7 ways to increase web traffic
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Top tips to get more eyeballs on your business website

More website traffic often means more interest in your products and services. If you want to boost your business, increasing your website traffic should be one of your goals. But how?

This post lists 7 reasons for this growth. See how they can help you improve your web presence.

Web traffic stats on espirian.co.uk
Page view stats 2012–2019
Click to enlarge
Year Blog posts Page views
2012 0 1171
2013 0 1194
2014 15 4422
2015 10 5822
2016 37 21,838
2017 49 53,580
2018 35 109,696
2019 25 122,139

Reason 1: Creating content consistently

The biggest contributor to my success? Creating relevant, helpful content on a consistent basis.

It’s what I call relentlessly helpful marketing, and I’ve put regular blogging at the heart of that process.

How long does is all take? Check out How long does it take to write a blog post?

Content that has performed well for me:

Reason 2: Joining marketing communities

Joining these communities has improved my marketing, which has had a positive effect on traffic to my website.

I go into more detail about the benefits of these communities here: How marketing communities can help businesses grow.

Reason 3: Increasing confidence and personality

Confidence comes with practice, and that means you feel more comfortable to let your personality show through.

My content used to be a little too safe and lacking in any recognisable ‘voice’. But I’ve thought a bit about my brand identity and have loosened up.

Take my BitmoJohn cartoon character, for example. He’s the recognisable face of my content. I wouldn’t have had the confidence to create him a couple of years ago.

BitmoJohn
Meet my alter ego, BitmoJohn

Reason 4: Reaching new audiences

I’ve made a conscious effort to reach new people by writing guest posts and appearing on podcasts.

My biggest blogging win of 2017 was having an article about how to improve LinkedIn engagement published on Social Media Examiner.

This post has been shared more than 10,000 times

Another positive was appearing on the Janet Murray podcast.

Janet Murray’s show racks up around 40K downloads per month, so getting on the mic with her was great exposure.

View my interviews, guest posts and podcasts

Reason 5: Using analytics and SEO tools

Analytical tools helped me understand how my content was performing. They also helped me look for opportunities to improve my existing content.

Here are my recommended research tools:

Reason 6: Improving social promotion

Scheduling less and talking more has improved my visibility on LinkedIn.

Since I started implementing the tips I shared in my Social Media Examiner post, my LinkedIn post and profile views are well over 10× what they were in 2017.

Reason 7: Building a mailing list

I started my Espresso ☕️ email community in late 2016.

Rather than having a one-way broadcast, I encourage participation from people in the Caffeine Club. This means I’ve been able to include their insights in some of my posts.

Espresso ☕️ is still a small list, but the subscribers there want to hear from me. Reminding them about my new content helps to drive up my traffic.

The first handful of people to use my consultancy service have all been Espresso ☕️ subscribers.

Let’s wrap up

I can’t guarantee that the above steps will produce results for you. I can guarantee that taking no action will mean you fall behind your competitors.

My top tip for boosting your business’ web presence is to create relevant, helpful content on a regular basis. Sounds like a tall order? Well, I’m here to help.

If you need a hand with your web content, drop me a line at support@espirian.co.uk and let’s chat.

Read my book.

There are more tips on personal branding, content and marketing in my book, Content DNA.

Content DNA book

Buy the paperback, ebook or audiobook now.

Get Content DNA


John Espirian.

John Espirian

I write clear, engaging and fun B2B content that helps your customers understand how your products, services and processes work.

I can also help you build your presence on LinkedIn.

My book is Content DNA.

Espresso: digital caffeine by email.

Regular tips to improve your web content & LinkedIn presence.
Always under 200 words.

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