UpLift Live conference feedback

UpLift Live conference feedback

Here’s the feedback we received on the first UpLift Live conference. I’m focusing here on the suggestions for improvement rather than simply sharing all of the mostly very positive compliments about the event. It’s great to read the lovely things people have said about UpLift Live, but I’m most interested in the suggestions for improvement, […]

How we made UpLift Live

UpLift Live follow-up

What goes into making a conference? Here are some notes for what we did to put together UpLift Live, the UK’s first LinkedIn-focused conference. Before you read on, here’s where to go when you’re ready to buy a ticket to UpLift Live 25. Here are a few minutes of highlights from the conference on 21 […]

How you can help me

How you can help me

I help non-meanies with lots of queries about LinkedIn, personal branding and online visibility. If I’ve helped you and you wish to reciprocate, here’s how. These would be amazing. Join Espresso+ my membership community Buy an UpLift Live conference ticket Book a consultation Buy my LinkedIn course These would be pretty cool, too. Share my […]

LinkedIn stats breakdown

LinkedIn stats breakdown

There’s a lot of talk about how our reach or visibility on LinkedIn has changed over recent times. Here’s an analysis of my own stats. Introduction Average post stats by year Days of the week Let’s wrap up Introduction. I’ve shared plenty of my own data in the past but now that we have a […]

LinkedIn image sizes

LinkedIn image sizes

Here’s a look at the various image types and sizes you need to know about when creating visual content for LinkedIn. Introduction Profile banners Image posts Introduction. LinkedIn is now pretty forgiving with the image dimensions it supports in various places, but there are still some best practices to keep in mind, as set out […]

LinkedIn native post scheduling

Native LinkedIn post scheduling rolled out to me on Friday 18 November 2022. I can now schedule shortform LinkedIn posts to go out in future without needing to use third-party tools. At last! We can tag people and companies in scheduled LinkedIn posts. I used the scheduling feature to announce the rollout: see scheduled post […]

UpLift Live

UpLift Live conference

UpLift Live is the UK’s first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts. Join the apex operators of LinkedIn to learn best practices for the world’s number one business networking platform. 🗓️ Thursday 21 March 2024 📍 Millennium Point, Birmingham, UK 🔗 uplift-live.com Get your ticket This is the only event of its […]

Give feedback to LinkedIn

How to send feedback to LinkedIn

Get to the point: Form 1 · Form 2 LinkedIn have two main feedback forms. Use them to give LinkedIn a piece of your mind about unexpected or unwanted changes, or if you have any ideas for how to improve the platform. Form 1 – “Weekly: Creator Product Feedback” Form 2 – “Suggest an improvement” […]

LinkedIn creator mode

LinkedIn creator mode

“Creator mode” is a set of LinkedIn profile features launched in March 2021, to support content creators. It’s a single option to enable but results in a few changes being applied to your profile. “Over 11 million members have turned on LinkedIn creator mode since its launch in March of 2021.” Source: LinkedIn Ads blog, […]

LinkedIn: followers versus connections

LinkedIn followers versus connections

What is the difference between a LinkedIn follower and a connection? This clip from my LinkedIn Sofa series explains what a LinkedIn follower is and how that differs from a LinkedIn connection:

LinkedIn profile videos

Treat this as archived info. On 26 June 2023, LinkedIn turned off new profile video uploads. See my LinkedIn post about it when the news broke 10 days before. This renders the information below as mostly academic, though you can still view profile videos that were uploaded before the cutoff date. My hope is that […]

Podcasting mistakes

This was prompted by a popular LinkedIn post on mistakes by podcasters and their guests. Introduction False promises Lack of research Boring questions Not listening Laughing at your own jokes Self promotion Misunderstanding the knowledge of the listener Not giving credit where it’s due Going off topic Poor show notes Too many ads No episode […]

Content DNA sample chapters

Three chapters of Content DNA

Here’s a 6-chapter sample of Content DNA, my book on defining the elements of your personal brand so that you can be the same “shape” everywhere. This is your guidebook on how to be noticed, remembered and preferred. But first, check out this readalong from fans of the book: 0. Foreword by Mark Schaefer 1. […]

Managing another person’s LinkedIn account

Recently, I was asked about the best way to manage someone else’s LinkedIn personal profile on their behalf. So, how do social media managers and virtual assistants manage LinkedIn accounts for their clients? Introduction Logging in as another person Using a Virtual Private Network (VPN) Using another person’s account at their premises Scheduling via a […]

Are LinkedIn post impressions down?

Lots of LinkedIn observers have said that post impressions on the platform are going down. Here’s my analysis of what that means for small business owners and solopreneurs trying to build a personal brand on LinkedIn. What are post impressions? Are impressions down? Do impression counts matter? An important point about impression counts Let’s wrap […]

LinkedIn: disconnecting and unfollowing

Building a network on LinkedIn and gathering followers is great for business. But we often overlook the quality and relevance of the people who make up that network. They’re responsible for the content we see in our feeds. This piece is about taking back some control over your feed by using two important features: disconnecting […]

LinkedIn shares don’t work

LinkedIn shares don't work

Comment & react instead: it’s much better for LinkedIn engagement. Most people think that using LinkedIn’s Share button is a good way to spread the word about posts they like or find useful. But LinkedIn shares don’t receive many views. In fact, sharing a LinkedIn post is about the worst way for you to help […]

Lessons from 1 year of Espresso+

On 31 January 2022, following a few months of running a free group on LinkedIn, I launched the paid Espresso+ community. Wait, what is Espresso+? Espresso+ is the community for small business owners and solopreneurs who need ongoing learning, support and accountability in promoting their businesses in an ethical, organic way on LinkedIn and online. […]

Reasons not to join Espresso+

Espresso+ is the community for small business owners and solopreneurs who need ongoing learning, support and accountability in promoting their businesses in an ethical, organic way on LinkedIn and online. I think it’s awesome, obviously. Despite my natural bias, even I recognise that it’s not a good option for everyone. Here are some indicators that […]

How to be a good podcast guest

In 2019, I remember aiming to be a guest on 12 podcasts. I’ve now done 60 guest podcast appearances. Here are my best tips for how to be a good podcast guest. Follow this advice to stand the best chance of getting a podcast host’s attention and becoming a great guest for their audio or […]