Top tips to get more eyeballs on your business website
More website traffic often means more interest in your products and services. If you want to boost your business, increasing your website traffic should be one of your goals. But how?
This post lists 7 reasons for this growth. See how they can help you improve your web presence.
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| Year | Blog posts | Page views |
|---|---|---|
| 2012 | 0 | 1171 |
| 2013 | 0 | 1194 |
| 2014 | 15 | 4422 |
| 2015 | 10 | 5822 |
| 2016 | 37 | 21,838 |
| 2017 | 49 | 53,580 |
| 2018 | 35 | 109,696 |
| 2019 | 35 | 122,139 |
| 2020 | 30 | 133,813 |
- Reason 1: Creating content consistently
- Reason 2: Joining marketing communities
- Reason 3: Increasing confidence and personality
- Reason 4: Reaching new audiences
- Reason 5: Using analytics and SEO tools
- Reason 6: Improving social promotion
- Reason 7: Building a mailing list
- Let’s wrap up
Reason 1: Creating content consistently
The biggest contributor to my success? Creating relevant, helpful content on a consistent basis.
It’s what I call relentlessly helpful marketing, and I’ve put regular blogging at the heart of that process.
How long does is all take? Check out How long does it take to write a blog post?
Content that has performed well for me:
- How to get freelance work on LinkedIn
- Pen portraits – real examples
- The 30-month mindset
- LinkedIn advanced tips
Minimum table stakes for website success: publishing well-written content on a regular basis.https://t.co/2V5gi3qoRe#UnclogYourBlog pic.twitter.com/qU7Pg5nnWn
— John Espirian (@espirian) January 8, 2018
Reason 2: Joining marketing communities
Joining these communities has improved my marketing, which has had a positive effect on traffic to my website.
I go into more detail about the benefits of these communities here: How marketing communities can help businesses grow.
Reason 3: Increasing confidence and personality
Confidence comes with practice, and that means you feel more comfortable to let your personality show through.
My content used to be a little too safe and lacking in any recognisable ‘voice’. But I’ve thought a bit about my brand identity and have loosened up.
Take my BitmoJohn cartoon character, for example. He’s the recognisable face of my content. I wouldn’t have had the confidence to create him a couple of years ago.
Reason 4: Reaching new audiences
I’ve made a conscious effort to reach new people by writing guest posts and appearing on podcasts.
This post has been shared more than 10,000 times
Janet Murray’s show racks up around 40K downloads per month, so getting on the mic with her was great exposure.
Reason 5: Using analytics and SEO tools
Analytical tools helped me understand how my content was performing. They also helped me look for opportunities to improve my existing content.
Here are my recommended research tools:
Reason 6: Improving social promotion
Scheduling less and talking more has improved my visibility on LinkedIn.
Since I started implementing the tips I shared in my Social Media Examiner post, my LinkedIn post and profile views are well over 10× what they were in 2017.
Reason 7: Building a mailing list
I started my Espresso ☕️ email community in late 2016.
Rather than having a one-way broadcast, I encourage participation from people in the Caffeine Club. This means I’ve been able to include their insights in some of my posts.
- Pen portraits – real examples features Louise Harnby, Natalie Hailey and Melissa Mahama
- Can social media help you get copywriting work? features Sally Mayor
- How do I get copywriting work? features Jorden Roper
- What is technical writing? features Craig Wright, Keith Johnson, Kevin Chilton and others
Espresso ☕️ is still a small list, but the subscribers there want to hear from me. Reminding them about my new content helps to drive up my traffic.
The first handful of people to use my consultancy service have all been Espresso ☕️ subscribers.
Let’s wrap up
I can’t guarantee that the above steps will produce results for you. I can guarantee that taking no action will mean you fall behind your competitors.
My top tip for boosting your business’ web presence is to create relevant, helpful content on a regular basis. Sounds like a tall order? Well, I’m here to help.
If you need a hand with your web content, drop me a line at and let’s chat.
