📚 This post is part of my business blogging guide.
How many words do you need to write in your blog posts?
Here’s what I’ve found based on my experience of blogging regularly since 2015.
The relentlessly helpful blog
Practical tips for planning, producing and promoting your business content on the web and on LinkedIn.
Top read: FREE 15-part business blogging guide (35K+ words – sorry!)
Video caption questions answered
Answers to common questions about video captions
This post answers some common questions about captioning your videos.
I’ve previously written a guide to video captions.
Content DNA nuggets
Tasters from my forthcoming book
I’m publishing my book, Content DNA, as a paperback and ebook in April 2020.
Ahead of the release, here are some nuggets to whet your appetite. The following might not all make sense out of context, but it should give you a decent flavour about some of what I’m going to cover.
Twitter: how to tweet well at live events & conferences
TwitterSmarter Q&A about live-tweeting at events
Here are the questions and answers from my guest appearance on the #TwitterSmarter chat with Madalyn Sklar on 4 July 2019.
The topic was about the power of live-tweeting at events and conferences.
LinkedIn article tips
Top tips for getting your long-form content right on LinkedIn
Here are my best tips on getting your LinkedIn articles right. For more context, check out my interview with Mark Williams on the Linkedinformed podcast, episode 252.
Briefly, why bother with articles? Because they’re a great way to demonstrate your authority. Normal posts in the feed are excellent for visibility, but articles can help sway the minds of decision-makers. Articles might not rack up the same views as posts, but they’re important all the same.
Book production process
What I’ve learned so far about self-publishing my own book
In preparation for self-publishing my book Content DNA in spring 2020, I’ve decided to work with book-production specialist Catherine Williams.
Below are the notes I made from my first call with her. If you want to self-publish your own book, you might find this helpful.
LinkedIn commenting
Meaty comments help your visibility on LinkedIn
Follow these tips to improve the chances of your comments occupying the Top Comment slot on others’ posts.
That means more people outside your direct network will see your contributions.
Intelligent, thoughtful comments are a great way to build authority and strengthen your personal brand.
Copywriting rates
Here’s a quick look at some results from the Professional Copywriters’ Network’s survey results since 2016.
Email consistency
Does a regular email schedule matter to your readers?
You know it’s important to have an email list so that you can have a direct route to communicate with your audience.
But do your readers pay more attention to regular messages?