Do you want to make sure that you don’t miss any mentions of your name on Twitter? This post gives you a magic search string to save so that can easily check it in future.
The relentlessly helpful blog
Plan, produce and promote – practical advice to help you unclog your blog, write better web content and improve your B2B presence on LinkedIn.
How to trademark a name in the UK
Register a name or phrase for your UK business
Have you ever wanted to trademark a name or phrase for your business?
You can do it online in the UK for as little as £170. And you probably won’t need a lawyer or any external help.
How to create video captions
📚 This post is part of my business blogging guide.
Do you create video for YouTube, your website or your social media accounts? If so, adding captions (text subtitles) will improve the viewing experience for your audience.
Summary for busy people
Add live captions to iPhone video via Apple Clips or Clipomatic.
Add captions to pre-recorded video via a captioning service. I recommend Rev ($1/min).
Use the Rev affiliate link above to get $10 free credit 💵
Top proofreading tips
Catch mistakes and add polish to your own writing
📚 This post is part of my business blogging guide.
As a former director of the Society for Editors and Proofreaders, I’m interested in improving the standards of all written work.
Here are my top tips to help you proofread your own writing.
HTML introduction – anatomy of a web page
An intro to HTML, the language of the web
Do you ever have to fiddle with your website pages beyond just editing text?
If you’re confused by the code view, this guide to HTML should make things a bit less scary.
Content DNA
Using congruence and consistency to be the same “shape” everywhere
DNA is our blueprint for life. It’s in all our cells and defines how our bodies are made.
It’s the same story with our content – the material we publish online and offline.
Think of Content DNA as the building blocks of your brand identity.
Using your building blocks consistently means producing memorable content that helps you become a trusted voice in your industry.
How to measure business success
The positive signals of progress
Is your business moving in the right direction? How do you know? Here’s how tracking the positive signals of progress can help you stay focused and measure success in your business.
Read more
Tips for new freelance copywriters
Advice from experienced copywriters on how to get started as an independent writer
How do I get started in freelance copywriting? What are the challenges? What are the dos and don’ts? What sort of learning should I do? How do I market myself?
These are the sorts of question I get a lot from people new to copywriting and technical writing.
In December 2018, freelance copywriter Helena Baker and I surveyed more than two dozen copywriters for their thoughts on how to get started as a freelance copywriter.
Here’s some of their wisdom.
Twitter search advanced guide
Whether you’re researching blog ideas, looking for work or just trying to find out what’s going on near you, the advanced features of Twitter search will help you find the content you need.
This post contains tips and filters for getting the best from Twitter search. All the details are below, but if you just need a quick reference list of available filters, here it is:
How to turn on text-to-speech on a Mac
A quick and free way to help you spot errors in your writing
Here’s a quick tip to help you check written content on your Mac, using the text-to-speech feature.
Instead of reading the text out loud yourself, you can get your Mac to do it via a simple keyboard shortcut.
This is useful if you want to check the flow of your own writing or if you simply want to listen to content rather than read it. You can use this on web pages, emails, documents and pretty much anywhere that you can select text.
The feature is built in to all modern Macs – you just need to turn it on. Here’s how.