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Content DNA

Content DNA – Chapter 21 – Pen portraits: your ideal customer

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Pen portraits real examples

Pen portraits: real examples

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Pen portraits: Tony

Pen portraits: Tony

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Pen portraits

Pen portraits: understanding your ideal audience

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Content DNA

Content DNA – Chapter 22 – Poison portraits: the salesy douche canoe

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Business blogging guide

Business blogging guide

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How long does it take to write a blog post?

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Tips for freelance copywriters

How to get freelance copywriting work

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How to write good headlines

How to write good headlines

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Content DNA

Content DNA – Chapter 27 – How to write good content

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Watertight Marketing conference 2018: the big write-up

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You Are The Media 2018 write-up

You Are The Media 2018

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7 ways to increase web traffic

How to increase web traffic

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How do I improve my website?

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Blog and social image sizes

What is the best blog image size in WordPress?

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Writing tips

10 business writing tips

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4 words to avoid in instructions

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CMA Live 2017 write-up

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technical-writers-research-john-espirian

Do technical writers need to do research?

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Content Review 10

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