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MicroMacTips 8

MicroMacTips part 8

Here’s another batch of 5 quick and easy #MicroMacTips to help you get to grips with your cool Apple tech.

1. Minimise the Dock

The Dock is the strip of icons usually found at the bottom of the screen. If you need a bit more space, you can hide the Dock when you’re not using it.

Press Cmd-Alt-D and the Dock will disappear. Move the pointer to the bottom of the screen and it will magically reappear and then disappear again when you move the pointer away. This is how I always have my Dock set up – I think it’s cleaner this way.

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Trust your copywriter

Trust your copywriter

‘I don’t like how he installed that shower, you know. I’m going to pull out a few tiles and move those pipes around.’

For the most part, those aren’t sentences that you’re likely to hear about a bathroom fitter.

And, in general, that’s true for most classic tradesmen. Plumbers, carpenters, electricians, you name it. And it’s also true for people in other professions:

  • Lawyers – ‘These contract restrictions aren’t exhaustive enough. To the library!’
  • Dentists – ‘Let’s redo that root canal. Gloves, please!’
  • Doctors – ‘Well, I really do think the incision ought to go here.’
  • Pilots – ‘This glide slope is sub-optimal. Hand me the controls.’

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Read this before asking me how to get copywriting work

Read this before asking me how to get copywriting work

Recently, I’ve received loads of emails and tweets from newbie copywriters asking how to get their business up and running. I try to be as helpful as I can with everyone who comes to me for support, but I think the time’s come to do away with manual replies and instead stick my thoughts into a blog. Ready?

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2017: the year of being not boring


My old marketing approach was boring as hell. There’s a harsh personal realisation right there.

It didn’t matter how useful or well researched my posts were (and they were), they fell into that boredom trap. Into that I’ve-read-something-like-this-before trap. So, after a bit of soul-searching and a fun chat with my buddies Andrew and Pete, I’ve decided to make some changes to the way I go about these blogs.

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