How I handle LinkedIn invitations
As my LinkedIn network has grown, I’ve changed my approach to accepting invitations to connect. I now reject most invitations I receive, in large part because so many of them arrive without a note. This article sets out how I’m handling invitations as of late 2021. Do you connect with anyone? Connecting with and following […]
LinkedIn recommendations
Recommendations are LinkedIn’s version of written testimonials. Here’s how to give and get them. Introduction What LinkedIn recommendations look like Recommendation proportions: received to given How to give LinkedIn recommendations How to request LinkedIn recommendations Things to note about recommendations Ratings and reviews Let’s wrap up Introduction. LinkedIn recommendations are a way of giving written […]
LinkedIn don’ts
A recent discussion on Clubhouse with #FridayShout member Wanita Z led me to post some “don’ts” about LinkedIn. To contribute to that post, see here. The responses in the comments were enough to suggest that this topic warranted a blog post, so here are lots of craptacular actions to AVOID on LinkedIn. ❌ Salesy posts […]
Video Reply Day
On 10 June 2021, I tried an experimental LinkedIn post where I offered to reply with a video to all questions in the comments. Here are all 40 questions and my video responses, along with some useful additional resources. (I normally add captions to all my videos. These were intended as quick replies and so […]
How to personalise LinkedIn mobile invitations
In my November 2020 experiment, 71% of LinkedIn invitations I received arrived without a note. This is a missed opportunity to make a good impression. Common questions that run through my mind when people don’t send a note with their invitation: Why does the other person want to connect? Are they just playing a numbers […]
LinkedIn view counts explained
Not all LinkedIn views are equal. On LinkedIn, not all views count the same way. Let’s look at how they differ and what sort of views really matter. My current view stats are shown below. You’ll have to read the rest of the post to understand the differences!
How to post documents on LinkedIn
How to add Word, PowerPoint and PDF documents to your LinkedIn posts. Document posts (sometimes incorrectly referred to as carousels or sliders) perform really well for me on LinkedIn. Check out the bottom row of my latest stats here: Here’s how to add a document to a LinkedIn post. LinkedIn document posts can contain PDFs, […]
In defence of LinkedIn articles
As discussed in LinkedIn view counts explained, articles typically receive the lowest view counts of any type of content on LinkedIn. But while shortform posts are great at getting you visibility, longform articles are great for building authority. People who know their stuff are able to go into length in their articles. That showcases their […]
Clubhouse intro
Guidance for Clubhouse newbies. Clubhouse is an audio-only social network. It’s currently in private beta and works on iPhone (and is compatible with iPad) on iOS 13 and above. As of May 2021, a rollout started for Android users. Right now, Android users can’t connect their Twitter and Instagram accounts to their Clubhouse bios. They […]
LinkedIn Premium
Should I pay for LinkedIn Premium? UPDATE: See my latest LinkedIn Premium review, published in December 2024. Until doing this April 2021 experiment, I’d never paid a penny for my LinkedIn account. I managed to reach 33K followers on my free LinkedIn account but I wanted to test Business Premium to see whether it was […]
Daily video experiment
I wanted to see what would happen when doing only one type of content for a whole month on LinkedIn. So, during March 2021, I posted a native video on LinkedIn each day. Here’s what happened. Introduction Results Creating the videos Non-video content during the experiment Let’s wrap up Introduction. My hypothesis was that people […]
Unfollowing people on LinkedIn
I follow fewer than 300 people on LinkedIn despite having many thousands of connections. This means my feed is relevant and my experience of LinkedIn is all the better for it. You can do the same and here’s how. Follow the 3 Es Unfollowed people won’t generate notifications The Mute feature Refollowing people Let’s wrap […]
Lucky Lab Game
Lucky Lab Game was my secret viral marketing experiment that ran from February to March 2021. As part of my move to making all of my content experimental, I thought it would be interesting to try a little test with a secret game that wouldn’t be revealed to players until they agreed to take part […]
Delayed engagement experiment
My February 2021 experiment tested whether delaying replies to comments for the first 3 hours after publishing my LinkedIn posts would have a negative impact on the visibility and engagement on those posts. Introduction The experiment Let’s wrap up Introduction. It’s often said that you need to be around to reply to early engagement on […]
Clubhouse: tips for moderators
This post was inspired by Roy Kowarski and Michael Field‘s Clubhouse room called Ask The Audience: Moderator Crash Course for Beginners, which took place on 7 March 2021. Thanks also to Vanessa Marrama for her contributions. Looking for basic Clubhouse help? See my intro guide. Top tips for Clubhouse moderators. Modding isn’t easy for everyone! […]
B2C examples on LinkedIn
Yes, B2C businesses can and do thrive on LinkedIn. I’m often asked whether business-to-consumer (B2C) businesses can get the same value from being on LinkedIn as business-to-business (B2B) businesses do. I’m convinced the answer is YES. LinkedIn is the world’s best business platform for conversational marketing. Any business can succeed there. To show that B2C […]
Post Snippets WordPress plugin
How to make your WordPress website more consistent by reusing repeatable blocks of content. If there’s one thing that wastes our time more than anything else, it’s repeating ourselves when we write our content. Whether it’s looking up that list of links you wrote 5 blogs ago or including a set of social media buttons […]
LinkedIn weekend posting
When is the best time to post on LinkedIn? I’m often asked what days of the week and times are best to post on LinkedIn. I’ve found that weekends work well for me, so I decided to ask my audience how active they were on LinkedIn on weekends. Here are the results of my December […]
LinkedIn connect experiment
Since October 2018, all non-connections of mine have seen the Follow button when visiting my LinkedIn profile. This has led to excellent growth in my follower count. I’ve talked about this before in my followers versus connections article. I wanted to see what happened if I were to switch back to Connect mode for a […]
Copywriting rates
Here are some results from the ProCopywriters survey since 2016. Average day rate for copywriting Average annual earnings for freelance copywriters Preferred pricing models for copywriting Gender pay gap for copywriting Full ProCopywriters survey results More about copywriting prices Average day rate for copywriting. I quote a day rate (currently ) on my Pricing page […]