LinkedIn banner dimensions

Personal profiles on LinkedIn include space at the top for a rectangular banner image, where you can promote yourself and your services. This is prime visual real estate. On desktop browsers, LinkedIn renders the banner at 1400×350 pixels. The dimensions are often reported as 1584×396 pixels but actually any image with a 4:1 ratio will […]

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Show notes. Being away for a week in Milan did wonders for people asking me questions for the show! Postbag. Richard G Abrahams: As a fiction author, given that time learning and using social media is time not spent writing and editing fiction, and given that LinkedIn is a business platform, is there really any […]

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This week we look at audio pronunciation on your profile. Postbag. Sara Gallagher: How can I realistically tell what advice is applicable to me, and what “works” because of the skewed sample but won’t in the broader LinkedIn universe? Does it just come down to trial and error? Illiya Vjestica is running a bonus UpLift […]

LinkedIn audio pronunciation

LinkedIn lets you record up to 10 seconds of audio on your profile to help people pronounce your name correctly. This post shows how it works and some examples of it in action. Introduction How to record an audio pronunciation Audio pronunciation examples Let’s wrap up Introduction. LinkedIn’s audio pronunciation feature is great for people […]

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Show notes. Main topic is how others can be your marketing department via their recommendations and video testimonials. Postbag Mark Lee: I’m wondering what would happen if I chose to start another newsletter on a different topic potentially of interest to a different subset of my connections. Do all my connections get notified of the […]

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Show notes. What is real and what is fake on LinkedIn? We’re looking at some fake accounts this week. Postbag. Gillian Whitney voice note Can anything be done to stop DMs fragmenting when sending LinkedIn recommendations? LinkedIn security fake account Update on fake LinkedIn security accounts via Guy Strijbosch Where did all the Top Voices […]

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Happy New Year! Postbag. Hanne Møller – reposting your own post Caryn Yuen – hashtags I know LinkedIn has removed the ability to follow hashtags, but people can still use them. Some include hashtags within the body of their post to draw attention to certain words, while others add several at the end in a […]

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Show notes. What’s in your LinkedIn Year in Review? This is LinkedIn’s version of Spotify Wrapped. Postbag. Should a CTA be included in the headline? Caryn Yuen If the CTA is very short and part of a reasonably short overall headline, then that’s OK. Headlines that are too long won’t be read by humans, and if the intention of the text isn’t clear to the AI-powered LinkedIn search, that could do you harm. How to share achievements Famey Lockwood LinkedIn […]

LinkedIn Premium review

Here are some further thoughts about the value of LinkedIn Premium from 13 December 2025 on the Informed podcast episode 471: This is a completely rewritten update to a blog I wrote in 2021: see original Every time I run a LinkedIn training session, someone always asks whether it’s worth upgrading to a Premium account. […]

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Postbag. Does the industry setting matter on your profile? Christopher Johnson (voice note)  LinkedIn industry options help page Fake accounts with similar headlines? LB Brittingham I’m searching for other experts supporting introverts and I keep coming across profiles with “introvert living in an industry of extroverts” or similar. Many seem like real accounts. Maybe it’s […]

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This week’s main topic looks at how many active accounts there are on LinkedIn. See my LinkedIn membership tracker, particularly the updated section titled “How many active users are on LinkedIn?” Postbag. What do you think of people customising their pronouns? In short, don’t do it! Do text-only posts perform less well than posts with […]

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Show notes. Postbag via Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have any top tips for people with established audiences please? — Look for opportunities to start conversations: birthdays, job changes — Look through your network to find key […]

LinkedIn personal profile analytics

This post looks at the analytics shown on personal profiles on LinkedIn. Which ones matter and what do the numbers mean? When you view your own profile on LinkedIn, you’ll see an Analytics panel near the top of the page, beneath the top card. This Analytics panel shows 3 items: Let’s review these in order: Profile […]

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Show notes. Thanks to Mark Williams for his kind farewell newsletter. Postbag. Other topics. Everyone is talking about algorithmic bias against women. I’m going to investigate. For now, see this LinkedIn Engineering blog post (20 November 2025) for the company’s response. A couple of text-plus-image posts: Starting a post with a short bit of quoted […]

Post boosting experiment

Here are the results of a test I did to boost a personal post on LinkedIn over a 5-day period in November 2025. It’s long been possible to boost company page posts on LinkedIn, but personal post boosting hasn’t been possible until late 2025. Here’s the 6-min video I recorded for Espressians on 11 November […]

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Show notes The first episode of the new-look show took me 6 hours to record, edit and produce last week. Postbag Why not refresh your About statement with some icebreakers? Pick 3–5 conversation starters and drop them into your profile so that people doing their research can say something interesting to you. Free LinkedIn members […]

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Show notes This is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian.  There’s a quick backstory of the handover from the show’s creator, Mark Williams, to John, and then on to listener questions in the Postbag. Postbag questions Generative AI data training: how to turn it […]

LinkedIn experts to follow

If my LinkedIn Learner Lounge isn’t enough for you(!), follow the smartypants below for plenty more insights about how best to use LinkedIn. Many of the following are part of the Espresso+ community, as indicated by after their name. Each person can help you professionally with some aspect of your LinkedIn presence. 🇬🇧 Gus Bhandal […]

LinkedIn verification

Introduction What is LinkedIn verification? Does verification matter? Verification when names don’t match Verification via a company page Verification via an educational institution Data privacy concerns when verifying “Verified on LinkedIn” on external platforms Verification and the Online Safety Act Let’s wrap up Introduction. Verification is LinkedIn’s attempt to build trust with users and external […]

How to get help on LinkedIn

Here are all the routes to contact LinkedIn support for help. IMPORTANT: two-step verification. If you’re here because you or your client were hacked on LinkedIn, there’s a good chance you didn’t enable two-step verification (aka two-factor authentication/2FA) on your account. Enable it as soon as you’re able to. Turn on two-step verification on your […]