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The 30-month mindset

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This post is about taking a long-term approach to building a successful business, through the creation of regular content that’s relevant to your audience.

Summary for busy people

  • Creating regular, relevant and helpful content is the best way to promote your business online.
  • Content creation is based on the 3Ps: Plan, Produce and Promote.
  • It can take an average of 30 months (2.5 years) for content creation to have a significant impact on your business.
  • In the long-term, creating content will always beat spending money on adverts.
  • You need focus, consistency and grit to achieve results using this method.

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How long should my blog posts be?

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How many words do you need to produce a good blog post? How can you tell what’s the right length for your blog?

I’ve been blogging regularly since the end of 2015, and I wanted to know what length of post was best to aim for to that my articles could have the maximum impact. I like taking action based on evidence, so I did some digging. Here’s what I found out.

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