Social media bad practice

Bad social media practice

I love social media. It’s a great connector of people and a fab way to find new leads for your business. I’ve been an avid fan of LinkedIn and Twitter for the past few years and have learned enough to use the platforms to promote my technical copywriting services.

Unfortunately, it’s all too common to see some bad social media behaviours.

I’m not talking about the obvious stuff such as being racist, sexist or generally loathsome. (You don’t need a blog post to tell you that these are bad things. Behind every profile photo is a real human being. Act accordingly.)

No, this post is more of a mini rant about the logistics of your interactions with your followers and connections.

Here are 8 examples of things you should avoid doing on social media.

❌ Automated direct messages

Send a personalised note or don’t bother.

I’ve seen cases where some automated messages contain deliberate spelling mistakes, so that a subsequent automated message can be used to apologise for and correct the mistake.

That’s a pretty feeble attempt at making these messages seem real – no one’s buying that rubbish.

Also, there are already enough real text errors out there without people adding deliberate fake typos.

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❌ Automated replies in public

This sucks. Anyone who looks at your feed won’t get a good impression.

Also, automated tweets about ‘top engaged followers’ add no value. If you’ve set up anything like that, turn it off.

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❌ Following, unfollowing then refollowing

Don’t try to game the system to get someone to follow you. There’s someone doing this to me a lot right now. No way am I following her back.

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❌ Not replying to messages

OK, emails often go into spam, but we’re talking about social media here. Messages do tend to be delivered successfully and often you can see that they’ve been read. Don’t let them go unanswered – unless the sender is a spammer or a troll.

❌ Hashtag hijacking

Don’t use a hashtag to share unrelated/spam content.

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❌ Tagging lots of people in posts

It’s OK to ask for opinions but don’t make your posts a wall of tags. I often mute people who do this, which means I probably won’t hear from them again. Don’t be that person.

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❌ Not tagging the author of content you share

It’s good to give credit – and it’ll probably improve the reach of your post.

LinkedIn tagging is a bit flaky. Be patient and remember to use the @ symbol before writing their name.

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❌ Sending generic LinkedIn invitations

That’s like putting your business card in someone’s pocket and walking away. Come on – send a note.

Here’s how to personalise invitations on the LinkedIn mobile app.

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Let’s wrap up

These are just a handful of practices to avoid on social media.

Remember that everything you do online has the potential to make a positive or negative impression about you and your business.

Does your business create shareable content that helps and delights your customers? No? Drop me a line at support *at* espirian.co.uk and let’s have a chat.