LinkedIn visibility
Here are my LinkedIn post visibility and engagement stats for the past 5 years, to show how things have changed as the platform has grown. I’m sharing this info so that you can see that even a regular LinkedIn content creator can experience declining visibility on the platform. I’ll remind you below of the advice […]
LinkedIn membership numbers
How many members does LinkedIn have? On 31 October 2024, LinkedIn had more than 1 billion members. Source: Microsoft Fiscal Year 2025 Q1 Earnings Conference Call (See also LinkedIn Pressroom) Here are the LinkedIn member stats I’ve tracked. Some extra detail about the announcements (such as growth and revenue) are accessible via the links on […]
LinkedIn Premium review
This is a completely rewritten update to a blog I wrote in 2021: see original Every time I run a LinkedIn training session, someone always asks whether it’s worth upgrading to a Premium account. To summarise what I said about this at UpLift Live 24: If you can’t drive your family car well, why would […]
LinkedIn data archive
Did you know that you can download all your data from LinkedIn? Here’s how. Introduction How to request your LinkedIn data archive What does the LinkedIn data export look like? More LinkedIn data archive tips Let’s wrap up Introduction. The data archive is the most robust way to get a copy of all your most […]
Add a profile language variant
This LinkedIn tip could be useful for anyone but is likely to be of most interest to translators and interpreters, and to those who frequently deal with markets where English isn’t the principal language. LinkedIn currently supports 36 languages, and the platform allows us to create language variants of our profiles in any of those […]
Recommended copywriters & content writers
Hire a copywriter or content writer. I’m now focusing on my LinkedIn consultancy work and my Espresso+ community for small business owners, which means I no longer take on copywriting projects (unless you’re Liverpool Football Club, in which case I love you and will work for you for free). Check out my list of recommended […]
Human vs AI book summaries
One of the most popular features from my Content DNA book on personal branding is the “Get to the point” section at the start of each of the 32 chapters. I wrote a few sentences to summarise my thinking and placed them at the start of each chapter, to give readers a flavour of what […]
Are hashtags dead on LinkedIn?
More than 100 people got involved in my latest experiment on LinkedIn hashtags, as I tried to work out whether hashtags on LinkedIn were going away. Despite the hashtag functionality having a recent wobble in October 2024, almost everyone who responded said that hashtags were active/clickable and working as expected. Any hashtags that looked like […]
How to promote more than one business on LinkedIn
I’m often asked how to use LinkedIn to promote multiple businesses or activities at the same time. It’s a tough one because, as I say in Content DNA, it’s best to be known for only ONE thing. To make things harder, you might want to promote a second line of business on the side, perhaps because […]
LinkedIn dictionary
LinkedIn doesn’t seem to have a dictionary or glossary, so I made my own entirely unofficial one. There are 143 definitions below, so you’ll need two coffees to get through this. Sorry. What have I missed? Please message me on LinkedIn.(It’s free even if we’re not connected.) 1st-level connections 2nd-level connections 3rd-level connections 3rd-party tools/extensions […]
LinkedIn starter guide
How to improve your LinkedIn profile. This short guide covers basics of producing the best LinkedIn profile, building your presence on the platform and using the search field to look for good leads. For my best thinking on doing the right things on LinkedIn, check out my LinkedIn course. For ongoing support with LinkedIn best […]
LinkedIn “see more” breakpoints on posts
Here’s some updated info for how LinkedIn shows post previews in late 2024. Posts are often too long to be shown in full, so LinkedIn saves space in the feed by showing a preview of the content, with a “…more” link that leads to the full post when clicked. Knowing where this link appears can […]
LinkedIn disconnection experiment
Almost everyone I’ve spoken to who has pared down their first-level network on LinkedIn has said it’s helped to clean up their feed and get their content seen by more relevant people. I decided to try this out over the middle of 2024, and here are the results of my own disconnection experiment. Get to […]
LinkedIn company page analytics
Here’s how LinkedIn describes the Analytics section of the company page: Analytics. Gain insight into the performance of your LinkedIn Page with analytics that gauge trends across metrics and time periods. View your Page’s competitor, content, employee advocacy, follower, lead, search, employer brand (Career Pages only), and visitor highlights. Source: LinkedIn help Let’s wrap up. […]
LinkedIn experts to follow
If my LinkedIn Learner Lounge isn’t enough for you(!), follow the smartypants below for plenty more insights about how best to use LinkedIn. Many of the following are part of the Espresso+ community, as indicated by after their name. Each person can help you professionally with some aspect of your LinkedIn presence. 🇬🇧 Gus Bhandal […]
LinkedIn links in posts or comments
If you want to point your LinkedIn readers to an external resource on the web, what’s the best way to include a link? This piece sets out some pros and cons of how to share links in shortform LinkedIn posts. Introduction Pros and cons of links in comments Pros and cons of links in posts […]
LinkedIn character limits
Here are some LinkedIn character limits for common fields on the platform. Don’t feel you need to fill all the space: your content should be only as long as is needed to convey your message. Posts. 3000 characters. The old limit used to be 1300 characters. Comments. 1250 characters. The old limit used to be […]
How to get help on LinkedIn
Here are all the routes to contact LinkedIn support for help. IMPORTANT: two-step verification Help routes: Self-service online help and forum Tweeting @LinkedInHelp on Twitter/𝕏 Tagging LinkedIn Help on LinkedIn Raising a support ticket while logged in Raising a support ticket while not logged in Company pages help Live chat (Premium members only) LinkedIn events […]
How to create a branded hashtag
Create your own terms to support your personal brand. Do you have your own branded hashtag? It could help your business stand out and provides an easy way for followers to spread the word about you. I use branded hashtags to give labels to some of my content on social media. You can do the […]
UpLift Live conference feedback
Here’s the feedback we received on the first UpLift Live conference. I’m focusing here on the suggestions for improvement rather than simply sharing all of the mostly very positive compliments about the event. It’s great to read the lovely things people have said about UpLift Live, but I’m most interested in the suggestions for improvement, […]