LinkedIn article tips
Top tips for getting your long-form content right on LinkedIn. Here are my best tips on getting your LinkedIn articles right. For more context, check out my interview with Mark Williams on the Linkedinformed podcast, episode 252. Briefly, why bother with articles? Because they’re a great way to demonstrate your authority. Normal posts in the […]
Email consistency
Does a regular email schedule matter to your readers? You know it’s important to have an email list so that you can have a direct route to communicate with your audience. But do your readers pay more attention to regular messages?
You Are The Media 2019
Where: Bournemouth When: 23 May 2019 Wow: It was properly sunny ☀️
LinkedIn advanced tips
20+ advanced LinkedIn tips for non-newbies. You’ve read all the basic advice about using LinkedIn. You know you need to fill out your profile, write an engaging headline and add a good-quality headshot. Blah blah blah. Now you want to move on and see some more advanced tips for using LinkedIn. You’re in the right […]
Blog posts vs LinkedIn articles
Is it better to create a blog post or a LinkedIn article? A lot of my copywriting clients aren’t sure whether their content ought to be published on their blog or on LinkedIn. Let’s take a quick look at the pros and cons. Plus, I’ll show you my recommended publishing process.
How to update social media previews
You’ve updated the featured image on your WordPress web page or blog post but the old image still appears when you share the content on social media. What to do? This post shows you how to get your social media preview visuals and info right. The above video explains the process. Alternatively, follow the steps […]
Twitter: how to search for untagged mentions
Who is talking about you but not tagging you on Twitter? Do you want to make sure that you don’t miss any mentions of your name on Twitter? This post gives you a magic search string to save so that can easily check it in future.
How to trademark a name in the UK
Register a name or phrase for your UK business. Have you ever wanted to trademark a name or phrase for your business? You can do it online in the UK for as little as £170. And you probably won’t need a lawyer or any external help. View trademark for Content DNA® View trademark for relentlessly helpful®
How to create video captions
Do you create video for YouTube, your website or your social media accounts? If so, adding captions (text subtitles) will improve the viewing experience for your audience. Summary for busy people. Add captions to iPhone video via Apple Clips or . Add captions to pre-recorded desktop video via ($1.25/min) or .
Top proofreading tips
Catch mistakes and add polish to your own writing. As a former director of what is now the Chartered Institute of Editing and Proofreading (CIEP), I’m interested in improving the standards of all written work. Here are my top tips to help you proofread your own writing.
HTML introduction – anatomy of a web page
An intro to HTML, the language of the web Do you ever have to fiddle with your website pages beyond just editing text? If you’re confused by the code view, this guide to HTML should make things a bit less scary.
Content DNA
Using congruence and consistency to be the same “shape” everywhere DNA is our blueprint for life. It’s in all our cells and defines how our bodies are made. It’s the same story with our content – the material we publish online and offline. Think of Content DNA as the building blocks of your brand identity. […]
How to measure business success
Do not ignore the positive signals of progress in your business Capture the good stuff so that you can refer back to it when times get tough, as they undoubtedly will. This post was inspired by my marketing mentor, Mark Schaefer.
Tips for new freelance copywriters
Advice from experienced copywriters on how to get started as an independent writer How do I get started in freelance copywriting? What are the challenges? What are the dos and don’ts? What sort of learning should I do? How do I market myself? These are the sorts of question I get a lot from people […]
How to turn on text-to-speech on a Mac
A quick and free way to help you spot errors in your writing Here’s a quick tip to help you check written content on your Mac, using the text-to-speech feature. Instead of reading the text out loud yourself, you can get your Mac to do it via a simple keyboard shortcut. This is useful if […]
Content vs ads – the online battle for attention
Why creating content is the best long-term way to promote your business It’s natural to assume that when you want to promote your business online, you should place an ad. Do ads work online? When should you use them? And is there a better ongoing method for attracting new clients?
How can a copywriter help you?
16 ways a copywriter can provide content to support your business A lot of people think that copywriters write website sales copy and nothing else. In fact, many experienced copywriters can offer much more. Instead of doing it all yourself, hire a copywriter to help lift the burden of writing effective content to support your […]
Headline, subheading and meta description
My notation for writing website copy for clients I write almost all my B2B client website copy in Word. This post shows how I denote my headlines, subheadings and meta descriptions – and what those things mean. My clients find this clear and it’s easy for their web designers to turn my copy into web […]
Web design options
Before you can blog, you need an online space you control. The best place to blog for your business is on your own website – so before you dig in to my business blogging guide, you need to set up that online space. This post covers some options for getting started.
How to create video for websites and blogs
Bridging the gap between you and your audience. In this post, we’ll look at a couple of types of video that can add value to your blogs and make your message more relatable. We’ll also see the basic kit needed to create and share video. Before you dive in, note that video creation takes time. […]