Content DNA.

Want your business to be noticed, remembered and preferred?

Listen to a sample.

About this book.

For more than a decade, I’ve written for clients who need helpful content that creates visibility and generates revenue.

With my help, those clients have discovered and embraced their Content DNA. But what is that? 

Content DNA is the handful of building blocks that define the unique “shape” of a business. 

This book shows how staying true to your shape will help you build a business presence that’s noticed, remembered and preferred.

  • DISCOVER the unique "shape" of your business
  • CREATE content that serves your ideal clients
  • BUILD a business presence that helps you win

Review snippets.

Lois Cliff
Lois Cliff
⭐️⭐️⭐️⭐️⭐️

I’m trying very hard to find something I don’t like. But I can’t. Sorry. 

Just read the book, damn it. It’s just really useful.

Mike CottamMike Cottam
⭐️⭐️⭐️⭐️⭐️

John’s relentlessly helpful advice is delivered with humour and in a tone that makes reading the book a pure joy.

Sara DonaldsonSara Donaldson
⭐️⭐️⭐️⭐️⭐️

I can honestly say I loved it. 

And I think it will become a go-to reference guide for people serious about building a great business that stays true to the core building blocks they’re going to create as a result of reading it.

Rebecca CatterallRebecca Catterall
⭐️⭐️⭐️⭐️⭐️

In 20+ years I have come across many self proclaimed experts – but John – he’s the real deal. 

His writing style is wonderfully warm and it’s like having a chat with a friend.

Keith JohnsonKeith Johnson
⭐️⭐️⭐️⭐️⭐️

Content is king, even today. John’s book does justice to this fact. 

I highly recommend this book for not only writers, but everyone who works with content in one way or another.

Synne LindénSynne Lindén
⭐️⭐️⭐️⭐️⭐️

Content DNA has given me clarity, calm and confidence in pivoting my business and I’m so thankful to John for writing it.

Bisma HashmiBisma Hashmi ⭐️⭐️⭐️⭐️⭐️

My own business is living proof that John’s content marketing strategies work wonders.

The content is simple to digest and the writing style is thoroughly enjoyable.

David WithingtonDavid Withington
⭐️⭐️⭐️⭐️⭐️

I’ve read many books which try to get you to change things. Few do that. But Content DNA did. 

I now have a new website tagline which reflects who I am. 

It was worth the price of the book just for that.

I’ve received 100+ selfies from happy readers, including this cool bunch:

Content DNA book collage

PS. Here’s a sample you’ll find helpful: chapter 9’s long list of brand values.