How not to be a LinkedIn Loser

Get lifetime access to my 3-part talk to learn my best tips for building a better LinkedIn presence

At the start of 2017, I went all in on LinkedIn for my B2B technical copywriting business.

Check out my results:

  • 45Γ— increase in profile & content views.
  • 1.5 million post views in last 12 months.
  • 60% new leads via LinkedIn.
  • Β£10K+ extra income.
Get my talk
🎬 3 videos.
⏰ 1hr 19m.
πŸ’¬ Fully captioned.
πŸ’™ Lifetime access.

My business is all about explaining how stuff works – so I’ve decided to explain what I’ve learned about how LinkedIn works.

And that led to me creating this talk: How not to be a LinkedIn Loser, which is now available to buy online.

Ella Orr

Ella Orr
Social media consultant
Much More Social

I was there and it was fantastic – informative, perceptive and bloomin’ funny 😁

You have stage presence, John!

Cambridge Social Media Day 2019 talk by John Espirian: How not to be a LinkedIn Loser

My talk at Cambridge Social Media Day 2019

I first developed this content for delivery at a conference in November 2019.

This 45-minute session has turned into the enhanced recording of 79 minutes across 3 separate videos.

Together, these videos give you some of my best tips on how to build a LinkedIn presence to support your business.

This intro gives you a flavour of what you get when you buy the videos:

Vicki O'Neill

Vicki O'Neill
Marketing and sales coach
KenKay Marketing

John shares the what, why it's important and how to do it. He even shares some tips on what NOT to do! John is easy to understand as he shares a step-by-step approach.

Anyone who wants to revive their LinkedIn presence or get started will definitely NOT be a LinkedIn Loser after this training.

How not to be a LinkedIn Loser part 1: Tactics

Part 1: Tactics

🎬 Running time: 21m 38s

You’ll learn a tactical approach to LinkedIn as well as the dos and don’ts for building an effective presence.

Some areas covered in this section:

  • Engagement pods and other bad practice.
  • How many people should you connect with?
  • Consumer-contributor-creator model.
  • The curse of knowledge.


Tracey Tait

Tracey Tait
Chatty, Tea-loving Content Marketer
TranscendYou

John's talk gave me practical tips on sorting out my LinkedIn profile and understanding what sort of content to create – and what to avoid.

Helpful and funny, too. What more could you want?


How not to be a LinkedIn Loser part 2: Profiles

Part 2: Profiles

🎬 Running time: 22m 10s

You’ll see settings that will enhance your profile, and you’ll learn how to create a headline that’s interesting, informative and intriguing.

Some areas covered in this section:

  • ContentΒ DNA formula for headlines.
  • How to stop inadvertently advertising your competitors’ profiles.
  • The power of follow first mode.
  • How to get more LinkedIn recommendations.


Kelsey Ray Banerjee

Kelsey Ray Banerjee
Finance copywriter

It was great! Super relatable. And there were actually unique tips.

So many social media guides are the same, so it was refreshing to have some real talk.

Craig

Craig
Milton Keynes, UK

John is extremely generous with his time sharing his advanced Linkedin tips on posts, so I thought would take the plunge and pay for his presentation. Wow, so glad I did!

He really delivers some great stuff, concise, easy to apply and great delivery. Well done, John 10/10.


How not to be a LinkedIn Loser part 3: Content

Part 3: Content

🎬 Running time: 35m 3s

You’ll learn how to create content that stands out and that gets good organic reach.

Some areas covered in this section:

  • CHAIR formula for creating content that people want to read.
  • Anatomy of a successful LinkedIn post.
  • Explanation of view counts.
  • How to share links the right way.
  • The power of public & private conversations.


Get all 3 LinkedIn videos now

Pay once for lifetime access and get all my best tips on how to improve your LinkedIn presence.

Vimeo pricing button Β£110 ($139)

PS. Want the PDF of all the video slides? Tell me your email address when you buy and I’ll send them to you.

BitmoJohn looking cool

Lyndsay Cambridge

Lyndsay Cambridge
Web designer
Jammy Digital

In one hour, I learnt more about LinkedIn that I have in the past decade.

John has helped me avoid costly LinkedIn mistakes, and has saved me months of my own research.

Rachel Extance

Rachel Extance
Copywriter
The Story Cave

I saw John's talk at #CSMDay2019. It was packed with helpful tips. I learned a lot!

He has expanded on it to create these videos. If you want to improve your experience of LinkedIn, grab this deal!

John Espirian

Be better at LinkedIn

Click to buy the videos on Vimeo:

Yes, let’s do it
πŸ’™ Lifetime access.
🎬 3 videos totalling 1hr 19m.
πŸ’¬ Fully captioned.
πŸ‘§πŸ» My daughter gets to eat.

Louisa van Vessem

Louisa van Vessem
Business consultancy and VA services
Workflow Virtual

In his own words, John is a LinkedIn nerd but in my own words, John is a LinkedIn legend.

LinkedIn is overwhelming for many but John has created three videos, where he shares his top tips (and some things to avoid) on how to use the platform effectively. Many of the tips could be applied to other channels, such as the importance of adding personality and John shows that excellently with the tone of the videos.

If you don't understand LinkedIn, you need to hear John's wise words. You won't be disappointed!