My favourite business podcasts

My favourite business podcasts

Blog posts and videos are great but nothing lets you learn while multitasking in the same way that podcasts do.

Here are my recommended business podcasts for marketing your business, writing well and using social media. Ready?

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The Marketing Companion

The Marketing Companion

The Marketing Companion

👤 Who: Mark Schaefer and Tom Webster

🔍 What: One of the most consistently insightful marketing podcasts out there. Mark and Tom mix their years of experience with plenty of humour and original thought to produce a must-listen show.

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Great marketing insights

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I may have listened to only a few of Mark and Tom’s episodes so far, but I’ve already heard 5 or 6 insights that I haven’t seen anywhere else. That alone tells me that this is going to be one of my favourite podcasts from now on.

I like the light-hearted intro to each show – especially Tom’s ideas for crazy apps and services – but there’s some real depth and thought leadership in the discussion.

My only annoyance is that I didn’t discover this podcast sooner. Easy 5 stars.

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Social Media Marketing

Social Media Marketing

Social Media Marketing

👤 Who: Social Media Examiner

🔍 What: Michael Stelzner interviews the movers and shakers in social media to give listeners lots of practical advice. The show always kicks off with a recommended app or tool – worth subscribing just for this bit (but the rest of the show is excellent).

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Love the questions

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There are a stack of great insights from the expert guests, and that alone would make this worth 5 stars. But Mike’s questioning style is so good: he think and talks like a user. Absolutely love it. One of my favourite podcasts ever!

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Soulful PR

Soulful PR

Soulful PR

👤 Who: Janet Murray

🔍 What: Janet is a PR expert to helps people get media exposure for their business. She interviews business owners from many different fields, and invited me on episode 209 to talk about about writing compelling copy. The podcast is also supported by a Twitter chat called #ContentHour on Mondays at 9pm UK time.

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Covers so many areas well

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Janet’s show spans a huge range of activities that business owners can do to help them get noticed online and in traditional media. There’s advice on best practice for all of the big social networks and interviews with experts in so many fields.

With so many topics covered, you’d think the show would be running out of steam, but Janet keeps cranking out quality content on a weekly basis. Impressive stuff!

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Good Morning Marketing

Good Morning Marketing

Good Morning Marketing

👤 Who: Skyline Social

🔍 What: I love podcasts like this. Ashley Davis shares short, sharp advice about social media marketing. Each episode is usually less than 10 minutes long. I did a takeover in episode 54 to talk about proofreading your own text.

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Short, sharp social media advice

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I like short podcasts that deliver helpful advice without any fluff or endless sales messages. Ashley’s doing this by sharing daily tips on getting results from social media in your business. It’s great to see another content marketer publishing this sort of advice. Wishing you loads of success, Ashley and team 👍🏻

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Marketing and Finance

Marketing and Finance

Marketing and Finance

👤 Who: Roger Edwards

🔍 What: This podcast mixes Roger’s skills in finance (he worked in financial services for 25 years) with a love for clear and simple marketing. Roger’s on a mission to rid the world of marketing mumbo-jumbo, and I chatted to him about clear communication in episode 114.

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A wonderful, down-to-earth show

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I’ve really enjoyed listening to Roger’s show since discovering it in mid 2016. What sounds like a dull subject area is brought to life by Roger’s enthusiasm, sense of humour and commitment to simplicity and clarity.

He’s a great host and a great guy, and I’m certain this podcast is going to go from strength to strength. Fabulous work, Roger!

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FOMOFanz

FOMOFanz

FOMOFanz

👤 Who: Brian Fanzo

🔍 What: Cure your fear of missing out with this great show about trends in technology and communication. Expect fast-paced delivery from someone who genuinely seems to know about every platform. If you thought I was a geek, you ain’t seen nothing yet.

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All action and no filter

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Brian’s show gives earnest insights into what’s happening with marketing and social media today. His rapid-fire style means that the energy stays high, and he’s not afraid to give listeners the unvarnished truth.

I like the prompts to ‘push the damn button’ – it’s always good to be reminded to take action!

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The Andrew and Pete Show

The Andrew and Pete Show

The Andrew and Pete Show

👤 Who: Andrew and Pete (surprised?)

🔍 What: A completely different podcast. Set up as a fun quiz show with big-name guests from the world of content marketing and social media. If you don’t smile at this one, there’s something wrong. Bringing the personality of the ATOMIC community to a podcast – love it!

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Great fun

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Unlike other marketing podcasts, this show is pure fun. Lots of big-name guests from the world of social media take part in cool challenges. It’s not all silliness, though: you’ll pick up some interesting nuggets here.

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Hot Content

Hot Content

Hot Content

👤 Who: Natalie Hailey

🔍 What: A podcast all about the basics and value of content marketing. The simple interview format makes for a good show, and I was delighted to have appeared on episode 7 (all about how to increase your web traffic).

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Always good advice from Natalie

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This podcast is a natural extension of the excellent content marketing advice that Natalie shares via her blog and YouTube channel. Definitely worth subscribing to this if you’re looking for simple, practical advice on getting your marketing up to speed. Well done and keep up the good work!

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You Are The Media

You Are The Media podcast

You Are The Media

👤 Who: Mark Masters

🔍 What: Mark’s show is all about what we need to do to stand out in a busy world. Episodes cover the topics of connecting with your audience, demonstrating authority and building trust.

I appeared on episode 18 to talk about writing well for others. I also shared my number one tip for beating the LinkedIn algorithm.

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Top interviews and keen insights

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Mark invites guests to help explain the various ways business owners can take control of their marketing and their personal brand.

There’s always something insightful in Mark’s monologues, and the show is a great accompaniment to the You Are The Media event. Good work!

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Hot Copy

Hot Copy

👤 Who: Kate Toon and Belinda Weaver

🔍 What: Made for copywriters and covers all of the issues around the art of writing and running a copywriting business. Kate and Belinda make a great double act. Essential listening for anyone who writes copy for a living.

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Helpful, accessible and just fun

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Why didn’t I know about this podcast six months ago? I’ve just binge-listened (that’s a thing, right?) to 11 episodes and love the relaxed and humorous approach of both Kate and Belinda.

The content is genuinely useful, the guests are interesting and the hosts show themselves to be real people. Can’t wait to hear what’s coming next. Smashed it.

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Good Copy, Bad Copy

Good Copy, Bad Copy

Good Copy, Bad Copy

👤 Who: Radix Communications

🔍 What: Radix are a B2B copywriting agency whose podcast discusses best practice and trends in copywriting. I contributed to their special episode 50, which is full of advice from fellow copywriters.

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Useful tips for B2B writers

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This one isn’t for the casual listener but is full of useful discussion for B2B copywriters like me.

The Radix team is made up of experienced writing pros who share their knowledge in an open and honest way. It’s reassuring to hear their viewpoints, as it’s often hard to know what’s best practice when writing content. Keep up the good work!

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The Science of Social Media

The Science of Social Media

The Science of Social Media

👤 Who: Buffer

🔍 What: Buffer is a social media scheduling tool, and the team produce helpful episodes about how social media works and how to get the best from it. Top tip from this show: share your blog links on Google+ as soon as you publish – it helps the content get indexed quicker.

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Awesome

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Buffer are one of the best social media companies out there and yet they’ve released their podcast with humility and no hard sell.

Enjoying the guests and the friendly approach of the hosts. Keep it going, guys. Great job!

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Twitter Smarter

Twitter Smarter

Twitter Smarter

👤 Who: Madalyn Sklar

🔍 What: Madalyn shares actionable advice on how to get the best from Twitter. If you want to understand this social platform, there’s no better podcast to listen to. I was on episode 44. There’s also a #TwitterSmarter chat on Twitter every Thursday at 6pm GMT.

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Friendly, actionable advice

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Twitter’s my favourite social network so I was delighted when I discovered this podcast via a colleague (on Twitter, naturally!). Madalyn’s show is full of actionable advice and is presented in a friendly way, without any condescension.

The guests are at the top of their game, and I’ve already picked up some useful tips despite being only a handful of episodes in. And, as you might expect, Madalyn herself is awesome on Twitter – a great connection for anyone who wants to be #TwitterSmarter. Love this podcast!

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Linkedinformed

Linkedinformed

Linkedinformed

👤 Who: Mark Williams

🔍 What: LinkedIn is my favourite social network and Mark’s show is where I get all the latest news on how the platform is developing. I discovered this podcast via Soulful PR episode 185, where Janet Murray interviewed Mark – definitely worth a listen.

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My favourite LinkedIn podcast

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Mark’s Linkedinformed podcast provides excellent insight on what’s happening right now on LinkedIn. The platform changes so often that it can be hard to stay up to speed, but these episodes do a great job of keeping us informed. I particularly appreciate that Mark is willing to test things rather than simply asserting an opinion.

LinkedIn is now my number one social network and I feel much more comfortable in using the platform thanks to Mark’s wise guidance.

I get through a lot of podcasts each week and this might be my favourite one. Essential listening.

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