📚 This post is part of my business blogging guide.
Have you ever read a piece of writing that feels as though it were created just for you?
The author of that text will have thought about the audience – what they would need to know and how they should be made to feel about it. This is the essence of good, persuasive writing.
This post shows you how to build a picture of your ideal reader, so you write content suited to him or her. And that in turn will help turn those readers into customers and loyal fans.