I use LinkedIn to find new clients for my technical copywriting business, and I believe the same process should work for any service provider.
The relentlessly helpful blog
📚 This post is part of my business blogging guide.
How many words do you need to produce a good blog post? How can you tell what’s the right length for your blog?
I’ve been blogging regularly since the end of 2015, and I wanted to know what length of post was best to aim for to that my articles could have the maximum impact. I like taking action based on evidence, so I did some digging. Here’s what I found out.
When writing instructions, avoid these 4 words:
Why? Because none of these words add any value to your instructions. All they do is to make readers feel inadequate.
If you run a spellcheck in Microsoft Word, there’s a good chance that words in ALL CAPS will be ignored, meaning that typos could creep into your writing. This is particularly common in titles and subheadings, so pay special attention to them.
You might have heard of pen portraits (or customer avatars or buyer personas), but have you ever seen one? Take a look at my own pen portrait below.
What are pen portraits?
Pen portraits are written summaries of your ideal customer. They’re the bullseye on the dartboard – the person you most want to reach with your marketing.
To find out more, see Pen portraits – understanding your ideal audience.
Terry (boss): ‘Did you submit the bid documents?’
Barry (assistant): ‘Yes, all done.’
Terry: ‘I can’t see the changes.’
Barry: ‘Look in the FINAL 2 file.’
Terry: ‘What? That wasn’t the newest version!’
Barry: ‘Oh. Right. Oh dear. Sorry.’
Trust me, you don’t want to be on either side of that conversation.
❌ ‘Copywriters just write websites.‘
Nope, not even close. Here are 16 ideas to show how a copywriter’s services could be perfect for your business.
Some of the tasks below are better handled by a technical copywriter, because they involve producing structured documents or other sorts of informational content. For each task, I’ll indicate what I think is the best fit.
I see the same business writing errors again and again, so I’ve written 8 tips to help you improve your writing.
Go and read some content published by Apple.
There’s a good chance it will be free of any errors: no dodgy spellings, bad grammar or other inconsistencies in the writing. Why? Because most large corporations have editorial workflows that mean content is checked meticulously before it’s released to the public.
Imagine if Apple were trying to sell you their new iPhone for £700 with a sales message that included typos. It’s unthinkable. Apple’s reputation is too valuable for them to tolerate such errors.