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How to create video for your blog posts

How to create and add video to your blog posts

Bridging the gap between you and your audience

📚 This post is part of my business blogging guide.


In this post, we’ll look at a couple of types of video that can add value to your blogs and make your message more relatable. We’ll also see the basic kit needed to create and share video.

Before you dive in, note that video creation takes time. I often spend 1 hour to produce 60 seconds of usable video. So, you might want to use this method only on your most important blog content.

There are 2 common types of video that work well in blog posts:

  • 👦🏻 Personal video: e.g. talking head, interviews, on-location filming.
  • 🖥 Screen video: e.g. software demos, PowerPoint slides, webinars.

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Stop using the LinkedIn Share button

Stop using the LinkedIn Share button

Liking and commenting is much better for LinkedIn engagement

Most people think that using LinkedIn’s Share button is a good way to spread the word about posts they like or find useful.

But LinkedIn shares don’t receive many views.

In fact, sharing a LinkedIn post is about the worst way for you to help it succeed.

A much better approach is to click the Like button and add a meaty comment.

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Recommended copywriters – UK and international

Recommended copywriters – UK and international

Need to hire a copywriter to write content for your business?

Here’s my list of go-to UK and international copywriters. If I’m not available, these guys and girls will sort you out.

  • All links point to the corresponding LinkedIn profile.
  • All these copywriters write content in English.
  • No one paid to be on this list, and I don’t use any paid referral schemes.
  • The ordering has nothing to do with these copywriters’ abilities.
  • Don’t expect cheap. Do expect good.
  • I’m not including every copywriter I know, because listing 200+ people probably wouldn’t be helpful.

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How to find blog post ideas

How to find blog post ideas

10 methodical & creative approaches to uncovering what should you write about

📚 This post is part of my business blogging guide.


One of the main blockers to business owners starting blogs is not knowing what to write about.

In this post, we’ll look at 5 methodical approaches to deciding the topics to cover. We’ll also see 5 creative ways to draw inspiration for your content.

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LinkedIn starter guide

LinkedIn starter guide

Set up your LinkedIn profile | Build a presence | Find work

This post covers the basics of producing a decent LinkedIn profile, building your presence on the platform and using the search field to look for good leads.

Before the start of 2017, I was a complete LinkedIn loser. No one was looking at my lame CV-style profile. I didn’t get any likes or comments on my (mostly automated) posts. And serious work offers were few and far between.

But now I’ve turned things around on LinkedIn. My content is being read and my profile is being viewed by several hundred people per month, which has led to lots of new client enquiries. Follow the advice below and the same could happen for you.

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How to speed up Google indexing

How to speed up Google indexing

📚 This post is part of my business blogging guide.


Did you know that when you publish a blog post, it’s not immediately searchable on Google?

It can take several days or more for your pages to become findable on Google. Who wants to wait that long? Not me.

This post covers 2 methods to make Google indexing faster.

Read on to find out how you can get your content indexed in just a few hours.
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