 2 – “Suggest an improvement” […]
LinkedIn creator mode
“Creator mode” is a set of LinkedIn profile features launched in March 2021, to support content creators. It’s a single option to enable but results in a few changes being applied to your profile. “Over 11 million members have turned on LinkedIn creator mode since its launch in March of 2021.” Source: LinkedIn Ads blog, […]