LinkedIn personal profile analytics
This post looks at the analytics shown on personal profiles on LinkedIn. Which ones matter and what do the numbers mean? When you view your own profile on LinkedIn, you’ll see an Analytics panel near the top of the page, beneath the top card. This Analytics panel shows 3 items: Let’s review these in order: Profile […]
LinkedIn membership numbers
How many members does LinkedIn have? On 30 October 2025, LinkedIn had more than 1.3 billion member accounts. Source: LinkedIn Pressroom Here are the LinkedIn member stats I’ve tracked. Some extra detail about the announcements (such as growth and revenue) are accessible via the links on the numbers in the table. Date Members 02 August […]
Informed 468
Show notes. Thanks to Mark Williams for his kind farewell newsletter. Postbag. Other topics. Everyone is talking about algorithmic bias against women. I’m going to investigate. For now, see this LinkedIn Engineering blog post (20 November 2025) for the company’s response. A couple of text-plus-image posts: Starting a post with a short bit of quoted […]
Post boosting experiment
Here are the results of a test I did to boost a personal post on LinkedIn over a 5-day period in November 2025. It’s long been possible to boost company page posts on LinkedIn, but personal post boosting hasn’t been possible until late 2025. Here’s the 6-min video I recorded for Espressians on 11 November […]
Informed 467
Show notes The first episode of the new-look show took me 6 hours to record, edit and produce last week. Postbag Why not refresh your About statement with some icebreakers? Pick 3–5 conversation starters and drop them into your profile so that people doing their research can say something interesting to you. Free LinkedIn members […]
Informed 466
Show notes This is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian. There’s a quick backstory of the handover from the show’s creator, Mark Williams, to John, and then on to listener questions in the Postbag. Postbag questions Generative AI data training: how to turn it […]
LinkedIn experts to follow
If my LinkedIn Learner Lounge isn’t enough for you(!), follow the smartypants below for plenty more insights about how best to use LinkedIn. Many of the following are part of the Espresso+ community, as indicated by after their name. Each person can help you professionally with some aspect of your LinkedIn presence. 🇬🇧 Gus Bhandal […]
LinkedIn verification
Introduction What is LinkedIn verification? Does verification matter? Verification when names don’t match Verification via a company page Verification via an educational institution Data privacy concerns when verifying “Verified on LinkedIn” on external platforms Verification and the Online Safety Act Let’s wrap up Introduction. Verification is LinkedIn’s attempt to build trust with users and external […]
How to get help on LinkedIn
Here are all the routes to contact LinkedIn support for help. IMPORTANT: two-step verification Help routes: Self-service online help and forum Tweeting @LinkedInHelp on Twitter/𝕏 Tagging LinkedIn Help on LinkedIn Raising a support ticket while logged in Raising a support ticket while not logged in Company pages help Live chat (Premium members only) LinkedIn events […]
LinkedIn Social Selling Index (SSI)
Here’s a quick look at LinkedIn Social Selling Index (SSI) – the score that LinkedIn uses to reflect the strength of your presence on the platform. Note: there was a significant drop in everyone’s SSI score around 26 January 2025. See my post on LinkedIn about this. What is LinkedIn SSI? How do I see […]
LinkedIn visibility
Here are my LinkedIn post visibility and engagement stats for the past 5 years, to show how things have changed as the platform has grown. I’m sharing this info so that you can see that even a regular LinkedIn content creator can experience declining visibility on the platform. I’ll remind you below of the advice […]
LinkedIn Premium review
This is a completely rewritten update to a blog I wrote in 2021: see original Every time I run a LinkedIn training session, someone always asks whether it’s worth upgrading to a Premium account. To summarise what I said about this at UpLift Live 24: If you can’t drive your family car well, why would […]
LinkedIn data archive
Did you know that you can download all your data from LinkedIn? Here’s how. Introduction How to request your LinkedIn data archive What does the LinkedIn data export look like? More LinkedIn data archive tips Let’s wrap up Introduction. The data archive is the most robust way to get a copy of all your most […]
Add a profile language variant
This LinkedIn tip could be useful for anyone but is likely to be of most interest to translators and interpreters, and to those who frequently deal with markets where English isn’t the principal language. LinkedIn currently supports 36 languages, and the platform allows us to create language variants of our profiles in any of those […]
Recommended copywriters & content writers
Hire a copywriter or content writer. I’m now focusing on my LinkedIn consultancy work and my Espresso+ community for small business owners, which means I no longer take on copywriting projects (unless you’re Liverpool Football Club, in which case I love you and will work for you for free). Check out my list of recommended […]
Human vs AI book summaries
One of the most popular features from my Content DNA book on personal branding is the “Get to the point” section at the start of each of the 32 chapters. I wrote a few sentences to summarise my thinking and placed them at the start of each chapter, to give readers a flavour of what […]
Are hashtags dead on LinkedIn?
More than 100 people got involved in my latest experiment on LinkedIn hashtags, as I tried to work out whether hashtags on LinkedIn were going away. Despite the hashtag functionality having a recent wobble in October 2024, almost everyone who responded said that hashtags were active/clickable and working as expected. Any hashtags that looked like […]
How to promote more than one business on LinkedIn
I’m often asked how to use LinkedIn to promote multiple businesses or activities at the same time. It’s a tough one because, as I say in Content DNA, it’s best to be known for only ONE thing. To make things harder, you might want to promote a second line of business on the side, perhaps because […]
LinkedIn dictionary
LinkedIn doesn’t seem to have a dictionary or glossary, so I made my own entirely unofficial one. There are 143 definitions below, so you’ll need two coffees to get through this. Sorry. What have I missed? Please message me on LinkedIn.(It’s free even if we’re not connected.) 1st-level connections 2nd-level connections 3rd-level connections 3rd-party tools/extensions […]
LinkedIn starter guide
How to improve your LinkedIn profile. This short guide covers basics of producing the best LinkedIn profile, building your presence on the platform and using the search field to look for good leads. For my best thinking on doing the right things on LinkedIn, check out my LinkedIn course. For ongoing support with LinkedIn best […]