Having now been on ~20 podcasts, I thought I’d share my best tips for how to be a good podcast guest. Follow this advice and you’ll stand a good chance of getting a podcast host’s attention and becoming a great guest for their audio or video show.
The relentlessly helpful blog
Practical tips for planning, producing and promoting your business content on the web and on LinkedIn.
Top read: FREE 15-part business blogging guide (35K+ words – sorry!)
How to improve LinkedIn engagement in 2020
Quick tips to multiply your profile and post views on LinkedIn
The actionable advice here has helped my LinkedIn profile views and engagement to increase massively since the start of 2017.
| Date | Avg profile views* | Avg post views |
|---|---|---|
| 2017 Jan | 90 | 100 |
| 2018 Jan | 800 | 1500 |
| 2019 Jan | 2200 | 3500 |
| 2020 Jan | 4500 | 7200 |
How marketing communities can help businesses grow
Do you feel lost in the sea of advice about how to promote your business? How do you know that you’re doing the right things to market yourself online?
This post is about how being part of a marketing community has helped me succeed.
There are lots of communities you could join, and I’m sure each can offer different things. I’m basing this post mainly on my experience of being a member of Andrew and Pete’s ATOMIC since 2016.
(I was also a member of the CMA but this closed in late 2019.)
Recommended business podcasts
My recommended podcasts for marketing, copywriting and social media
Blog posts and videos are great but nothing lets you learn while multitasking in the same way that podcasts do.
Here are my recommended business podcasts for marketing your business, writing well and using social media. Ready?
LinkedIn: followers versus connections
What is the difference between a LinkedIn follower and a connection?
Here’s my regular monthly slot on the LinkedIn Sofa – part of the You Are The Media podcast. This episode explains what a LinkedIn follower is and how that differs from a LinkedIn connection:
Cambridge links
These are the links I mentioned in my #CSMDay2019 talk on 8 November 2019. Read more
How long should my blog posts be?
📚 This post is part of my business blogging guide.
How many words do you need to write in your blog posts?
Here’s what I’ve found based on my experience of blogging regularly since 2015.
Video caption questions answered
Answers to common questions about video captions
This post answers some common questions about captioning your videos.
I’ve previously written a guide to video captions.
Content DNA nuggets
Tasters from my forthcoming book
I’m publishing my book, Content DNA, as a paperback and ebook in April 2020.
Content DNA in a nutshell
The book is about defining the “shape” of your brand, then using the power of consistency and congruence to create content that gets remembered and acted on.
Ahead of the release, here are some nuggets to whet your appetite. The following might not all make sense out of context, but it should give you a decent flavour about some of what I’m going to cover.
Twitter: how to tweet well at live events & conferences
TwitterSmarter Q&A about live-tweeting at events
Here are the questions and answers from my guest appearance on the #TwitterSmarter chat with Madalyn Sklar on 4 July 2019.
The topic was about the power of live-tweeting at events and conferences.