Here are my 10 tips to help you improve your writing. Whether you’re trying to sell, influence or educate your readers, you should find something of value here.
Stick around if you want:
✅ Writing and editing tips
✅ How-to content
✅ Social media tactics
✅ Content marketing advice
Look elsewhere if you want:
❌ Fluff and nonsense
❌ Popups and sales pitches
❌ Boring, grey walls of text
❌ Spam and other soul-destroying things
Did you know that you can filter Google searches using the
site: filter? Here’s what you need to do:
This post is about taking a long-term approach to building a successful business, through the creation of regular content that’s relevant to your audience.
Summary for busy people
- Creating regular, relevant and helpful content is the best way to promote your business online.
- Content creation is based on the 3Ps: Plan, Produce and Promote.
- It can take an average of 30 months (2.5 years) for content creation to have a significant impact on your business.
- In the long-term, creating content will always beat spending money on adverts.
- You need focus, consistency and grit to achieve results using this method.
Mac users: don’t go hunting for emojis while typing. Check out this super-simple keyboard shortcut instead 👍🏻
I use LinkedIn to find new clients for my technical copywriting business, and I believe the same process should work for any service provider.
How many words do you need to produce a good blog post? How can you tell what’s the right length for your blog?
I’ve been blogging regularly since the end of 2015, and I wanted to know what length of post was best to aim for to that my articles could have the maximum impact. I like taking action based on evidence, so I did some digging. Here’s what I found out.
When writing instructions, avoid these 4 words:
Why? Because none of these words add any value to your instructions. All they do is to make readers feel inadequate.
If you run a spellcheck in Microsoft Word, there’s a good chance that words in ALL CAPS will be ignored, meaning that typos could creep into your writing. This is particularly common in titles and subheadings, so pay special attention to them.
You might have heard of pen portraits (or customer avatars or buyer personas), but have you ever seen one? Take a look at my own pen portrait below.
What are pen portraits?
Pen portraits are written summaries of your ideal customer. They’re the bullseye on the dartboard – the person you most want to reach with your marketing.
To find out more, see Pen portraits – understanding your ideal audience.