Plan, produce and promote – practical advice to help you unclog your blog, write better web content and improve your B2B presence on LinkedIn.
📚 This post is part of my business blogging guide.
Do you create video for YouTube, your website or your social media accounts? If so, adding captions (text subtitles) will improve the viewing experience for your audience.
Add live captions to iPhone video via Apple Clips or Clipomatic.
Add captions to pre-recorded video via a captioning service such as Rev ($1 per minute of video).
📚 This post is part of my business blogging guide.
As a former director of the Society for Editors and Proofreaders, I’m interested in improving the standards of all written work.
Here are my top 10 tips to help you proofread your own writing.
Do you ever have to fiddle with your website pages beyond just editing text?
If you’re confused by the code view, this guide to HTML should make things a bit less scary.
DNA is our blueprint for life. It’s in all our cells and defines how our bodies are made.
It’s the same story with our content – the material we publish online and offline.
Think of Content DNA as the building blocks of your brand identity.
Using your building blocks consistently means producing memorable content that helps you become a trusted voice in your industry.
Is your business moving in the right direction? How do you know? Here’s how tracking the positive signals of progress can help you stay focused and measure success in your business.
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How do I get started in freelance copywriting? What are the challenges? What are the dos and don’ts? What sort of learning should I do? How do I market myself?
These are the sorts of question I get a lot from people new to copywriting and technical writing.
In December 2018, freelance copywriter Helena Baker and I surveyed more than two dozen copywriters for their thoughts on how to get started as a freelance copywriter.
Here’s some of their wisdom.
Whether you’re researching blog ideas, looking for work or just trying to find out what’s going on near you, the advanced features of Twitter search will help you find the content you need.
This post contains tips and filters for getting the best from Twitter search. All the details are below, but if you just need a quick reference list of available filters, here it is:
Here’s a quick tip to help you check written content on your Mac, using the text-to-speech feature.
Instead of reading the text out loud yourself, you can get your Mac to do it via a simple keyboard shortcut.
This is useful if you want to check the flow of your own writing or if you simply want to listen to content rather than read it. You can use this on web pages, emails, documents and pretty much anywhere that you can select text.
The feature is built in to all modern Macs – you just need to turn it on. Here’s how.
LinkedIn now lets you add documents to your posts. If you have the feature, you’ll see a document icon in the posting panel at the top of your home feed. It’s highlighted below.
It’s natural to assume that when you want to promote your business online, you should place an ad.
Do ads work online? When should you use them? And is there a better ongoing method for attracting new clients?
