LinkedIn Social Selling Index (SSI)

Here’s a quick look at LinkedIn Social Selling Index (SSI) – the score that LinkedIn uses to reflect the strength of your presence on the platform. Note: there was a significant drop in everyone’s SSI score around 26 January 2025. See my post on LinkedIn about this. What is LinkedIn SSI? How do I see […]

LinkedIn visibility

Here are my LinkedIn post visibility and engagement stats for the past 5 years, to show how things have changed as the platform has grown. I’m sharing this info so that you can see that even a regular LinkedIn content creator can experience declining visibility on the platform. I’ll remind you below of the advice […]

Add a profile language variant

This LinkedIn tip could be useful for anyone but is likely to be of most interest to translators and interpreters, and to those who frequently deal with markets where English isn’t the principal language. LinkedIn currently supports 36 languages, and the platform allows us to create language variants of our profiles in any of those […]

Recommended copywriters & content writers

Hire a copywriter or content writer. I’m now focusing on my LinkedIn consultancy work and my Espresso+ community for small business owners, which means I no longer take on copywriting projects (unless you’re Liverpool Football Club, in which case I love you and will work for you for free). Check out my list of recommended […]

Human vs AI book summaries

One of the most popular features from my Content DNA book on personal branding is the “Get to the point” section at the start of each of the 32 chapters. I wrote a few sentences to summarise my thinking and placed them at the start of each chapter, to give readers a flavour of what […]

Are hashtags dead on LinkedIn?

More than 100 people got involved in my latest experiment on LinkedIn hashtags, as I tried to work out whether hashtags on LinkedIn were going away. Despite the hashtag functionality having a recent wobble in October 2024, almost everyone who responded said that hashtags were active/clickable and working as expected. Any hashtags that looked like […]

How to promote more than one business on LinkedIn

I’m often asked how to use LinkedIn to promote multiple businesses or activities at the same time. It’s a tough one because, as I say in Content DNA, it’s best to be known for only ONE thing. To make things harder, you might want to promote a second line of business on the side, perhaps because […]

LinkedIn dictionary

LinkedIn doesn’t seem to have a dictionary or glossary, so I made my own entirely unofficial one. There are 143 definitions below, so you’ll need two coffees to get through this. Sorry. What have I missed? Please message me on LinkedIn.(It’s free even if we’re not connected.) 1st-level connections 2nd-level connections 3rd-level connections 3rd-party tools/extensions […]

LinkedIn starter guide

How to improve your LinkedIn profile. This short guide covers basics of producing the best LinkedIn profile, building your presence on the platform and using the search field to look for good leads. For my best thinking on doing the right things on LinkedIn, check out my LinkedIn course. For ongoing support with LinkedIn best […]

LinkedIn “see more” breakpoints on posts

Here’s some updated info for how LinkedIn shows post previews in late 2024. Posts are often too long to be shown in full, so LinkedIn saves space in the feed by showing a preview of the content, with a “…⁠more” link that leads to the full post when clicked. Knowing where this link appears can […]

LinkedIn disconnection experiment

Almost everyone I’ve spoken to who has pared down their first-level network on LinkedIn has said it’s helped to clean up their feed and get their content seen by more relevant people. I decided to try this out over the middle of 2024, and here are the results of my own disconnection experiment. Get to […]

LinkedIn company page analytics

Here’s how LinkedIn describes the Analytics section of the company page: Analytics. Gain insight into the performance of your LinkedIn Page with analytics that gauge trends across metrics and time periods. View your Page’s competitor, content, employee advocacy, follower, lead, search, employer brand (Career Pages only), and visitor highlights. Source: LinkedIn help Let’s wrap up. […]

LinkedIn links in posts or comments

If you want to point your LinkedIn readers to an external resource on the web, what’s the best way to include a link? This piece sets out some pros and cons of how to share links in shortform LinkedIn posts. Introduction Pros and cons of links in comments Pros and cons of links in posts […]

LinkedIn character limits

Here are some LinkedIn character limits for common fields on the platform. Don’t feel you need to fill all the space: your content should be only as long as is needed to convey your message. Posts. 3000 characters. The old limit used to be 1300 characters. Comments. 1250 characters. The old limit used to be […]

How to create a branded hashtag

Create your own terms to support your personal brand. Do you have your own branded hashtag? It could help your business stand out and provides an easy way for followers to spread the word about you. I use branded hashtags to give labels to some of my content on social media. You can do the […]

UpLift Live conference feedback

Here’s the feedback we received on the first UpLift Live conference. I’m focusing here on the suggestions for improvement rather than simply sharing all of the mostly very positive compliments about the event. It’s great to read the lovely things people have said about UpLift Live, but I’m most interested in the suggestions for improvement, […]

How we made UpLift Live

What goes into making a conference? Here are some notes for what we did to put together UpLift Live, the UK’s first LinkedIn-focused conference. Before you read on, here’s where to go when you’re ready to buy a ticket to UpLift Live 25. Here are a few minutes of highlights from the conference on 21 […]

How you can help me

I help non-meanies with lots of queries about LinkedIn, personal branding and online visibility. If I’ve helped you and you wish to reciprocate, here’s how. These would be amazing. Join Espresso+ my membership community Buy an UpLift Live conference ticket Book a consultation Buy my LinkedIn course These would be pretty cool, too. Share my […]

LinkedIn stats breakdown

There’s a lot of talk about how our reach or visibility on LinkedIn has changed over recent times. Here’s an analysis of my own stats. Introduction Average post stats by year Days of the week Let’s wrap up Introduction. I’ve shared plenty of my own data in the past but now that we have a […]

LinkedIn image sizes

Here’s a look at the various image types and sizes you need to know about when creating visual content for LinkedIn. Introduction Profile banners Image posts Introduction. LinkedIn is now pretty forgiving with the image dimensions it supports in various places, but there are still some best practices to keep in mind, as set out […]