My website traffic has grown 2.5x in the past year.
More website traffic often means more interest in your products and services. If you want to boost your business in 2018, getting more people to look at your site is one of the goals to aim for. But how?
This post lists 7 reasons for this growth. See how they can help you improve your web presence.
|Year||Blog posts||Page views|
- Reason 1: Creating content consistently
- Reason 2: Joining marketing communities
- Reason 3: Increasing confidence and personality
- Reason 4: Reaching new audiences
- Reason 5: Using analytics and SEO tools
- Reason 6: Improving social promotion
- Reason 7: Building a mailing list
- Let’s wrap up
This post includes my own stats and personal experience. What works for me might not work for you.
But lots of other business owners are seeing positive results from doing similar things.
Reason 1: Creating content consistently
The biggest contributor to my success? Creating relevant, helpful content on a consistent basis.
It’s what I call relentlessly helpful marketing, and I’ve put regular blogging at the heart of that process.
In 2017, I published 49 articles on my blog.
How long did that all take? Check out How long does it take to write a blog post?
Content that has performed well for me in 2017:
- 📘 How to get freelance work on LinkedIn
- 📘 Pen portraits – real examples
- 📘 The 30-month mindset
- 📘 LinkedIn advanced tips
Want to find out what your best-performing blog content is? Order my free report:
— John Espirian (@espirian) January 8, 2018
Reason 2: Joining marketing communities
2017 was my first full year as a member of these marketing communities:
Joining these communities has improved my marketing, which has had a positive effect on traffic to my website.
I go into more detail about the benefits of being a member of ATOMIC and the CMA in How marketing communities can help businesses grow.
Reason 3: Increasing confidence and personality
Confidence comes with practice, and that means you feel more comfortable to let your personality show through.
My content used to be a little too safe and lacking in any recognisable ‘voice’. But I’ve thought a bit about my brand identity and have loosened up.
Take my BitmoJohn cartoon character, for example. He’s the recognisable face of my content. I wouldn’t have had the confidence to create him a couple of years ago.
Reason 4: Reaching new audiences
I’ve made a conscious effort to reach new people by writing guest posts and appearing on podcasts.
At the time of writing, this post has been shared more than 9000 times 📈
Reason 5: Using analytics and SEO tools
Analytical tools helped me understand how my content was performing. They also helped me look for opportunities to improve my existing content.
Here are my recommended research tools:
— John Espirian (@espirian) August 30, 2017
Reason 6: Improving social promotion
Scheduling less and talking more has improved my visibility on LinkedIn.
Since I started implementing the tips I shared in my Social Media Examiner post, my LinkedIn post and profile views have increased 800%.
I still schedule some content, and my favourite social scheduling tool is Buffer.
Reason 7: Building a mailing list
I started my Espresso ☕️ email community in late 2016.
Rather than having a one-way broadcast, I encourage participation from people in the Caffeine Club. This means I’ve been able to include their insights in some of my posts.
- 📘 Pen portraits – real examples features Louise Harnby, Natalie Hailey and Melissa Mahama
- 📘 Can social media help you get copywriting work? features Sally Mayor
- 📘 How do I get copywriting work? features Jorden Roper
- 📘 What is technical writing? features Craig Wright, Keith Johnson, Kevin Chilton and others
Espresso ☕️ is still a small list, but the subscribers there want to hear from me. Reminding them about my new content helps to drive up my traffic.
The first handful of people to use my consultancy service have all been Espresso ☕️ subscribers.
Let’s wrap up
I can’t guarantee that the above steps will produce results for you. I can guarantee that taking no action will mean you fall behind your competitors.
My top tip for boosting your business’ web presence is to create relevant, helpful content on a regular basis. Sounds like a tall order? Well, I’m here to help.
If you need a hand with your web content, drop me a line at support *at* espirian.co.uk and let’s chat.
Want relentlessly helpful emails? Join Espresso ☕️
Who wrote this?
John Espirian – the relentlessly helpful technical copywriter
I write B2B web content, blogs, user guides and case studies – all aimed at explaining how your products, services and processes work. I also offer LinkedIn profile critiquing and rewriting.
I work from home in Newport, South Wales and support the (formerly) mighty Liverpool FC 🔴⚽️