LinkedIn Sofa.

Audio tips for a better LinkedIn presence.

Here are the audio recordings of my monthly LinkedIn Sofa slot on the You Are The Media podcast.

Mark Masters and Chris Huskins run the show – I contribute with my LinkedIn ramblings.

The newest recordings are listed first. You can also listen to this content via SoundCloud by following espirian.


Staying top of mind.

April 2020


LinkedIn voice notes.

March 2020


LinkedIn “Featured” section.

February 2020


LinkedIn “see more” break points.

January 2020


LinkedIn tip of the year.

December 2019


Selling on LinkedIn.

November 2019


LinkedIn search engine optimiation (SEO).

October 2019


LinkedIn video captions.

September 2019


The frequency and timing of LinkedIn posts.

August 2019


LinkedIn followers versus connections.

July 2019


LinkedIn media items.

April 2019


LinkedIn commenting.

March 2019


LinkedIn engagement guide (3 parts).

December 2018 to February 2019 – read accompanying blog


LinkedIn company pages.

November 2018 – read accompanying blog


LinkedIn view counts explained.

October 2018 – read accompanying blog


Don’t use the LinkedIn Share button.

September 2018 – read accompanying blog


How to share links on LinkedIn via the write-post-edit method.

August 2018 – read accompanying blog


More LinkedIn resources.

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John Espirian.

John Espirian

I’m a B2B technical copywriter. I write clear, engaging and fun content that helps your customers understand how your products, services and processes work.

I also help business owners do better on LinkedIn.

My book is Content DNA.

Get in touch.

Tip: nice people get a quick response.