LinkedIn advanced tips

20+ advanced LinkedIn tips for non-newbies. You’ve read all the basic advice about using LinkedIn. You know you need to fill out your profile, write an engaging headline and add a good-quality headshot. Blah blah blah. Now you want to move on and see some more advanced tips for using LinkedIn. You’re in the right […]

Blog posts vs LinkedIn articles

Is it better to create a blog post or a LinkedIn article? A lot of my copywriting clients aren’t sure whether their content ought to be published on their blog or on LinkedIn. Let’s take a quick look at the pros and cons. Plus, I’ll show you my recommended publishing process.

LinkedIn ad campaigns: an experiment

Have you ever advertised on LinkedIn? I hadn’t until recently. But I’m an avid user of LinkedIn and thought it was worth a try. This post includes my personal data and thoughts on the process of advertising on LinkedIn. Summary for busy people. In October 2017, I spent $340.22 on LinkedIn ads and got 68 […]

Accepting LinkedIn invitations

21 August 2021: This article is out of date. See How I handle LinkedIn invitations instead. Do you ignore or delete requests to connect on LinkedIn? What if the invitation hasn’t been personalised?

How to get freelance work on LinkedIn

I use LinkedIn to find new clients for my technical copywriting business, and I believe the same process should work for any service provider.