Content DNA pre-order

Reserve your copy now and get a signed paperback in April 2020.
Only Β£12 (inc. postage in the UK).

I’m publishing Content DNA in paperback and ebook in April 2020. Pre-order now to receive a personally signed paperback copy before anyone else gets it.

About this book

When I ask new business writing clients “what is the DNA of your business?”, they usually don’t have a good answer.

Most of them haven’t thought about the question before. Or they’ve been through an expensive branding exercise and have some glossy but useless PDFs hidden away.

I help those clients to produce content that truly represents them and that speaks the right language to their target audience.

That’s what Content DNA is about.

In this book, you’ll identify the building blocks that define the “shape” of your brand. And you’ll learn how the power of consistency and congruence will help you to create content that gets noticed, remembered and acted on.

Pre-order your signed paperback now and get ready for relentlessly helpful advice, research and interviews with lots of smart people. Plus, there’s a foreword by my mentor, marketing legend Mark Schaefer.

Prices including postage

  • πŸ‡¬πŸ‡§ UK: 12 GBP
  • πŸ‡ͺπŸ‡Ί EU: 17 EUR
  • πŸ‡ΊπŸ‡Έ US: 18 USD
  • 🌍 World: fill in the form below and I’ll get back to you.

Alternatively, order the paperback or ebook from Amazon in April 2020 (prices TBC).

Pre-order now

1. Pay the right amount via the PayPal links for UK, EU or US.
2. Fill in the form below.

I’m using this form only so I know where to send copies of the book. If you want to receive my regular content updates, please subscribe to my Espresso β˜•οΈ list.


Any questions? Drop me a line: support *at* espirian.co.uk

Thanks for reading,

John Espirian signature