LinkedIn Fix List
Last update: 1 October 2024 Here’s my list of things that need to be fixed or improved on LinkedIn. I started this in 2019. If you like these ideas or have any more to suggest, give feedback direct to LinkedIn via the form linked below. Feel free to copy and paste any of my descriptions […]
How to record LinkedIn post stats
Log your LinkedIn post analytics to help you do more of what works. Do text posts work best for you? Do you get more comments from video posts? What are your most popular posts? It’s important to know what works on LinkedIn so that you can post content that’s effective for your audience. This post […]
LinkedIn voice notes
I’ve loved sending and receiving LinkedIn voice notes since they debuted in July 2018. Here’s why you might want to give them a whirl. Introduction What LinkedIn voice notes look like Voice note limits When to send voice notes Sending voice notes to non-connections Voice note downsides? Voice note glitches that LinkedIn ought to fix […]
LinkedIn groups
I’ve had quite the downer on LinkedIn groups for a long time, but I’ve changed my mind following the experience of running my Espresso by Espirian group since the start of September 2021. Here’s what you need to know about LinkedIn groups. Introduction Benefits of LinkedIn groups Joining LinkedIn groups Benefits of running a LinkedIn […]
Scheduling posts on LinkedIn
Does scheduling reduce visibility and engagement on LinkedIn posts? Did you know? Native scheduling started rolling out around 18 November 2022. See my blog post on native scheduling on LinkedIn. I gave up using a third-party scheduling tool at the start of 2017, when I decided to focus on building my LinkedIn presence. This experiment […]
A sample blog template
I’ve created this for Ella Orr, who asked in the Espresso+ community about how best to structure a blog post. Start with a hero image, like the one above. I’ve created a template in Snagit, but you can use Canva if that’s easier. Take time to get the headline right. It should be clear and […]
How long does it take to write a blog post?
How much time does it take to write a blog post? Some people seem to rattle off content in minutes. Other people agonise over it for weeks. So, what’s the truth? How long does writing a blog post take? Let’s look at some stats.
Espresso+ FAQs
Here are some of the most common questions people have asked about the Espresso+ community for small business owners and solopreneurs. Is it right for me? What do I get? How do the live calls work? Do I have to commit to a minimum term? Do I already need to know exactly where my business […]
LinkedIn newsletters
LinkedIn newsletters are like LinkedIn articles on steroids. They’re longform content – the equivalent of blog posts on your website. new – subscribe to the relentlessly helpful® newsletter on LinkedIn. Introduction Why bother with LinkedIn newsletters? What should I write about in my LinkedIn newsletter? How to create a LinkedIn newsletter Can I still create […]
LinkedIn link click experiment
Research at the end of 2021 by Richard van der Blom suggested that the best place to share external links on LinkedIn was directly within the body of shortform posts. So, I decided to do a short experiment in November and December 2021 to find out how many times links in my posts were actually […]
LinkedIn post anatomy
This post is my step-by-step formula for writing my short-form LinkedIn posts. I do this below by chunking up a real sample LinkedIn post. Listen to this advice shared in the May 2020 edition of the LinkedIn Sofa, part of the You Are The Media podcast: Headline Body content Subheadings Lists and emojis Links Tagging […]
LinkedIn commenting tips
Writing substantial comments is the best way to boost your visibility on LinkedIn. This article will give you tips to leave comments that help you get noticed, remembered and preferred. Top 10 LinkedIn commenting tips Annotated example LinkedIn comments Advanced LinkedIn comment tips Let’s wrap up Top 10 LinkedIn commenting tips. Here are some commenting […]
How I handle LinkedIn invitations
As my LinkedIn network has grown, I’ve changed my approach to accepting invitations to connect. I now reject most invitations I receive, in large part because so many of them arrive without a note. This article sets out how I’m handling invitations as of late 2021. Do you connect with anyone? Connecting with and following […]
LinkedIn recommendations
Recommendations are LinkedIn’s version of written testimonials. Here’s how to give and get them. Introduction What LinkedIn recommendations look like Recommendation proportions: received to given How to give LinkedIn recommendations How to request LinkedIn recommendations Things to note about recommendations Ratings and reviews Let’s wrap up Introduction. LinkedIn recommendations are a way of giving written […]
LinkedIn don’ts
A recent discussion on Clubhouse with #FridayShout member Wanita Z led me to post some “don’ts” about LinkedIn. To contribute to that post, see here. The responses in the comments were enough to suggest that this topic warranted a blog post, so here are lots of craptacular actions to AVOID on LinkedIn. ❌ Salesy posts […]
Video Reply Day
On 10 June 2021, I tried an experimental LinkedIn post where I offered to reply with a video to all questions in the comments. Here are all 40 questions and my video responses, along with some useful additional resources. (I normally add captions to all my videos. These were intended as quick replies and so […]
How to personalise LinkedIn mobile invitations
In my November 2020 experiment, 71% of LinkedIn invitations I received arrived without a note. This is a missed opportunity to make a good impression. Common questions that run through my mind when people don’t send a note with their invitation: Why does the other person want to connect? Are they just playing a numbers […]
LinkedIn view counts explained
Not all LinkedIn views are equal. On LinkedIn, not all views count the same way. Let’s look at how they differ and what sort of views really matter. My current view stats are shown below. You’ll have to read the rest of the post to understand the differences!
How to post documents on LinkedIn
How to add Word, PowerPoint and PDF documents to your LinkedIn posts. Document posts (sometimes incorrectly referred to as carousels or sliders) perform really well for me on LinkedIn. Check out the bottom row of my latest stats here: Here’s how to add a document to a LinkedIn post. LinkedIn document posts can contain PDFs, […]
In defence of LinkedIn articles
As discussed in LinkedIn view counts explained, articles typically receive the lowest view counts of any type of content on LinkedIn. But while shortform posts are great at getting you visibility, longform articles are great for building authority. People who know their stuff are able to go into length in their articles. That showcases their […]