The LinkedIn Lab
This is where I record all my LinkedIn experiments. This content is a subset of what’s in my #LinkedInLearnerLounge.
I share ongoing insights and experimental plans with people in my Espresso+ membership.
Link clicks
When: November/December 2021
What: Testing clicks of links in LinkedIn posts
Insight: Clickthrough rates were between 1% and 3% for links in posts – a poor result!
Video Reply Day
When: June 2021
What: Testing video replies to questions
Insight: 40 interesting questions answered in one day!
LinkedIn Stories
When: May 2021
What: Testing visibility of Stories.
Insight: Waste of time!
LinkedIn Premium
When: April 2021
What: Testing LinkedIn Business Premium.
Insight: Probably not worth £480/year for most people.
Lucky Lab Game
When: March 2021
What: Secret giveaways.
Insight: Helping people for no particular reason got me some business wins.
Daily videos
When: March 2021
What: Creating videos every day for a month.
Insight: Average view counts dropped when I created more videos.
Delayed commenting
When: February 2021
What: Delaying responses to comments made in the first 3 hours of your posts being published.
Insight: View counts dropped by 49%.
Scheduled content
When: January 2021
What: Scheduling LinkedIn posts via third-party tools.
Insight: No reduction in visibility or engagement.
Connect first
When: November 2020
What: Switching from Follow first mode back to Connect first mode.
Insight: >70% of invitations contained no personalisation at all.
Links in posts
When: May 2020
What: Adding links to posts to test whether they’re suppressed by the algorithm
Insight: Links do not seem to reduce a post’s reach.
LinkedIn ads
When: October 2017
What: Testing LinkedIn Ads
Insight: No business achieved!
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114 recommendations for JohnJohn Espirian
I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA. I teach business owners how to be noticed, remembered and preferred.
Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.
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