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Pen portraits – real examples

Pen portraits – real examples

Do you have a pen portrait for your business? That’s a written summary of your ideal customer. I believe that creating one can help you stay on the right track when it comes to producing content for your business.

This post contains some real examples of pen portraits, shared by members of my Espresso ☕ community. Perhaps they’ll inspire you to create your own?

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Pen portraits – understanding your ideal audience

📚 This post is part of my business blogging guide.


Have you ever read a piece of writing that feels as though it were created just for you?

The author of that text will have thought about the audience – what they would need to know and how they should be made to feel about it. This is the essence of good, persuasive writing.

This post shows you how to build a picture of your ideal reader, so you write content suited to him or her. And that in turn will help turn those readers into customers and loyal fans.

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How to write good headlines

How to write good headlines

Simple tips to improve your headlines and help your content be found

The biggest response I ever got to a headline was more than a decade ago when I came up with:

Martin didn’t want me to show you this …

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How marketing communities can help businesses grow

How marketing communities can help businesses grow

Do you feel lost in the sea of advice about how to promote your business? How do you know that you’re doing the right things to market yourself online?

These were a couple of the questions I asked myself in 2016 when I was thinking about how to take my business to the next level.

Since that time, I have:

This post is about how two marketing communities have helped me succeed.
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How to increase web traffic in 2019

Top tips to get more eyeballs on your business website

More website traffic often means more interest in your products and services. If you want to boost your business, increasing your website traffic should be one of your goals for 2019. But how?

This post lists 7 reasons for this growth. See how they can help you improve your web presence.

Web traffic changes as a result of consistent business blogging

Page view stats 2012–2018
Click to enlarge

Year Blog posts Page views
2012 0 1171
2013 0 1194
2014 15 4422
2015 10 5822
2016 37 21,838
2017 49 53,580
2018 35 109,696

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