Content DNA pre-order

Reserve your copy now and get a signed paperback in April 2020.
Only £12 (inc. postage in the UK).

When’s the launch?

Late April 2020.

Pre-order now to receive a personally signed paperback as soon as it’s available.

Who’s the book for and what’s it about?

Content DNA is for small business owners who want more control over their own branding and marketing. For those who invest in the help of a branding, marketing or content service provider, this book will turn them into an educated buyer.

The book shows you the power of consistency and congruence, and helps you identify the building blocks that define the “shape” of your brand.

With my strategies and tactics, you’ll start to create content that makes your business noticed, remembered and preferred.

Pre-order your signed paperback now and get ready for relentlessly helpful advice, research and interviews with lots of smart people. Plus, there’s a foreword by my mentor, marketing legend Mark Schaefer.

Prices including postage

  • 🇬🇧 UK: 12 GBP
  • 🇪🇺 EU: 17 EUR
  • 🇺🇸 US: 18 USD
  • 🌍 World: fill in the form below and I’ll get back to you.

The paperback and ebook will be on Amazon in April 2020 (prices TBC). I’m also self-narrating an audiobook version.

Pre-order now

1. Pay the right amount via the PayPal links for UK, EU or US.
2. Fill in the form below.

I’m using this form only so I know where to send copies of the book. If you want to receive my regular content updates, including a free written and audio chapter of the book, please subscribe to my Espresso ☕️ list.


Any questions? Drop me a line: support *at* espirian.co.uk

Thanks for reading,

John Espirian signature