Simple tips to improve your headlines and help your content be found
The biggest response I ever got to a headline was more than a decade ago when I came up with:
Martin didn’t want me to show you this …
The relentlessly helpful blog
How to find blog post ideas
10 methodical & creative approaches to uncovering what should you write about
📚 This post is part of my business blogging guide.
One of the main blockers to business owners starting blogs is not knowing what to write about.
In this post, we’ll look at 5 methodical approaches to deciding the topics to cover. We’ll also see 5 creative ways to draw inspiration for your content.
LinkedIn starter guide
Set up your LinkedIn profile | Build a presence | Find work
This post covers the basics of producing a decent LinkedIn profile, building your presence on the platform and using the search field to look for good leads.
Before the start of 2017, I was a complete LinkedIn loser. No one was looking at my lame CV-style profile. I didn’t get any likes or comments on my (mostly automated) posts. And serious work offers were few and far between.
But now I’ve turned things around on LinkedIn. My content is being read and my profile is being viewed by several hundred people per month, which has led to lots of new client enquiries. Follow the advice below and the same could happen for you.
How to speed up Google indexing
📚 This post is part of my business blogging guide.
Did you know that when you publish a blog post, it’s not immediately searchable on Google?
It can take several days or more for your pages to become findable on Google. Who wants to wait that long? Not me.
This post covers 2 methods to make Google indexing faster.
Read on to find out how you can get your content indexed in just a few hours.
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CMA Live 18 write-up
Here’s my write-up of CMA Live 18 (#cmalive18) in Edinburgh on 6–7 June 2018. It’s a summary of all the main sessions over two days at the UK’s best content marketing conference.
This was my second time at the event. See my CMA Live 17 write-up to find out what happened the previous year.
How to create video captions
📚 This post is part of my business blogging guide.
Do you create video for YouTube, your website or your social media accounts? If so, adding captions (text subtitles) will improve the viewing experience for your audience.
Summary for busy people
Add live captions to iPhone video via Apple Clips or Clipomatic.
Add captions to pre-recorded video via a captioning service such as Rev ($1 per minute of video).
You Are The Media 2018 – the big write-up
On 24 May 2018, the first ever You Are The Media conference took place at the Shelley Theatre in Bournemouth. Here’s my write-up of a truly great day.
Copywriting rates
Here’s a quick look at some results from the Professional Copywriters’ Network’s survey results since 2016.
How to share links on LinkedIn
📚 This post is part of my business blogging guide.
If you place a link in a LinkedIn post, your post probably won’t be seen by most of your connections and followers.
LinkedIn’s algorithm treats external links in posts like they’re Kryptonite.
This is bad news if you’ve got web content to share.
But there’s always a workaround …
Blog republishing strategy
📚 This post is part of my business blogging guide.
This post shows how articles on your website can be legitimately republished on LinkedIn and Medium. It means your content does double or triple duty to improve the exposure of your business – without any duplicate content penalties.
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