How you can help me

The relentlessly helpful® blog by John Espirian

7 April 2024
How you can help me

I help non-meanies with lots of queries about LinkedIn, personal branding and online visibility. If I’ve helped you and you wish to reciprocate, here’s how.

These would be amazing.

Buy John a coffee

These would be pretty cool, too.

Share my blog.

Whether it’s a single blog post or my whole blog page, I’d really appreciate it if you tell others about my writing.

My ideal reader is a small business owner who wants to develop a better online presence through high-quality website content and a distinctive LinkedIn presence.

I don’t work with people who are salesy douche canoes. I don’t use ads or any other growth hacks.

The best way to help the discoverability of my work is to add a link from your website to a page on my site. This tells Google and other search engines that there’s something valuable on my site.

Here’s an example by fellow copywriter Ellen Forster (click her name to visit her website in a new window).

Link to Content DNA by Ellen Forster
A link to my book from Ellen’s website

Engage on my LinkedIn posts.

My content gets in front of more people when my audience likes and comments on my posts and articles.

Sharing doesn’t really work on LinkedIn, but clicking the like button and leaving me a supportive and substantial comment does.

I’ve written a blog post on how to comment well on LinkedIn.

Mention me in a group.

A lot of my best supporters are members of groups on Facebook and other social networks.

If you see a post where someone is looking for a LinkedIn specialist, perhaps you could drop my name into the mix.

Lots of my new connections start their messages to me with “I heard about you in so-and-so group.” It’s stuff I don’t see directly but it’s all welcomed in bringing more people to my door.

Join my membership community.

Espresso+ is my membership community to help small business owners and solopreneurs to get better results from their online efforts with content and LinkedIn.

Join Espresso+

Buy an UpLift Live conference ticket.

UpLift Live is the UK’s first LinkedIn-focused conference and is aimed at LinkedIn specialists, power users and enthusiasts. Find out more and get in-person and on-demand tickets here:

UpLift Live conference

Subscribe to my YouTube channel.

I’m doing more videos these days and uploading as many of them as I can to my YouTube channel.

I have 800+ subscribers right now. I’d love to reach 1000.

Watch my YouTube channel

Write a LinkedIn recommendation.

Recommendations take a bit more effort than endorsements but they’re also more valuable.

The best recommendations are specific about the help you’ve received and what transformation (if any) that’s led to.

You can recommend someone on LinkedIn only if you’re connected with them.

Recommend on LinkedIn (via desktop)

Write a Google review.

My business is listed on Google My Business. If I’ve helped you with copywriting or LinkedIn support, you could leave me a rating and review there. It all helps me be more findable on Google.

Holly Christie Google My Business 5-star review

Review me on Google My Business

Record a video testimonial.

Follow the example of the wonderful Rebecca Wilson and use your phone in portrait mode to record a 30-second video testimonial.

Send it to me and I’ll turn it into something like this, to help promote one of my services:

Use my affiliate links.

Here are some of the tools I use and recommend: recommended software and hardware tools

If you buy anything via the links on that page, I’ll earn a little commission.

Buy me a coffee.

If you want to make a small financial donation (£5 or multiples of it), this is how to do it:

Buy John Espirian a coffee from only £5

Buy me a coffee

Sign up for this free service and receive donations from your own audience: Buy me a coffee free registration

Buy me an Amazon gift voucher.

I use Amazon a lot so credit there is just as good as normal cash.

Buy an Amazon gift voucher

Read and review my book.

I’ve spent ages researching and writing my book, Content DNA. It’s available in paperback, ebook and audiobook formats on Amazon.

If you’ve already bought the book, I’d really appreciate an Amazon rating and review. The more good reviews I receive, the more likely it is that others will discover my work.

Content DNA on Amazon (UK)

Content DNA on Amazon (USA)

If Buy Me a Coffee isn’t for you, you could use good old PayPal.

Here’s my PayPal Me link

Book a consultation.

Grab a 20-minute or 60-minute slot and we can talk about anything you want on Zoom.

Clients typically ask me questions about copywriting, personal branding and LinkedIn.

Book a consultation

Buy my LinkedIn course.

This is where I’ve put all of my best thinking about LinkedIn.

Find out more and buy the course

Hire me for LinkedIn consultancy.

I offer 1-to–1 consultations on building a LinkedIn presence as well as remote training sessions for teams.

1-to-1 consultations

Team training

Let’s wrap up.

Above are plenty of ways you could help me. If none of them appeal to you, that’s cool. Just be a nice person and do no harm. That would be a win.


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John Espirian

I’m the relentlessly helpful®️ LinkedIn nerd and author of Content DNA

I teach business owners how to be noticed, remembered and preferred.

Espresso+ is a safe space to learn how to ethically promote your business online and get better results on LinkedIn.

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