About this book
For more than a decade, I’ve written for clients who need helpful content that creates visibility and generates revenue.
Content DNA is your handbook for defining the unique “shape” of your business, so that you can build a presence that’s noticed, remembered and preferred.
Read the 550-word summary of the book as part of my Content DNA translation project.
Here’s Phil Fraser – the Business Sounding Board – talking about the “30-month mindset” I mention in the book:
I’ve received 170+ selfies from happy readers, including this cool bunch: