Practical tips for planning, producing and promoting your business content on the web and on LinkedIn.
Top read: FREE 15-part business blogging guide (35K+ words – sorry!)
Here’s my regular monthly slot on the LinkedIn Sofa – part of the You Are The Media podcast. This episode explains what a LinkedIn follower is and how that differs from a LinkedIn connection:
📚 This post is part of my business blogging guide.
How many words do you need to write in your blog posts?
Here’s what I’ve found based on my experience of blogging regularly since 2015.
This post answers some common questions about captioning your videos.
I’ve previously written a guide to video captions.
I’m publishing my book, Content DNA, as a paperback and ebook in April 2020.
Ahead of the release, here are some nuggets to whet your appetite. The following might not all make sense out of context, but it should give you a decent flavour about some of what I’m going to cover.
Here are the questions and answers from my guest appearance on the #TwitterSmarter chat with Madalyn Sklar on 4 July 2019.
The topic was about the power of live-tweeting at events and conferences.
Here are my best tips on getting your LinkedIn articles right. For more context, check out my interview with Mark Williams on the Linkedinformed podcast, episode 252.
Briefly, why bother with articles? Because they’re a great way to demonstrate your authority. Normal posts in the feed are excellent for visibility, but articles can help sway the minds of decision-makers. Articles might not rack up the same views as posts, but they’re important all the same.
In preparation for self-publishing my book Content DNA in spring 2020, I’ve decided to work with book-production specialist Catherine Williams.
Below are the notes I made from my first call with her. If you want to self-publish your own book, you might find this helpful.
Follow these tips to improve the chances of your comments occupying the Top Comment slot on others’ posts.
That means more people outside your direct network will see your contributions.
Intelligent, thoughtful comments are a great way to build authority and strengthen your personal brand.
Here’s a quick look at some results from the Professional Copywriters’ Network’s survey results since 2016.
